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DEPARTMENT OF INTERNATIONAL TRADE
FIRST YEAR
Fall Semester
ECO101 - MICROECONOMICS (3+0)
Basic Concepts of Economics / Consumer Theory: Budget Constraint, Preferences, Utility/ Choice;
Demand and Changes in Demand / Consumer's Surplus / Individual and Market Demand / Intertemporal
Choice, Uncertainity and Information / Theory of the Firm: Technology, Producer's Problem: Profit
Maximization- Cost Minimization / Cost Curves, Firm Supply, Industry Supply / Imperfect Competition:
Monopoly, Monopolistic Competition, Oligopoly / Factor Pricing and Distribution
Ders Kitapları:
 W. Nicholson, 2005, Microeconomic Theory: Basic Principles and Extensions, Thomson.
 R. S. Pindyck, D.L. Rubinfeld, 2000, Microeconomic, 5. edition, Prentice.
 R. H.Frank, 1997, Microeconomics and Behavior, New York: McGraw-Hill.
 W.Nicholson, 1998, Microeconomic Theory, Oriando: Dryden.
CAL101-CALCULUS I (3+0)
Real Numbers, Natural, Rational and Complex Numbers / Linear Equations / Inequalities / Graphs /
Functions and Inverse Functions / Functions Problem / Solving Exponential and Logarithmic Functions /
Limits and Continuity / Limits Problem Solving / Differentiation and Techniques of Differentiation
Ders Kitapları:
 A.J. Washington, 1999, Basic Technical Mathematics with Calculus, 7. edition, Addison-Wesley.
 J. Stewart, 2004, Calculus, Single Variable Calculus : Early Transcendentals, Volume 1, 5. edition,
Brooks Cole.
 J.Stewart, 1999, Calculus, 4. edition, Brooks Cole.
 W.R.Parzynski and P.W.Zipse, 1987, Introduction to Mathematical Analysis, McGraw Hill.
CMP101 - INTRODUCTION TO COMPUTER SCIENCES (3+0)
Introduction to The World of Computers / History of Computing / What Is a Computer System / How Does
A Computer System Process and Communicate Data / Information Processing / Hardware and Software
/ Program Coding and Programming Languages / Word Processing and Desk-Top Publishing
Ders Kitapları:
 Peter Norton. Introduction to Computers. McGraw-Hill. ISBN:007820585
 MicrosoftOffice 2003. Shelly Cashman Series. ISBN:0-619-25489-0
 Bilgisayar Kurs Kitabı. Arkadaş Yayınları. Ankara. ISBN: 975-509-329-X
ENG101- ENGLISH COMPOSITION I (2+0)
Tenses - Advanced Level / Gerund, Infinitive and Participle Constructions / Mass and Unit / Adjectives
and Adverbs / Relative and Other Clauses / Modal Verbs and Concepts / Passive Constructions /
Reported Speech / Conditional Constructions / Variations of Conditional Constructions
Ders Kitapları:
 B.Milada, 2004, Weaving it together, Heinie & Heinle
 R.L., Smalley and M.K. Ruetten, 1995, Refining composition skills. Rethoric on grammar,4. edition,
Heinle & Heinle Publishing.
 M.Vince, 1994, Advanced language practice. Heinemann.
 A. Oshima and A. Hogue, 1991, Writing academic English, 3. edition, Longman.
TRD101-TURKISH 1 (2+0)
Orthographic Rules / Phonetics / Semantics / Wording / Language
Ders Kitapları:
 Y. Çotuksöken,2006, Uygulamalı Türk Dili, Papatya Yayınları.
ATA101- HISTORY OF TURKISH REVOLUTION I (2+0)
The Aim of the Revolution and Related Topics / The Decline and Fall of Ottoman Empire, The First World
War / Mondros and Sevres Agreements / Mustafa Kemal and the Organization of the National Struggle /
The Last Ottoman Parliament and the Proclamation of Misak-ı Milli / The Establishment of Turkish Grand
National Assembly
Ders Kitapları:
 H. Eroğlu, Türk İnkılap Tarihi
 F. Armanoğlu, 20. Yüzyıl Siyasi Tarihi
 M. Tungay, S. Akşin, Çağdaş Türkiye Tarihi
Elective Courses
HAR101 - HISTORY OF ARTS (3+0)
Basic Concepts of Art / Historical Development of Art / Theories of Art and Basic Trends
Ders Kitapları:
 Marilyn Stokstad , 2007, Art History, Volume 1, 3rd Edition, Prentice Hall
 Marilyn Stokstad , Michael Cothren, 2009, A Brief History, 4th Edition, Prentice Hall
MAN151 - BEHAVIORAL SCIENCES (3+0)
Introductory Concepts and Environment / Individual Characteristics / The Intra Personal Level
(Individual) / The Interpersonal Level (Groups and Team Workings) / The Organizational Level / Process /
Leadership / Power and Politics / Information and Communication / Decision Making / Conflict and
Negotiation / Change, Innovation and Stress
Ders Kitapları:
 Barbara Fadem, 2008, BRS Behavioral Science (Board Review Series), Lippincott Williams & Wilkins;
Fifth Edition edition
 Harold O. Kiess and Bonnie A. Green, 2009, Statistical Concepts for the Behavioral Sciences (4th
Edition), Allyn & Bacon
CAL151 - CALCULUS (3+0)
Linear Equations / Inequalities / Functions and Inverse Functions / Exponential and Logarithmic Functions
/ Limits and Continuity / Differentiation and Techniques of Differentiation / Derivatives and Some
Application / Derivatives of Exponential and Logarithmic Functions / The Chain Rule / Curve Sketching
with Asymptotes / Integration / The Mean Value Theorem for Integrals / Numerical Integration
Ders Kitapları:
 Ron Larson, Bruce H. Edwards, 2009, Calculus, Ninth Edition, Richard Stratton
 Michael Spivak, 2008, Calculus, Cambridge
CAR151 - CONTEMPORARY ARTS (3+0)
National and İnternational Art Activities Since 1960 / Discussions of the İnfluences of Artistic Products on
Society and İndividuals
Ders Kitapları:
 Jean Robertson and Craig McDaniel, 2009, Themes of Contemporary Art: Visual Art after 1980,
Second Edition, Oxford
HLT151 - ENVIRONMENT AND SOCIAL RESPONSIBILITY (3+0)
Basic Environment Concepts / Basic Ecological Concepts / Ecosystems / Environment - Health Relations
/ Social Responsibilities
Ders Kitapları:
 William B. Werther Jr. and David Chandler , 2005, Strategic Corporate Social Responsibility:
Stakeholders in a Global Environment, Sage Publications, Inc
 Philip Kotler, Nancy Lee, 2004, Corporate Social Responsibility: Doing the Most Good for Your
Company and Your Cause, Wiley
Spring Semester
ECO102 - MACROECONOMICS (3+0)
National Income Accounting / Determination of National Income / Aggregate Demand and The Multiplier /
Money and Modern Banking / Central Banking and the Monetary System / Monetary and Fiscal Policy in
2
a Closed Economy / Unemployment / Inflation / Open Economy Macroeconomics / International Monetary
System and International Finance / Monetary and Fiscal Policy in an Open Economy / Problems of
Developing Economics
Ders Kitapları:
