Download File - Coach Matt James

SPORTS MARKETING I
CUSTOMER RELATIONS
Define the following terms:
disagreeable customer
domineering/ superior customers
dishonest customers
complaint
MARKETING
Define the following terms:
sport marketing
event marketing
OPERATIONS
Define the following terms:
production schedule
MARKETING-INFORMATION MANAGEMENT
Define the following terms:
facts
estimates
predictions
relationships
marketing information
secondary data
MARKET PLANNING
Define the following terms:
market
target market
mass marketing
marketing segments
market segmentation
demographic segmentation
geographic segmentation
psychographic segmentation
behavioral segmentation
PRICING
Define the following terms:
deadwood
digging
scaling the house
PRODUCT/SERVICE MANAGEMENT
Define the following terms:
brand awareness
brand image
brand equity
brand loyalty
licensing
licensor
sports licensing
licensee
endorsement
naming rights
PROMOTION
Define the following terms:
advertising media
headline
illustration
identification
copy
layout
white space
direct-mail
e-mail marketing
mobile marketing
primary circulation
secondary circulation
position preferences
zoning
flat rates
sliding-scale rates
combination rates
delivered circulation
guaranteed circulation
bleed pages
gatefolds
spreads
partial runs
split-run
selective binding
rating
gross rating points
run-of-schedule air time
painted bulletins
poster panels
spectaculars
shared mail
cost per thousand (CPM)
cost per gross rating point (CPRP)
banner ads
clickthroughs
press releases
hard news
soft news
captioned photograph.
media relations
media guide
sponsorship
script
SELLING
Define the following terms:
feature
benefit
obvious benefits
unique benefits
hidden benefits
feature-benefit selling
feature-benefit chart.