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DATA MINING IT'S NOT THE SIZE OF YOUR DATA IT'S WHAT YOU DO WITH IT Presentation by Adam Jorgensen (@ajbigdata) [email protected] Devin Knight (@knight_devin) [email protected] Data Mining with Tabular? BI-300 2 Agenda What is Data Mining and how do you use it? SQL Server Data Mining Data Mining with Office 2012 BI-300 3 Real Life examples Track # – Session # 4 What does Data Mining Do Explores Your Data Finds Patterns Performs Predictions BI-300 5 Value of Data Mining Relative business value Business Knowledge Excel SQL Server Data Mining OLAP Reports (Adhoc) Reports (static) Simple Complicated Usability BI-300 6 Clustering Decision Trees Time Series Introduced in SQL Server 2000 Sequence Clustering Association Rules Naïve Bayes Neural Networks BI-300 7 Data Mining Process Flatten Dataset Create Model Train Model Test Model Update Semi-Regularly BI-300 8 Excel Data Mining Architecture BISM Multidimensional Results Temporary Model Permanent Model BI-300 9 Excel Data Mining Demo v Thank You Please fill out speaker evaluation Email: [email protected] Twitter: @ajbigdata Email: [email protected] Twitter: @knight_devin BI-300 11