 L. Y. Yueh, G. Chamberlain, 2006, Macroeconomics, Thomson.
 D. Begg, S. Fischer and R. Dornbusch, 2000, Economics, Mc Graw Hill.
 Y.Varoufakis, 1998 Foundations of Economics , A Beginner’s Companion, Routledge.
 N. G. Mankiw, 2002, Macroeconomics, 5. edition, Worth Publishers.
CAL102 - CALCULUS II (3+0)
Derivatives and Some Application in Economics / Derivatives of Exponential and Logarithmic Functions /
The Chain Rule / Curve Sketching with Asymptotes / L`Hopital Rule / Integration / The Mean Value
Theorem for Integrals / Numerical Integration / Linear Equation Systems / Matrices / Linear Programming
Ders Kitapları:
 M.Steele, 2000; Stochastic Calculus and Financial Applications, Springer Verlag Publications.
 J.Stewart, 2004, Calculus, Single Variable Calculus : Early Transcendentals, Volume 1, 5. edition,
Brooks Cole.
 W.R. Parzynski, P.W. Zipse, 1987, Introduction to Mathematical Analysis. McGraw Hill.
 W.Kaplan, 1974, Advanced Calculus, Addison-Wesley Publishing Company, Inc.
ENG102 - ENGLISH COMPOSITION II (2+0)
Advanced Practices to Develop Reading, Listening, Writing and Oral Presentation Skills
Ders Kitapları:
 American Psychological Association, 2001 Publication Manual of the American Psychological
Association 5. ed., American Psychological Association.
 A.Oshima and A. Hogue, 1999, Writing Academic English 3. edition,Wesley Longman.
 B.Kandiller, N.Tugay and A.Velioglu, 1996, Reader at work II. Ankara: Department of Basic English,
School of Foreign languages Middle Eastern University.
TRD102-TURKISH II (2+0)
Language Families / Accents and Dialects / Verbal and Written Expressions.
Ders Kitapları:
 Y. Çotuksöken,2006, Uygulamalı Türk Dili, Papatya Yayınları
ATA102 - HISTORY OF TURKISH REVOLUTION II (2+0)
The National War of Independence / Eastern and Western Fronts / Mudanya Agreement and the End of
Sultanate / Lausanne Peace Conference and the Establishment of the Republic / The New Republic / The
Opposition and Progressive Republican Party / The renovations in Education and Culture / The Mousul
Question / The Experiment of Multiparty System- Liberal Republican Party
Ders Kitapları:
 H. Eroğlu, Türk İnkılap Tarihi
 F. Armanoğlu, 20. Yüzyıl Siyasi Tarihi
 M. Tungay, S. Akşin, Çağdaş Türkiye Tarihi
Elective Courses
ECO152 - ECONOMICS (3+0)
Basic Concepts of Economics / Consumer Theory: Budget Constraint, Preferences, Utility/ Demand and
Changes in Demand / Individual and Market Demand / Theory of the Firm / Cost Curves, Firm Supply,
Industry Supply / Imperfect Competition: Monopoly, Monopolistic Competition, Oligopoly / National
Income Accounting / Aggregate Demand and The Multiplier / Money and Modern Banking / Monetary and
Fiscal Policy / Unemployment / Inflation / Open Economy Macroeconomics / International Monetary
System and International Finance
Ders Kitapları:
 Campbell McConnell and Stanley Brue, 2006, Economics, McGraw-Hill/Irwin; 17th edition
3

Paul Samuelson and William Nordhaus, 2009, Economics, McGraw-Hill/Irwin; 19th edition
POL152 - POLITICAL SCIENCE (3+0)
Sovereignty and State / State and Society, Interactions between the Governments and the
Citizens / Political Representation and Institutions / Political Participation and Political
Culture
Ders Kitapları:
 Rod Hague and Martin Harrop, 2007, Political Science, Fifth Edition (Comparative Government and
Politics), Palgrave Macmillan; 5th edition
 Stephen Van Evera, 1997, Guide to Methods for Students of Political Science, Cornell University
Press
PHI152 - PHILISOPHY (3+0)
What Is Philosophy? / Basic Theories in Philosophy / What Is the Meaning of Making Philosophy? /
Metaphysics / Epistemology / Ethics / Aesthetics
Ders Kitapları:
 Britton, 1969, Philisophy and the Meaning of Life, Cambridge University Press
 Jay F. / Travis, Charles Rosenberg, 1971, Readings in the Philisophy of Language, Prentice Hall
HLT152 - HEALTH AND LIFE (3+0)
Health Conception / Healthy Life / Health Services Organizations / Human Anatomy / Health Problems in
Turkey / Reproduction Health / Patient Rights / First Aid
Ders Kitapları:
 Bisys Educational Services, 2004, Life and Health Insurance License Exam Cram, Pearson
Education
 Kenneth Black Jr. and Harold D. Skipper Jr., 1999, Life and Health Insurance, 13th Edition, Prentice
Hall
HCS152 - HISTORY OF CIVILIZATIONS AND SCIENCE (3+0)
Civilization / Prehistoric Period / Ancient Civilizations / Turkish-Islamic Period / Scholastic Period /
Enlightenment / Three Rs / Industrial Revolution / Technological Revolution, Communication
Ders Kitapları:
 Kevin Reilly, 2002, The West and the World: A History of Civilization from 1400 to the Present,
Markus Wiener Publishers
SECOND YEAR
Fall Semester
STA201 - STATISTICS I (3+0)
Sets and Functions / Probability / Random Variables / Special Probability Distributions/ Joint Probability
Distributions / Sampling Distributions Estimation / Hypothesis Testing
Ders Kitapları:
 D. Anderson, D. Sweeney and T. Williams, 2006, Essentials of Statistics for Business and
Economics, 4. edition, Thomson.
