Download Role and ASK Profile - Marketing Communications

Role Profile: Marketing & Communications Manager
Responsible to: Operations Director
Role:
To lead and manage the marketing & communications team. You will drive and build on
current marketing & communications practices and strategies. This will include hands-on
management of the website, digital communications, production of our magazine and
conference programmes, drive advertising income, publicity, PR, press relations, brand
management and promotion of all our events and resources. The team consists of a FT
digital marketing and communications manager, a FT marketing projects manager and a
PT communications manager and a PT graphic designer.
Key Responsibilities:
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To develop and execute a marketing strategy which enables New Wine to meet its
objectives.
Write a marketing plan that supports the marketing strategy.
Manage the Marketing and Communications team and other resources to deliver
the Marketing plan on time and on budget.
Part of the four-person New Wine Executive charged with day-to-day running of the
administrative organisation.
Understand our customers and potential customers and apply this to communication
targeting.
Ensure Marketplace strategy is delivered (as well as for other revenue streams).
Further areas
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Manage New Wine’s brand to ensure consistency across all communication
channels.
Manage all communication channels and ensure that these be used to maximum
effect.
Evaluate and develop communication channels.
Work in close co-operation with Church Leaders’ Network to ensure that marketing
plans complement and dovetail.
Manage and develop the team.
Ensure that plans are ambitious, innovative and challenging.
Maintain and develop external relationships with key organisations and the media,
as well as other marketing professionals and agencies.
Provide professional advice about packaging and presentation of organisational
messages to National Director, Leadership Team and Trustees.
Objectively assess and sign off all creative work to ensure that it represents New
Wine values and delivers messages that will enhance the New Wine brand.
Ensure that the marketing strategy is communicated effectively throughout the
organisation.
Develop strong and effective working relationships with the National Director,
Regional Directors and Heads of Ministry.
New Wine
4a Ridley Avenue, Ealing, London W13 9XW
e: [email protected]; t: 020 8567 6717; f: 020 8799 3770; w: www.new-wine.org
Registered Charity No. 1084415
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Oversee the Marketplace negotiations and ensure Marketplace strategy is in
keeping with New Wine objectives and brand values.
Sign off advertising, café and exhibitors rate recommendations and support
negotiations when needed.
Maintain an overview of the market in which New Wine operates including an
understanding of competitor organisations and their offering.
Manage budgets.
Person Specification:
Attributes /
Competencies
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Essential
Vision & Direction
Communication & Influence
Relationship & Partnership
approach
Planning & Organising
Innovation & change
Quality - High Standards &
Controls
Technical Skills & Knowledge
Drive for results
Desirable
Skills
 Strong people management skills
 Excellent verbal and written
communication skills
 Experience in a sales &/or
marketing role
 Editing, copywriting and
producing publicity materials
 Ability to prioritise and meet
deadlines
 Ability to use initiative
 Website administration
(using a Content
Management System –
preferably Drupal)
Knowledge
 Computer literate – good working
knowledge of Microsoft Office
 Good understanding of current
marketing, communications
practices and/or concepts
 An understanding of New
Wine’s vision and values
 Familiarity with databases,
Adobe Suite
Qualifications /
Experience
 A number of years of marketing,
communications experience
 Three years+ experience
in a management role
 A relevant professional
qualification
Hours: 37.5 pw
Holidays: Negotiable (between 20-25 days pa plus eight bank holidays)
New Wine
4a Ridley Avenue, Ealing, London W13 9XW
e: [email protected]; t: 020 8567 6717; f: 020 8799 3770; w: www.new-wine.org
Registered Charity No. 1084415
Salary: IRO - £35,000 pa
Pension: Yes – after six months employment
Probation Period – Three months
Notice Period – Two months
Place of work – New Wine office, Ealing W13 9XW
New Wine
4a Ridley Avenue, Ealing, London W13 9XW
e: [email protected]; t: 020 8567 6717; f: 020 8799 3770; w: www.new-wine.org
Registered Charity No. 1084415