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Download 4 Ps of Marketing Also known as the Marketing Mix
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4 Ps of Marketing Also known as the Marketing Mix Product Price Place Promotion Variety MSRP Distribution Advertising strategy Product features Discounts Location (bricks/online) Promotions and timing Quality Sales Location design Sales staff Brand notoriety Value/perceived Competition value Public relations Packaging Price sensitivity Timeliness Direct marketing Sizes Price competition Brand awareness Returns Pricing strategy Warranties Competitive analysis (Globe and Mail Classroom Edition: “A tough turnaround ahead for Target in Canada” – Marina Strauss, February 28, 2014)
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