 D. K. Hildebrand and L. Ott, 1998, Statistical Thinking for Managers, 4. edition, Brooks-Cole.
 T. Sincich, 1998, Business Statistics, 5. edition Prentice- Hall.
 R. E. Walpole and R. H. Myers, 1990, Probability and Statistics for Engineers and Scientist, 4. edition,
Macmillan .
LAW181- FUNDAMENTALS OF LAW (3+0)
Common law / Commercial enterprises / Commercial corporations / Commercial papers (Commercial
Law)/ Debt / Parties to debt / Types of debt / Clearing off debt / Transfer of debt / Sources of debt
(Contract Law)
Ders Kitapları:
4


T. Akıntürk, Medeni Hukuk, Beta Yayıncılık
A. Zevkliler - M. B. Acabey - K. E. Gökyayla, Medeni Hukuk, Seçkin Yayıncılık
Elective Courses
ACC201 - FINANCIAL ACCOUNTING (3+0)
Accounting in Action / The reporting Process / Adjusting the Accounts / Completion of the Accounting
Cycle / Accounting for Merchandising Operations / Inventories / Accounting Principles / Internal Control
and Cash / Receivables / Plant assets, Natural Resources and Intangibles / The statement of Cash Flows
Ders Kitapları:
 C. Gowthorpe, 2005, Financial Accounting, Thomson
 Williams, Haka Bettner, Meigs, 2001, Financial & Managerial Accounting, Mc Graw Hill 12. edition.
 Berry, 1999, Financial Accounting, 2. edition, Thomson
 Weygandt, Kieso, Kimmel, 2000, Financial Accounting., 3. edition, Wiley.
TRD201 - FUNDAMENTELS OF INTERNATIONALTRADE (3+0)
Fundamentals of foreign trade / Components of foreign trade / Companies leading foreign trade /
Payment methods at foreign trade / Incoterms 2000 - Delivery options at foreign trade / Documentation
and permissions related to foreign trade
Ders Kitapları:
 Robert C. Feenstra and Alan M. Taylor, 2009, International Trade, Worth Publishers
 Edward G. Hinkelman, 2008, Dictionary of International Trade, 8th Edition, World Trade Press
 Beth V. Yarbrough, Robert M. Yarbrough, 2005, The World Economy: International Trade (with
Economic Applications Printed Access Card), 7th Edition, South-Western College Pub
MAN201 - BUSİNESS COMMUNİCATİON (3+0)
Contact Definition / Effective Communication Rules / Negotiation Techniques / Conflict Resolution /
Communication Skills Development / Organizational Communication
Ders Kitapları:
 Courtland Bovee and John V. Thill. 2007 Business Communication Today (9th Edition)
 Kitty Locker and Stephen Kaczmarek. 2008. Business Communication: Building Critical Skills
(Paperback).
HLT201 - PUBLİC HEALTH (3+0)
Basic concepts and approaches of public health / evaluation of important health issues / Basic Health
Services / Health indicators / Demography / Epidemiology (Child health in Turkey, health of old age,
cronical diseases, mental health, sexually infected diseases, infectious diseases) / Environment health /
Nutrition / Improving health
Ders Kitapları:
 Mary-Jane Schneider and Henry Schneider, 2005, Introduction to Public Health, Second Edition,
Jones & Bartlett Publishers
 Bernard J. Turnock, 2008, Public Health: What It Is and How It Works, 4th Edition, Jones & Bartlett
Publishers
LOG201 - FUNDAMENTALS OF LOGİSTİCS (3+0)
Transportation / Warehousing / Logistics Concepts / Case Studies / 7 Goals and 7 Rights in Logistics /
Customer Service Level / Main Logistics Activities / Transportation Management / Main Transportation
Concepts / Distance and Scale Economies / Balance of Trade and Equipment / Transportation Modes /
Selection of Mode and Carrier / Cargo Characteristics and Loading Methods / Costing and Pricing İn
Transportation / Intermodal, Multimodal and Combined Transportation / International Transportation /
Quality Control and Inspection / Foreign Trade / Customs, Insurance / Warehouse Management
Ders Kitapları:
 D. J. Bowersox, D.J. Closs, M.B.Cooper, 2002; Supply Chain Logistics Management, The McGrawHill/Irwin Series New York.
 D.M. Lambert, J.R. Stock, L.M. Ellram, 1998, Fundamentals of Logistics, Irwin McGraw-Hill, Boston.
