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Why is Media Important in Today’s Societies ( globally)?
The present age is called the age of information. And mass media are the powerful
and the most effective instruments of spreading or sharing information. With the
advancement of digital technology, mass media have become a powerful and quick means
of communication, of broadcasting news and views, of disseminating ideas and messages
and making information available anywhere in the world. The means of communicating
news and information is termed as mass media. Mass media is classified into two
categories. One is print media and another is electronic media. Print media include
newspaper, magazines, journals and other printed materials while electronic media
included radio, television, satellite channels, the Internet, cinema and others. In the world
of today, media has become as necessary as food and clothing.
The role of media has become one way of trading and marketing of products and
prejudices. The media claimed to be governed by righteousness and equity, but greed and
self-aggrandizement have poisoned its virtues. Media is in charge of information,
education, entertainment, advertising, and correlation of parts of society. Media play the
role of a bridge between government and general people in times of different national need.
Media do not simply provide people with information, news and ideas but also raise the
various issue on socio-economy-political matters. They also form consciousness and public
opinions in different problems and issues. People express their opinions. Through media,
various formats of programmes like a talk show, street show, documentary, live reporting,
video articles, editorials on different local and global issues are broadcast and published.
Media keeps us dated about what is happening around the world. Media focus on various
social evils, political or economic crisis and guide people through them. Today right to
information is recognized as one of the fundamental rights of people, and media ensure this
right.
In today’s world of globalization, the impact and influence of mass media are more
than ever and all pervasive. Media affect the influence almost all aspects of our life. Mass
media have the profound influence on people’s thinking, sentiment, sensibilities and their
mode of reactions. Thus, media can direct people to both constructive and destructive
purposes. If the power of media is used positively it can do good to society and a country.
But if the power in mishandled or misused for any vested interest by any quarter or by gay
propaganda party then it can cause great harm, anarchy, and confusion in society and in
the state. Media are so influential and powerful that people instantly believe what they hear
or watch on media.
Mass media play an important role in today’s world of communication
and information. It is up to us to draw benefit or harm from media to evaluate and judge
the message of media. We need to be careful about dealing with mass media. Considering
the far-reaching influence, concerned authorities should use them for the greater benefit
of mankind. No doubt, media has played the significant role in making the world a global
village and to reduce the communication gaps amongst the people living in the far areas
but unfortunately, media these days has become a COMMERCIALIZED SECTOR, eying
the news which is hot and good at selling.