Download Project - LevelTen Interactive

The Academy High School
LevelTen Presentation
April 11, 2008
About LevelTen
LevelTen is a full-service Interactive Agency
What We Do
Interactive Strategy
Creative Design
Application Development
Online Marketing
Facts
Nine year-old company
16 full-time employees
Growing at a rate of 70% per year for last four years
Validate Return on Investment through statistics
Types of Projects
Web Development
Brochureware
E-Commerce
Social Media
Online Marketing
Search Engine Optimization
Pay-Per-Click / Ad Buying
Online PR
Viral Marketing
Social Media / Guerilla
Success Stories
AT&T Wi-Fi Internet Access
Client: AT&T
AT&T’s Wi-Fi service is available in Barnes & Noble,
Caribou Coffee shops, hundreds of airports, and many
other venues. After LevelTen completed a successful
redesign of their Wi-Fi Connection Site, AT&T challenged
LevelTen with creating a campaign to increase traffic to
venues while reducing the typical cost per acquisition.
Project: Increase visits to venues & create
awareness
Results: Measurable ROI results of online marketing
exceeded traditional forms advertising. Acquisition for the
various LevelTen online marketing campaigns was at a
mere $15.00/per user compared to typical cost per
acquisition, $50.00/per user.
70% lower cost per subscriber acquisition
Success Stories
The Staubach Co – Monday Morning CEO
Client: Roger Staubach
Create a concept for building The Staubach Company brand
online to match The Staubach Company and Roger’s
uncompromising personality and philosophies.
Project: Blog & Online Marketing
Results: The buzz level was tremendous as Roger’s posts
sparked numerous conversations across the web. Three
months after the launch, over 15,000 pages referenced
“Monday Morning CEO” and over 300,000 new web pages
referenced “Roger Staubach”. The blog’s extraordinary buzz
transferred successfully to the company's practice. Nearly
200,000 new web pages referenced both Staubach and “Real
Estate”3 - a 243% jump. Over 50,000 new web pages
referenced both Staubach and “Commercial Real Estate”, a
227% jump.
Other Projects
Web Development
National Breast Cancer Foundation
NEC Word Play
Corvette Gear
Comedy Defensive Driving
In The Works
MadeLoud
Traxo
Project Process
Planning
Content Development
Preliminary Planning
Application Dev.
Dev Environment Setup
Business Case Anslysis
Documentation
Development
Analysis &
Conception
Marketing
Theme
Design
Stragegic Planning
Discovery
Copy
Creative
Copywriting
Development
Template
Coding
Element
Design
Design
Research
Optimization
Resource Planning
Resource Planning
Test Environment Setup
Testing
Management &
Maintainence
Launch
Verification
Content Integration
QA/Testing
QA
Production Environment Setup
Cut Over
Hardware/App
Maintainence
Content Changes
(Community/Communication Management)
Monitoring
Analysis
Execution &
Management
Career Options
Agency vs. Corporate
Freelance vs. Employee
@Office vs. @Client Site vs. @Home
Large vs. Small
Interactive Roles
Client Services
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Project Management
Business Analyst
• Usability Analyst
Account Management
Creative Design
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Marketing
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Search Engine Optimization
Pay Per Click
• Ad Buying
Content Developer
• Knowledge worker
• Press Releases
Social Media
• Guerilla Marketing
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Graphic Designer
• Print Designer
• Web Designer
• Multimedia / Animators
• Illustrators / Vector Graphics
• Video Producers
• Audio Producers
• Photography
Client Side Coder
• Markup (HTML/XHTML)
• JavaScript / AJAX
Art Director
Creative Director
IT
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Programmers
Server Admin
DBA
Systems Integration
Network / Security
QA / Testing
Types of Agencies
Marketing / Design
Advertising
PR
Interactive
IT Consulting
Management Consulting
Types of Interactive Agencies
Large
Midsize
Boutique
Eye Candy
App Developers
Online Marketing
Corporate Gigs
Brick & Mortar website department
Brochureware
Knowledgebase
Extranet/Intranet
Web based business
Software solutions with online components
Higher Education Options
Four Year College & Universities
Work Skill Degrees
Classical Education
Community College
Vo-Tech Schools
Art School
Tech School
Self Taught
Why College
Critical thinking / problem solving skills
Be well rounded
Chance to explore opportunities
Will matter to some companies
Social aspects
Degrees
Computer Science
Programming
IT – Server Admin
MIS (Software Development)
Graphic / Multimedia Design
Communications / Marketing
Library and Information Science
Cognitive Psychology
Design your own
Artist vs. Commercial
Designer/Developer
Trends
Rich User Experience
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Separation of data & display (tableless
CSS design)
AJAX
• Frameworks
Flash Rich Media Applications
Web 2.0 Frameworks
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Interoperability
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Web Services (API Interfaces)
• SOAP
• REST
RSS / XML
Semantic Web
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Interaction
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Social networking
Corporation-Customer interaction &
communities
Social book marketing
Social aggregation
• Open ID
Rails
• Ruby on Rails
Python
• Django
Microsoft
• .NET 3
PHP
• Code Igniter
• Cake
• Zend
Java
• Spring
Advertising to Online PR
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From here is how great our ketchup is
to here is our ketchup, lets talk about it.
(Or here is an animated version of our
ketchup, tell it to dance)
LevelTen Design
www.leveltendesign.com
Tom McCracken, CEO
[email protected]