5

G.Ghiani, G.Laporte, M. Musmanno, 2004, Introduction to Logistics Systems Planning and Control,
John Wiley and Sons, Ltd., West Sussex
HLT205 - ANTHROPOLOGY (3+0)
The concepts of anthropology and health anthropology / The health attitudes of societies / Interactions
between health incidents and societial culture / Positive and negative factors in societial health
Ders Kitapları:
 John Monaghan and Peter Just,2000, Social and Cultural Anthropology: A Very Short Introduction,
Oxford University Press
 Conrad Kottak,2006, Anthropology: The Exploration of Human Diversity with Living Anthropology
Student CD, McGraw-Hill; 12 edition
POL203 - WORLD POLİTİCAL HİSTORY (3+0)
French Revolution / Vienna Congress / 1830 and 1848 Revolutions / Industry Revolution / German and
Italian National Unities / Changing Balance of Power in Europe and the Rise af Germany / The Path to
the World War I: The Term of Major Crisis / World War
Ders Kitapları:
 David Stevenson, 2005, Cataclysm: The First World War as Political Tragedy, Basic Books
 Steven Wallech, Craig Hendricks, Touraj Daryaee, and Anne Lynne Negus, 2007, World History: A
Concise Thematic Analysis, Harlan Davidson
Spring Semester
STA202 - STATİSTİCS II (3+0)
Simple linear regression / Method of least squares / Estimating variance / Matrix algebra / Variancecovariance matrix / Simple linear regression / Regression coefficients / ANOVA / Scheffe’s and Dunn’s
Methods / ANOVA and GLM / Two-way ANOVA / Multiple regression models / Classification and
regression trees.
Ders Kitapları:
 G. Keller, 2006, Statistics for Management and Economics, 7. edition, Thomson
 D. Anderson, D. Sweeney and T. Williams, 2004, Essentials of Modern Business Statistics with
Microsoft Excel, 2. edition, Thomson.
 D. Anderson, D. Sweeney and T. Williams, 2006, Contemporary Business Statistics, 1. edition,
Thomson.
 D. Freedman, R. Pisani and R. Purves, 1997, Statistics, 3. edition, W. W. Norton & Company.
MAN202- MANAGEMENT AND ORGANİZATİON (3+0)
Changing paradigms of management / External Environment / Internal Environments / Global
Environments / Managerial ethics / Corporate Responsibility / Goal Setting / Organizational Planning
Decision making / Information Technology and Decision making / Organization structure / Organization
Change / Human Resources Management/ Managing Diversity in Organizations / Organizational
Behavior / Leadership / Motivation / Organizational Communication / Teamwork in organizations / Total
Quality Management/ Customer Satisfaction / Control Systems / Ineffective Performance
Ders Kitapları:
 M.A. Hitt, J.S. Black, L.W. Porter, 2009. Management. Upper Saddle River, NJ : Pearson Prentice
Hall.
 J.R. Schermerhorn, 2008. Management Hanbook, NJ : J. Wiley.
Elective Courses
TRD202 - INTERNATİONAL TRADE (3+0)
Global economy geography / Trade theories / Risks in the international supply chains and the effect of
foreign trade legislation / Incentives and international regulations on international trade applications / ICC
600 / ICC 522 / 525 of the ICC brochures / Import and Export Regulations / The concept of international
trade / Alternative market entry strategies / Export / Licensing / Joint ventures and franchising / The basic
concepts in foreign trade / Delivery forms / Payment forms / Inspection procedures and documentation /
Internal and external processing / Standardization, / Exchange regulations,/ Banking / Eximbank
applications / Export credits / Quotas / Subsidies reduction and used documents
6
Ders Kitapları:
 Robert C. Feenstra, 2003. Advanced International Trade: Theory and Evidence (Hardcover)
MAN206 - HUMAN RESOURCES MANAGEMENT (3+0)
General principles of human resources management (HRM) / Development over time / Functions and
principles of HRM / HR planning in the organizations, employee need estimation for the companies /
Recruiting employee / Employee selection, importance / Methods of employee selection / Personnel
orientation / Training and development / Organizational socialization and career management / Job
analysis, job design / Job evaluation, involved concepts and methods / Performance appraisal and
systems / Base wage and salary systems - Pay structure decisions, wage policies.
Ders Kitapları:
 Robert L. Mathis and John H. Jackson. 2007. Human Resource Management
 Raymond Noe, John Hollenbeck, Barry Gerhart, and Patrick Wright. 2007. Human Resource
Management
ACC202 - MANAGERİAL ACCOUNTİNG (3+0)
Cost behavior and cost-volume-profit analysis / Budgeting / Performance evaluation using variances from
standard costs / Performance evaluation for decentralized operations / Differential analysis and product
pricing / Capital investment analysis / Statement of cash flows / Financial statement analysis / Financial
statement analysis
Ders Kitapları:
 R. H Garrison, E. Noreen, P. C. Brewer, 2004, Managerial Accounting, 11. edition, McGraw-Hill/Irwin
 Warren, Reeve, Fess, 2002, Managerial Accounting, 7. edition, South-Western College Publishing.
 J. Jiambalvo, 2000, Managerial Accounting, Wiley.
 J. Weygant, D. Kieso, 2001, P. Kimmel, Managerial Accounting, 2. edition, Wiley.
POL208 - INTERNATİONAL POLİTİCS (3+0)
Main Concepts / General Theorical Approcahes / International Relations and the Factors Determining The
Foreign Policy / International Political System / Decision Making Processes / Foreing Policy Tools and
Methods / The Concept of Battle and War / International Security Problems / International Energy Politics
/ Environment at International Politics / Human Rights / Migration and Migrants
Ders Kitapları:
 Robert J. Art, Robert Jervis, 2008, International Politics: Enduring Concepts and Contemporary
Issues (9th Edition), Longman
 Raymond Noe, John Hollenbeck, Barry Gerhart, and Patrick Wright. 2007. Human Resource
Management
POL210 - TRANSNATİONAL RELATİONS (3+0)
Global Networks / International Non-government Organizations / Interest Groups Beyond Nations /
International Finance and Trade / Environment Politics / Health / International Labour Rights / Battles
inside the Nation and the System of the World
Ders Kitapları:
 Thomas Risse-Kappen, 1995, Bringing Transnational Relations Back In: Non-State Actors, Domestic
Structures and International Institutions (Cambridge Studies in International Relations), Cambridge
University Press
HLT202 - WORKERS HEALTH AND SECURİTY (3+0)
The Concept of Occupational Heath and Its Development / Work and Health Relationship / Principles of
the Application of Occupational Health / Occupational Illnesses and Prevention Methods / Ergonomics /
Accidents at Work / Legislations in the Health Sector
Ders Kitapları:
 Joyce A. Simonowitz, 1993, Guidelines for Security and Safety for Health Care and Community
Service Workers, Diane Pub Co
7

Daniel Farb; Bruce Gordon, 2005, Workplace Violence Guidebook: Introductory but Comprehensive
OSHA (Occupational Safety and Health) Training for the Managers and Employees in a Worker ...
