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Mary Ellen Campbell
School of Business Administration
The University of Montana
Department of Marketing / Management
Missoula, Montana 59812
Phone: W (406) 544-5998 H (406) 543-4046
[email protected]
The University of Montana, Emerita Professor. School of Business Administration, 2010 -2011; taught
branding courses for MBA students as an adjunct instructor; work with staff and faculty on SoBA branding
initiative.
The University of Montana Professor, School of Business Administration (1980–2010); developed
undergraduate and graduate curricula in: marketing communications, management communications; non-profit
marketing communications; branding; services marketing; business communications; advertising and publicity;
copywriting.
Marketing Communications Consultant 1980-Present; Co-founder, Domec, Inc. (communications firm)
2009 to present; provided marketing communications and marketing management communications services;
designed integrated marketing and corporate communications systems and conducted communications audits
for firms in New York City, Los Angeles, California, and throughout the western United States.
Partial Client List Includes: WGM Group, Engineering; Hospitals: Community Medical Center, Missoula
Montana; St. Patrick Hospital; Navapache Hospital, Showlow, Arizona; Utilities: Southern California Gas
Company; Montana Power; The Association of Utilities Advertising; National Association of Utility
Marketers Banks: Treasure State Bank; California Federal Bank, Los Angeles, California; American Institute
of Banking; Government Agencies: Montana Legislative Auditors; Montana Fiscal Analysts; U.S. Postal
Service; Montana Legislative Council; U.S. Forest Service; Department of Fish, Wildlife, and Parks; The FBI;
The State of Montana Training Bureau; Department of Corrections; Department of Health and Human
Services; Numerous CPA firms throughout Montana; UM Continuing Education; Flathead Valley community
College Continuing Education; Numerous trade and professional associations in California, Arizona, and
Montana including offering CPA Continuing Education and special programs for the Association of Realtors.
Founder, Campbell Communications, Provide the following Executive Development Seminars tailored to an
organization’s needs (1980-Present)
Branding Your Organization; Creating Effective Print Advertising; Effective Communication Techniques for
Accountants; Getting the Most From Your Advertising Dollar; Developing Professional Writing Skills;
Effective Integrated Marketing Communications; Face-to-Face communications; A public Relations approach
to Conflict Management; Information Marketing; Communicating Effectively Within the Organization; Dealing
with Difficult Customers; Communicating with Generations X and Y; these executive seminars have been
sponsored by such organizations as the University of Montana; the FBI, The State of Montana, Department of
Corrections, The National Association of Utility Marketing. Hundreds of organizations have sent their
managers and staff to these seminars given throughout the US.
Extensive Pro-bono work with local and non-profit organizations and national non-profit
organizations. IRAdvocates, Washington, D.C., Mo-Trans Dance Company, Missoula Youth Homes, MSE
Technology Applications, Inc., CMC Medical Center Foundation, Advertising Agencies and numerous
businesses and organizations where former students seek my counsel.
Honors and Awards
UM Distinguished Teaching Award 2006; Finalist 2005; Tom Boone Town and Gown Award, 2003; Received
Greek Faculty Achievement award, 2003 and 2001; John Ruffatto Memorial Award, 2001; School of Business
Beta Gamma Sigma Outstanding Teaching Award, 2007, 2005 and 1998; Elected to Phi Kappa Phi honor
society, voted on by The University of Montana faculty and students, 1998; Selected as one of eighty professors
in the United States in Marketing Communications to participate in the Industry/Faculty seminars sponsored by
the International Radio and Television Society Foundations, New York City, February 1994, 1995; Listed in
“Who’s Who in Fund Raising Management, 1995; Received the YWCA Certificate of Achievement Award,
1992, 1993; Recognized as a Finalist for The University of Montana Burlington Northern Distinguished
Teaching Award, 1986, 1985; Selected as the Beta Alpha Psi (accounting honor society) Outstanding Teacher,
1983; Voted Most Inspirational Teacher by Silent Sentinel Honorary, 1981; Selected as Outstanding Consultant
for the State of Montana, 1980.
Research awards include the flowing: Received two Distinguished Research Awards from Allied Academies,
2002 and 2001; received the “Top Paper in Track Award” from Association of Marketing Theory and Practice,
2002; received the George A. Brakeley Award for the Outstanding Scholarly Article in the field of healthcare
philanthropy, 1995. Note: One the article, entitled “Attracting and Keeping Volunteers through a Qualifications
System,” was published in the Association for Healthcare Philanthropy Journal, in 1994, and is still used as a
model by hospitals throughout the U.S.
Scholarly Publications and Presentations
Have published over thirty-five scholarly articles in various academic journals such as the Journal of Business
Communications, Personnel Administrator, Business Horizons, Montana Business Communication Quarterly,
AT&T Magazine, American Business Communications Bulletin, The Association for Business Communications
Journal, Journal of Health Care Philanthropy, The Journal of Global Business, Journal of Marketing Studies,
The Academy of Educational Leadership Journal. Note: the article entitled “The Continuing Influence of
Minerva,” published in the Journal of Health Care Philanthropy in 1992 has been used as a prototype to
develop Foundation Affinity Groups for medical centers in Arizona, Texas, California, Tennessee, and
South America. Have published articles in numerous proceedings of meetings of scholarly organizations.
Professional Activities (National 1992-20011)
Presented over sixty speeches and presentations in the past ten years. Many of these were keynote
presentations for national organizations; served on ten professional committees or boards of directors for
national organizations; served on the editorial review boards and as a reviewer for the Journal of Business
Communications and the Journal of Health Care Philanthropy; served as a page-by-page or chapter textreviewer for thirty books on Business Communications and Marketing Communications. Manuscript Reviewer
for the Association of Marketing Theory and Practice. Member of: American Marketing Association,
Association for Healthcare Philanthropy; Association for Business Communications; Association for Marketing
Theory and Practice.
Private Sector Employment
Executive Director, Community Medical Center Foundation, Missoula; In House Consultant with California
Federal Bank, on leave from the University of Montana as a project manager for one year. Held Advertising
and Public Relations Positions with J. Walter Thompson Advertising Agency, New York City; Olivetti, New
York City; Grubb Advertising, Inc., Champaign, Illinois.
Education
M.A., English, University of Illinois, Urbana, Illinois
B.A., English, Miami University, Oxford, OH
Highlights of Professional Local Activities (Past Three Years)
Part President, Missoula Rotary International Luncheon Club (club received a National Award for philanthropic
activities that year); Community Medical Center Foundation Board of Trustees; Minerva Society Steering
Committee; Director, Treasure State Bank (recently resigned); Director, WGM, Group; Volunteer with
numerous local organizations, providing marketing services pro bono for NPOs throughout Montana.
Personal
Horseback riding, skiing, singing, and golf.