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Smiles are In Style
New Study Says Adults are Seeking
Orthodontic Treatment in Record Numbers
ST. LOUIS – Adults are seeking orthodontic treatment at historic levels. The number of adult patients
increased 14 percent in a two-year period from 2010 to 2012, to a record high of 1,225,850 patients
ages 18 and older, according to the American Association of Orthodontists’ “The Economics of
Orthodontics” survey. The study asked members of the American Association of Orthodontists (AAO)
in the U.S. and Canada about patients they were treating in 2012. The study was conducted for the
AAO by the independent research firm, Loyalty Research Center. AAO members have collectively
treated one million or more adults consistently since 2004, even during the height of the recession.
“Many of our adult patients are telling us it’s time for them to get their smile on track,” says Gayle
Glenn, DDS, MSD, president of the AAO. “Adults patients often have gone years – even decades –
trying to hide their teeth, while not even entertaining the idea of orthodontic treatment because of
misplaced concern about having treatment as an adult. The good news is that today’s wide variety of
innovative treatment options can make the process of orthodontic treatment barely noticeable, while
offering the dual lifetime benefits of improved oral health and a more attractive smile. Adults are
thrilled to know that the help of orthodontists is available to them.”
Patients of all ages seek out orthodontists, who are dentistry’s specialists in orthodontic care, for their
expertise in straightening teeth and aligning the bite. After dental school, prospective orthodontists
receive an additional 2-3 years of specialized education in orthodontics at an accredited orthodontic
residency program. Only those who have successfully completed this demanding formal education
may call themselves “orthodontists,” and only orthodontists are eligible for AAO membership.
According the survey, AAO members were treating a total of 5,876,000 patients in 2012, an increase of
20 percent as compared to 2010. Further, 4,650,150 patients in 2012 were ages 17 or under, an
increase of nearly 22 percent as compared to 2010. This is the largest number of non-adult patients in
treatment by AAO members since patient census data began to be collected in 1982.
More men are opting for orthodontic treatment, according to the study. As of 2012, 44 percent of
adult patients were male, an increase of 10 percentage points, or 29 percent, as compared to 2010
survey results.
A separate study conducted by Wakefield Research for the AAO in 2012 offers insight for this increase
in adult patients. People generally equate social and professional success with an attractive smile. The
more than one-third of respondents who reported being unhappy with their smiles believed that with
better teeth they could have a better social life, a better love life and a better job.
Another factor contributing to the increase in orthodontic patients may be the affordability of
treatment. The study says that 56 percent of all new patients had dental insurance that included
orthodontic benefits. Coupled with flexible spending account funds (FSA) and payment plans offered
by most AAO members, patients are able to fit treatment into their budgets.
There is more good news for today’s patients. Advances in orthodontic technology have shortened the
time in treatment, while lengthening the amount of time between appointments. AAO members
report the average interval between appointments during active orthodontic treatment was six weeks
in 2012, and that total treatment time averaged 22 months – less than two years, and a decrease of
one month as compared to results in a 2008 study.
“Orthodontic treatment is very do-able and manageable,” Dr. Glenn says. “Our patients are finding
that orthodontic treatment can complement their lifestyles, and is compatible with their professional
needs and their social lives. It’s necessary to see the orthodontist only every several weeks, and even
at the outset of treatment, the end is in sight. Many patients begin to see changes in their smiles not
long after treatment begins, which delights them and their orthodontists.”
“Orthodontic treatment is at its highest point ever,” observes Dr. Glenn. “Even with the difficult
economic times we’ve been through, the message is clear that a healthy, beautiful smile is priceless.”
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About the American Association of Orthodontists: Founded in 1900, the American Association of
Orthodontists (AAO) is the world’s oldest and largest dental specialty organization. It represents more
than 17,000 orthodontist members throughout the United States, Canada and Puerto Rice. The
Association encourages and sponsors key research to enable its members to provide the highest
quality of care to patients, and is committed to educating the public about the need for, and benefits
of, orthodontic treatment.
For more information about orthodontics or to find AAO member orthodontists in your area, please
visit mylifemysmile.org.
Media Contacts:
Priscilla Visintine
Visintine & Ryan Public Relations
314-821-8232
[email protected]
Pam Paladin
American Association of Orthodontists
314-993-1700, ext. 524
[email protected]
Janet Ryan
Visintine & Ryan Public Relations
314-822-8860
[email protected]