Covering Workplace Security and Violence, University Of Health Care
HLT204 - KNOW. OF HEALTH AND MEDİCAL TERM. (3+0)
The roots, usage, introduction and the Turkish equivalents of the terms used at health sciences / Human
Anatomy ve physiology / Microbiology / Hospital infections / Pharmaceutical Science / Terminology about
diseases
Ders Kitapları:
 Clive Seale, Stephen Pattison, Basiro Davey, and Clive Swale, 2001, Medical Knowledge: Doubt and
Certainty (Health and Disease), Taylor & Francis Group; 2 Sub edition
 World Health Organization and Who, 2004, World Report on Knowledge for Better Health, World
Health Organization
THIRD YEAR
Fall Semester
RUS/ALM/CIN111- BASİC RUSSİAN/GERMAN/CHİNESE I (2+2)
Russian/Chinese/German as the second foreign language
Ders Kitapları:
 Diyaloga Dayalı Çince 301-1 ( Conversational Chinese 301-1) (ÇİNCE)
 Rusçaya Doğru, Multilingual Yayınları, ISBN: 975.6008.04.0 (RUSÇA)
MRK301 - PRİNCİPLES OF MARKETİNG (3+0)
Understanding Marketing management / Market oriented strategic planning / Consumer and business
markets / Identifying market segments and positioning / Market information system Developing New
products and managing the product mix / Product and service decisions / Pricing and distribution / IMSPromotional Strategy
Ders Kitapları:
 M.B.Wood, 2005, The Marketing Plan: A Handbook; Prentice Hall.
 William G. Zikmund and Micheal d'Amico, 2001, Marketing, 6th Edition, West Publishing Company.
 N.Capon, Hulbert, 2001, J.M.; Marketing Management in the 21st century, Prentice Hall.
 P.Kotler, 2000, Marketing Management, Millenium Edition, Prentice Hall.
FNC301 - FUNDAMENTALS OF FİNANCE (3+0)
Basic Financial Statements / financial environment / risk and return / valuation of bonds and treasury
bonds / stock valuation / capital cost / benefit valuation / cash flow analysis
Ders Kitapları:
 Brigham, E.F. and J.F. Houston, (2008), Fundamentals of Financial Management, 10th edition,
Thomson.
 Bodie, Z. and Merton R., (2007), Finance, Prentice Hall.
 Bodie Z., Kane A. and Marcus A., (2000), Investments, Irwin / McGraw Hill
Elective Courses
LAW381 - FUNDAMENTALS OF TAX LAW (3+0)
Vergileme İlkeleri/ Vergi Usul Hukuku/ Vergi Tarihi / Vergi Tahakkuku /Vergi Ceza Hukuku ve Uygulaması
Ders Kitapları:
 Barbara Weltman, 2009, J.K. Lasser's New Tax Law Simplified 2010: Tax Relief from the American
Recovery and Reinvestment Act, and Mor, Wiley
 Reuven S. Avi-Yonah,2007, International Tax as International Law: An Analysis of the International
Tax Regime (Cambridge Tax Law Series), Cambridge University Press; 1 edition
EKO301- ECONOMY POLİCİES (3+0)
8
Political economy as the term / Studying production, buying and selling and their relations with law,
custom and government / Political institutions / The political environment / The economic system
(capitalst-socialist-mixed)
Ders Kitapları:

“Poltical Economics, explaining economic policy” TORSTEN PERSON, GUİDO TABELLİN MIT
Press, 2005 edition
 Mahfi EĞİLMEZ, “Ekonomi Politikaları” DER yayınevi, 2008, İstanbul
LOG301 - OPERATİONAL RESEARCH (3+0)
Business Management Quantitative Decision Models / Direction of the Action Research Development and
Description / Techniques and Application Areas / Linear Programming General Construction / Linear
Programming Problem and the Solution Method / Graphic Methods / Computer Applications / Simplex
Method / Dual Model and Sensitivity Analysis / Linear Programming Model for Custom Types and
Transportation Model / Assignment Model.
Ders Kitapları:
 H. A. TAHA, 2008. Operations Research 8e PIE with CD-ROM Prentice Hall.
 F. S. Hillier, G. J. Lieberman. 2003. Introduction to Operations Research with CD-Rom 8e. McGraw
Hill.
TRD301 - INSURANCE AND FOREİGN TRADE (3+0)
Insurance kinds towards foreign trade / Legislation / Land, airway, seaway and railway transportation
insurances / Institue Cargo Closes / ABC / Reassurance contracts
Ders Kitapları:
 Seymour Eaton, 1895, Banking, securities, transportation, insurance and foreign trade: A text book
for schools and colleges, Ziegler
 Gerda Dewit, 1998, Risky business: Intra-firm trade with foreign commercial risk and asymmetric
insurance, University of Glasgow
 OECD, 1999, Liberalisation of International Insurance Operations: Cross-border Trade and
Establishment of Foreign Branches, Org. for Economic Cooperation & Development; Bilingual edition
POL309 - TURKEY-EU RELATİONS (3+0)
Membership Application to the Turkey-EEC Relations Cyprus Operations / Turkey's EU Candidate
Process and Change from the EEC to EU in Europe / Copenhagen Criteria and Customs Union /
Luxembourg Summit / negotiations with the EU and the EU's Crisis
Ders Kitapları:
 R. Griffiths and D. Özdemir. 2001 Türkiye-AB İlişkileri: Turkey and the EU Enlargement: Processes of
Incorporation. İstanbul: İstanbul Bilgi University Press.
