Download If products could lecture Alan Knight

If products could lecture
Alan Knight
Our next speaker is…
If your product could talk
Do you know what it would say?
Would you be embarrassed?
Would you be proud?
What is a university’s product?
After 17 years – I believe more firmly than ever…
The “lens” of
consumer products
as a huge contribution to
make to SD
Environmental
Impact
Assessment
Environmental
Impact
Assessment
My life started
in a forest…
My life started
in India
Its my use….
Entire footprint
Solutions are possible:
1990
?
All of world’s
productive forests = well managed
Solutions are possible:
1993
1990
1997
1995
2000
- Marks and Spencer
- Wyevale Garden
Centres
10% of world’s
productive
forests FSC’ed
Sustainable or unsustainable?
“Imported directly
from Zambia”
Three Big Challenges:
1) Reduce Poverty
2) Reduce Climate Change
3) Working within the finite limits of the planet
= one planet living!
Getting ready for impact of emerging economies. . .
‘If Chinese want to
live like Americans, we
will need the
resources of four
Planet Earths’
Liang Congjie,
Environmentalist (2004)
This a huge challenge!
Some context…
The planet is now a University
And you are doing your current role for Earth University
Welcome to…
“Earth University”
Earth University - Purpose;
Provide a university education for all of mankind:
(plus shelter and food) …
Earth University opened at same time as modern
man evolved… 160,000 years ago
Lets say there were 100,000 people then!
Forecast Student growth numbers…
Slow growth for next 158,000 years until…
1 AD – 250 million
1000 – 500 million
1776 – 1 billion
1945 - 2.3 billion
2006 – 6.5 billion
2050 – 9.1 billion
Over whelmed!
Condensing Mankind years into University years
1)
Modern Human Beings appeared 160,000 years ago
2)
Lets say your university is 160 years old – opened in 1847
3)
Lets compress Earth years into those 160 years
4)
= 1,000 real years becomes one academic year
5)
333 years = one academic term
6)
19 years = 1 week
Between 1847 and year end 2005…
(the first 158 years)…
250 million students by end of 2004
= 5% growth in student numbers for first 158 yrs
but by end of 2005 = 500 Million
= 100% growth in one year
2006
By first and second term – grown to 1 billion students
= 400% growth in two terms!
Third term = 4.6 billion students
= 1,800% increase in student numbers since 2004!
2007 goes mad…
Terms starts with 4.6 billion
By end of week one - 6 billion
But by week three – 9.6 billion
(population in 2050)
Good news,… numbers stabilise
Growth since 2004 – 3,800%
If your university was built in
1960’s
= over 10,000% increase in
students in three years
Impossible?
Earth University –
In past this was enough…
Earth University –
Now they want all this…
You would not run your university that way…
But that is how we are running the planet!
Back to reality – SD = Balance between three
challenges:
Finite Limits
Climate Change
Poverty
Roundtable on Sustainable Consumption
- Joint – SDC and NCC
- 18 months
- What can UK gov. do on
the consumption problem?
- Report = 30,000 downloads
Don’t over rely on the green consumer…
Small changes over time drive change…
Choice editing
=
no to G’s to C’s
China!
Richmond
Parking fees
Road tax
banding
£25 congestion
charge
Introducing “Product Roadmaps”
Choice
editing
Label
Product Roadmaps help find priority and balance
between three challenges for your product!
Choice editing at work
What is a university’s product?
Research
and
degrees
What is a university’s product?
Homes and food
for 100,000’s
What is a university’s product?
Future’s people
If your products could lecture
Future’s people
Are you proud?