Spring Semester
RUS/ALM/CIN- 112 BASİC RUSSİAN/GERMAN/CHİNESE II (2+2)
Russian/Chinese/German as the second foreign language
Ders Kitapları:
 Diyaloga Dayalı Çince 301-2 ( Conversational Chinese 301-2) (ÇİNCE)
 Rusçaya Doğru, Multilingual Yayınları, ISBN: 975.6008.04.0 (RUSÇA)
MRK302 - MARKETING MANAGEMENT (3+0)
Introduction / The Nature of Marketing / Marketing Management / Marketing Strategy and Planning The
Macroenvironment / Global Information Systems and Marketing Research / Global Information Systems
and Marketing Research / Consumer Behavior - Decision Making / Consumer Behavior - Sociocultural
Forces / Business Markets and Organizational Buying / Marketing
Ders Kitapları:
 Philip Kotler, Kevin Keller, 2008, Marketing Management 13th Ed., Prentice Hall
 J. Paul Peter, Jr.James Donnelly, 2008, Marketing Management 9th Ed., McGraw-Hill/Irwin
TRD302 - FINANCING FOREIGN TRADE (3+0)
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Dış ticarette teşvik sistemleri/ dış ticarette devlet yardımları/ dış ticaretin finansmanında kullandırılan
krediler/ Türk Eximbank yapısı görevi/, Türkeximbank kaynaklı krediler/ alici kredileri/,sermaye hareketleri/
forfaiting/ factoring /leasing
Ders Kitapları:
 Michael Shone, Francesca Stevens, 2003, Financing Foreign Trade, Holo Books
 S. K Verghese, 1976, Foreign exchange and financing of foreign trade, Vikas Pub. House
Elective Courses
LAW382 - TURKİSH TAX SYSTEM (3+0)
Developing and structure of Turkish Tax System/ Vergi usul kanunu / Income vergisi kanunu / Taxes via
Income/ Taxes via Wealth / Taxes via Expenses/
Ders Kitapları:
 Turkmen Derdiyok, 1993, The Turkish tax administration and taxation system: Individual income tax,
corporate income tax, value added tax, Republic of Turkey, Ministry of Finance and Customs,
Department of Research and Planning
FNC302 - FİNANCİAL MANAGEMENT (3+0)
Determination of Corporate Cost-of Capital / Capital Budgeting Techniques/ Project Cash Flow estimation
/ Capital Budgeting and Risk / Capital Structure and Leverage / Dividend Policy / Derivatives and Risk
Management / Preferred Stock / Leasing / Warrant and Convertibles / Merger and Multinational Financial
Management
Ders Kitapları:
 E. F. Brigham , M. C. Ehrhardt, 2005, Financial Management: Theory and Practice, 11. edition,
Thomson.
 E. F. Brigham and Houston, 2001, Fundamentals of Financial Management, 9. edition, Harcourt
Publishing.
 Damodaran, 2001, Corporate Finance, 2. edition, Wiley.
 Higgins, 2000, Analysis for Financial Management, 6. edition, McGraw Hill/ Irwin.
LOG308 - TURKİSH LOGİSTİCS INDUSTRY (3+0)
World Economy / Global Trade Lines / Transportation Corridors / Turkish Economy Geography / Turkish
Domestic and Foreign Trade Statistics / Organized Industry Zones / Logistics Villages / Free Trade Zones
/ Parties of Logistics / Logistics Companies / Turkish Railway Network / Railway Transportation
Companies / Turkish Road Network / International Road Transportation Companies / National Road
Transportation Companies / Transportation Cooperatives / Freight Forwarders / Warehousing and
Bonded Warehousing Companies / Customs Clearance Companies / Distribution Companies / Cargo and
Courier Companies / Seaports / Seaway Transportation Companies / Port and Terminal Management
Companies / Cargo Airports / Airway Transportation Companies / Ministry of Transportation
Ders Kitapları:
 TÜSİAD, 2007, Kurumsal Yapısı, Yasal Çerçeves ve Göstergeleri ile Ulaştırma Sektörü, İstanbul
 TÜRKLİM, 2007, Türk Limancılık Sektörü Raporu,
FNC304 - MONEY AND BANKİNG (3+0)
Banking / Determination of Interest Rates and Managing Interest Rate Risk / Managing Risk with
Financial Futures and Interest / Managing Liabilities/ Managing Capital Risk / Measuring Cost of Funds
and Controlling Noninterest Expense/ Managing Cash Assets / Liquidity Planning / The Investment
Portfolio / Active Investment Strategies / Evaluating Commercial Loan Requests / Evaluating Consumer
Loans / Loan Losses / Customer Profitability Analysis and Loan Pricing / Off- Balance Sheet Activities
Ders Kitapları:
 l. Thomas, 2006, Money Banking and Financial Markets, 1. edition, Thomson
 G.Schroeck , 2002, Risk Management and Value Creation in Financial Institutions, John Wiley.
 J. Besis, 2002, Risk Management in Banking, 2. edition, Wiley.
 Koch, Timothy W., 1999,Bank Management, 4. edition, , The Dryden Press
TRD304 - CUSTOMS OPERATİONS (3+0)
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Gümrük İşlemleri /Süreçleri /Tanımları/ Gümrük rejimleri//Uygulamaları/İbraz edilecek
Belgeler/GTİP/Gümrük Beyannamesi Analizi/Gümrük Suçları
Ders Kitapları:
 U.S. Customs Service. Office of Commercial Operations, 1984, Customs valuation rulings under the
Trade Agreements Act of 1979, University of Michigan Library
LAW384 - FUNDAMENTALS OF COMMERCİAL lAW (3+0)
Ticari İşletme Tanımı / Ticari İşletme Unsurları ve Hukuku/ Kıymetli Evrak / Tacir Kavramı / Şirketler
Tanımı, İsleyişi ve Unsurları
Ders Kitapları:
 Ewan MacIntyre, 2006, Commercial Law (Nutshells), Sweet&Maxwell
 LS Sealy, RJA Hooley, 2008, Commercial Law: Text, Cases and Materials 4th Ed., Oxford University
Press
FOURTH YEAR
Fall Semester
MAN401 - RESEARCH METHODS (3+0)
Research methods / Selecting research subject / Traditional techniques based on secondary data /
Determination of Data Sources / Survey technique / Data collection, tabulation, analysis and interpretation
/ Preparing a Research Report
Ders Kitapları:
 Catherine Dawson, 2007, A Practical Guide to Research Methods, How to Boks Ltd.
 Martin Brett Davies, 2007, Doing a Succesful Research Projects, Palgrave Macmillan.
 J. Bell, 1999, Doing Your Research Project, Open University Press
TIC401 - INTERNATİOANAL TRADE REGULATİONS(3+0)
Kambiyo Rejimleri / 32 Sayılı Karar / 1562 Sayılı TPKK Kanunu / Sermaye Hareketleri ve Görünmeyen
Kalemler
Ders Kitapları:
 Michael J. Trebilcock, Robert Howse, 2005, The Regulation of International Trade 3rd Ed.,
Routledge.
 Kevin Kennedy, 2008, International Trade Regulation: Readings, Cases, Notes and Problems, Aspen
Publishers.
Elective Courses
ECO401 - TURKISH ECONOMY (3+0)
From Ottoman to Turkish Economy: A Brief History / Economic History of Turkey / Sector Developments
According to Periods / Evaluation Fiscal and Monetary Policies / Foreign Capital Policies / Development
of the Foreign Trade Policy / Development Policies
Ders Kitapları:
 Sumru Altug, Alpay Filiztekin, 2006, The Turkish Economy. The Real Economy, Coroprate
Governance and Reform and Stabilization Policy 1st Ed., Routledge
 Zeyyat Hatiboglu, 1992, An unconventional analysis of the Turkish economy and beyond, Istanbul :
Dagitim; 1st Edition
FNC405 - FINANCIAL ANALYSIS (3+0)
The Balance Sheet / The Income Statement and Statement of Retained Earnings / The Cash Flow
Statement / Variations in Financial Statements / Financial Ratios
Ders Kitapları:
 Robert Higgins, 2008, Analysis for Financial Management with S&P bind-in card 9th Ed., McGrawHill/Irwin
 Erich Helfert, 2001, Financial Analysis Tools and Techniques: A Guide for Managers 1st Ed.,
MacGraw-Hill
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TRD403 - QUALİTY STANDARDS İN FOREİGN TRADE (3+0)
Kalite Kavramı/Standart Kavramı/ Kalite ve Standartta Ulusalve Uluslar arası Kurallar Kurumlar ve
Kavramlar / Dış Ticarette Standardizasyon /Tanımı /Uygulanması/ Değerlendirmesi/ Standartlar/
Akreditasyon/ piyasa Gözetimi ve Denetimi/ AB Direktifleri/Kurum ve kuruluşlar
DERS KİTABI
 Mattias Ganslandt, 2001, Standards and related regulations in international trade: A modeling
approach (NBER working paper series), ational Bureau of Economic Research
 Carl Nelson, 2000, Import/Export: How to Get Started in International Trade, McGraw-Hill; 3 edition
MRK403 - MARKETİNG STRATEGİES (3+0)
Direct marketing strategies / Brand strategies and Marketing strategies / Customer Focused Marketing
Strategies / Trigger marketing strategies
Ders Kitapları:
 Orville Walker, John Mullins, 2007, Jr.Harper Boyd, M>rketing Strategy: A Decision Focused
Approach 6th Ed., McGraw-Hill/Irwin
 O. C. Ferrel, 2007, Michael Hartline, Marketing Strategy 4th Ed., South-Western College Pub
FNC401 - INTERNATIONAL FINANCE
Multinational financial management / Foreign exchange markets / Currency futures and options / Parity
conditions and international trade / Managing accounting exposure / Measuring and managing economic
exposure / Financing foreign trade/ current asset management and short-term financing
Ders Kitapları:
 Piet Sercu, 2009, International Finance: Theory into Practice, Princeton University Press,
 Keith Pilbeam, 2006, International Finance 3rd Ed., Palgrave Macmillan
MAN405 - TURKISH BUSINESS LIFE (3+0)
The development of business life in Turkey / Historical and up-to-date information about work
environment and organizations / The historical development of business life in Turkey after becomin The
Republic of Turkey, the phases of the business life after the republic (the fundamentals of the new
economy, drift toward liberal politics and agricultur revolution, composit economy and planning
experience after 1960, the rise of market movement ve industrialization toward export during 1980s) / The
tendency of modernization and the change at Turkish business life / cunrrent structure of the economy
and the industry, work environment / Efficient organizations / Organizations created by the modernization
at the economy / The role of the government at economy and the relations of the government with the
business life
Ders Kitapları:
 Mujde Oktay , 1996, Turkish business life via the eyes of foreign businessmen (Customs Union
Information Office), Istanbul Chamber of Industry
 Neil McKendrick and R. B. Outhwaite, 2002, Business Life and Public Policy: Essays in Honour of D.
C. Coleman, Cambridge University Press
LOG401 - PURCHASING and INVENTORY MANAGEMENT (3+0)
Material procurement under concepts of inventory control and distribution / Purchasing concept and goals
/ Structure and organization of purchasing / Quality, quantity, time, price, source as purchasing
parameters / Applications of purchasing / Purchasing systems and its control operations / Strategical and
tactical decisions for controlling material flows in production centers / Distributing products to customers /
Main informations related to purchasing process / Coordination and control / Applied strategies to improve
performance of systems and compete with technology and operations / ERP Data base management
systems / Concurrent engineering / Just in time(JIT) production / Total quality management (TQM) / Reengineering / Quality function deployment (QFD)
Ders Kitapları:
 M. Muller, 2003, Essentials of Inventory Management, American Management Association, New York
 B.Donath, J.Mazel, C.Dubin, P. Patterson, 2002, The IOMA Handbook of Logistics and Inventory
Management, John Wiley and Sons, Inc., New York
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RUS/ALM/CIN211 - BASİC RUSSİAN/GERMAN/CHİNESE READİNG AND WRİTİNG I (2+2)
Russian/Chinese/German as the second foreign language
Spring Semester
TRD402 - EXPORT IMPORT MANAGEMENT (3+0)
Conditions influencing import/export managers’ decision processes/ Early warning signs and important
points
Ders Kitapları:
 Justin Paul, Rajiv Aserkar, 2008, Export Import Management, Oxford University Press
 Thomas A. Cook, Rennie Alston, Kelly Raia, 2004, Mastering Import and Export Management,
AMACOM.
MRK404 - E.BUSİNESS (3+0)
Making the students gain managerial knowledge about the theory and practice of e-trade and teaching
the application of the fundamentals of e-trade principles in today’s complext network market / e-trade
strategy / e-trade business models / customers relations management / risk capital / nest financing /
digital media / content management / tax / copyrights / security / profitability / e-trade in Turkey and the
future of e-trade
Ders Kitapları:
 Brahm Canzer, 2005, E-Business: Strategic Thinking and Practice 2nd Ed., South-Western College
Pub.
 Kenneth C. Laudon, Carol Guercio Traver, 2008, E-Commerce: Business, Technology, Society 4th
Ed., Prentice Hall
Elective Courses
ECO402 - INTERNATİONAL ECONOMİCS (3+0)
International Trade Poltics/ Customs tax and trade obstacles except for tax/ the influence of GATT and
World Trade Union on global commerce/ other international trade/ classic and neo-classic foreign trade
theories/ foreign trade hadleri/ foreign trade multiplier/ balance of payments, theories and analysis
Ders Kitapları:
 Thomas Pugel, 2008, International Economics 14th Ed., McGraw-Hill/Irwin.
 W. Charles Sawyer, Richard L. Sprinkle, 2008, International Economics 3rd Ed., Prentice Hall.
 Robert Carbaugh, 2008, International Economics 12th Ed., South-Western College Pub.
MRK402 - INTERNATİONAL MARKETİNG (3+0)
Uluslararası pazarlamada hedef belirleme/, pazar seçimi/ pazarlama araçları/pazarlama
yöntemleri(fuarlar, haftalar, promosyonlar, dağıtım araçları)/ Is Kültürleri/Uluslararası pazarlamada başarı
öyküleri /analizi
Ders Kitapları:
 Dana-Nicoleta Lascu, 2008, International Marketing 3rd Ed., Atomic Dog
 Phil Cateora John Graham ,2009, International Marketing 14th Ed., McGraw-Hill/Irwin.
MAN416 - ENTREPRENEURSHİP (3+0)
Strategical management, entrepreneurship, creativity, human resources management and
communication / Entrepreneurship, financial management, strategical marketing / Entrepreneurship in
Turkey / Success stories.
Ders Kitapları:
 Robert Hisrich, Michael Peters, Dean Shepherd, 2006, Entrepreneurship 7th Ed., McGraw-Hill/Irwin.
 William D. Bygrave, Andrew Zacharakis, 2007, Entrepreneurship, Wiley
THS444 - GRADUATİON PROJECT (3+0)
A Report will be written about a subject covering some courses in the programmer with doing research
related to the selected subject.
Ders Kitapları:
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
G. Bonsiepe, N. Cross, R. Buchanan, and K. Krippendorff. 2007. Design Research Now: Essays and
Selected Projects (Board of International Research in Design)
MAN404 - CUSTOMERS RELATİONS MANAGEMENT (3+0)
Defining CRM / CRM in Marketing / CRM and Customer Service / Sales Force Automation / CRM in EBusiness / Analytical CRM / Planning a CRM Program / Selecting a CRM Tool / Managing a CRM Project
/ CRM Future
Ders Kitapları:
 Jill Dyché, 2001, The CRM Handbook: A Business Guide to Customer Relationship Management 1st
Ed., Addison-Wesley Professional
 Paul Greenberg, 2009, CRM at the Speed Of Light 4th Ed., McGraw-Hill Osborne Media.
LOG412 - PROJECT MANAGEMENT (3+0)
Ders Kitapları:
 Harold Kerzner, 2009, Project Management: A Systems Approach to Planning, Scheduling and
Controlling, 10th Ed., Wiley
 James P. Lewis, 2006, Fundamentals of Project Management,3rd Ed., AMACOM
FNC402 - FINANCIAL MARKETS (3+0)
Faiz oranları ve menkul kıymet değerleme / Para ve tahvil piyasaları / Hisse senedi piyasaları / Döviz
Piyasaları ve türev ürün piyasaları / Ticari bankalar ve bankaların finansal tablo analizleri / Sigorta ve
menkul kıymet şirketleri / Finansman Şirketleri / Finansal Şirketlerin Riskleri / Kredi, likidite ve faiz riski /
Türev ürünlerle risk yönetimi
Ders Kitapları:
 Frederick S. Mishkin, Stanley Eakins, 2008, Financial Markets and Institutions 6th Ed., Addison
Wesley
 Frank J. Fabozzi, Franco P. Modigliani, and Frank J. Jones, 2009, Foundations of Financial Markets
and Institutions 4th Ed., Prentice Hall
LAW484 - F. OF LABOR LAW (3+0)
Employer and employee relations / Employment Agreement / Liability of employee / Liability of employer /
termination indemnity
Ders Kitapları:
 Archibald Cox, Derek C. Bok, Robert A. Gorman, Matthew W. Finkin, 2009, Labor Law: Cases and
Materials, 14th Ed., University Casebook Series & Foundation Press
 Patrick J. Cihon, James Ottavio Castagnera, 2008, Employment and Labor Law 6th Ed., SouthWestern College/West
MAN402 - STRATEGİC MANAGEMENT (3+0)
The Content of Strategy / The process of Strategic Management / External Analysis / Internal Analysis /
Operations-level strategy / Business-level strategy / Corporate -level strategy / International-level strategy
/ The Challenges of Change and Organizational learning / The Challenges of Change and Organizational
learning / System Levers / Action Levers.
Ders Kitapları:
 Charles Hill, Gareth Jones, 2007, Strategic Management: An Integrated Approach 8th Ed., SouthWestern College Pub
 John Pearce, Richard Robinson, 2008, Strategic Management 11th Ed., McGraw-Hill/Irwin
RUS/ALM/CIN211 - BASİC RUSSİAN/GERMAN/CHİNESE READİNG AND WRİTİNG II (2+2)
Russian/Chinese/German as the second foreign language
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