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Accenture Multimedia Ad Sales Solution Copyright © 2016 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. Trends Impacting Today’s Media Companies Digital is the top growth driver within advertising and in the most advanced geographies is expected to overtake traditional ad spending in a few years.1 Shifting Expectations of Marketers Marketers are shifting from a media-driven approach to a result-oriented focus, demanding efficiency, predictability and measurability. Advanced Targeting2 54% Transparency & Tracking2 Targeting is the 1st concern of advertisers regarding media buying 80% Are willing to better assess their campaigns also cross-device Sales & Automation In Real-Time2 71% Willing to use programmatic for its automation and real-time Shifting Advertising Industry Expectations Consumers Increasingly Demand Personalization Consumer Touchpoints are Rapidly Proliferating Marketing and Advertising Tools have to be Intuitive Consumers expect customized content and media companies need insights to target audiences and deliver relevant ads. Companies need a roadmap to manage customer touchpoints. Employees expect digital advertising tools to be as easy as the tools they use as consumers. Rising Advertising and Marketing Costs Automation can help drive ad inventory efficiencies and enable companies to monetize digital ad growth. Analytics Need to Tell a Complete Story Advanced analytics help media companies automate processes to reach maximum revenues. Digital Pure Players Are Serving Expectations Digital pure players (Search, Social networks, Video platforms, etc.) are better serving these expectations, providing audience insights & reach and advanced targeting Advanced targeting Transparency & tracking Pure Players Digital Audience Data Activation Sales Automation Google Facebook doubleclick by Google Audience Center Facebook Exchange doubleclick ad exchange by Google LiveRail Sales Automation & real time Accenture’s Multimedia Ad Sales Solution (AMASS) Multimedia Sales Automation Unique cross-media solution enabling traditional and digital sales proposal management in one platform Buyers (Marketers / Agencies) Multimedia Sales, Powered By Advanced Analytics, That Enables End-To-End Automated Workflow Multimedia Sales Automation Convergent Billing B2B CRM Programmatic Direct Data Monetization Multimedia Proposal & Order Management Traditional Ad Operations (TV Linear / Print) Digital Ad Operations Ad Operations Integration APIs that fully integrate into your Traditional and Digital Ad Operations environment Advanced Analytics (Audience, Inventory) DMP Data Monetization Advanced Analytics platform enabling business reporting, data discovery and predictive / prescriptive analytics for supporting Audience and Inventory Management Accenture Advantage Value Proposition Data driven Sales Automation has brought important benefits to RCS both in Revenues Uptake and in Cost Reduction. RCS MediaGroup is a leading European Media Company with presence in Italy and Spain, whose portfolio includes the leading newspapers of the Italian and Spanish market, various successful weekly and monthly magazines, and several Satellite TV Channels. RCS also has a strong presence in the Digital Web Display, Video and Mobile content. Revenues Uptake Improve inventory monetization Better knowledge of what you’ve got to sell 1020% • Higher CPM • Yield maximisation • Sell-through rate increase • Elimination of free of charge 2035% 1015% Cost Reduction Increasing yield and control discount Administration Automation Operations Automation • Headcount reduction in Administration and Operations • High level degree of process standardization allowing job rotation advertising and uncontrolled discount • New revenue streams (audience extension, local, SMB,..) • Higher scalability to volumes • Flexibilty supporting organizational changes (e.g Customer centricity in Sales Administration) • Reduced cost per advert Why Accenture M&E Focus Accenture’s Partnerships Accenture Multimedia Ad Sales Solution is a truly flexible, customizable, end-to-end multimedia platform, with class-leading implementation and change management services. • Only partner authorized to resell Salesforce, and train employees on Salesforce Industry Proven Our practice focuses on the key trends we hear regularly from our clients in the Media & Entertainment industry. • Built a product specifically tailored for Media Ad Sales, that natively integrates B2B CRM with Proposal and Inventory Management capabilities • Created with the user’s experience in mind, on a flexible platform that is easily configurable to fit clients’ needs • Equipped with capability to generate customizable, real-time reports and dashboards • Intuitive real-time reports and dashboards, fully customizable by the user • Integrates client-tested APIs seamlessly into ad sales environment • Accenture clients have access to influence the roadmap of our closest partners’ products • Accenture’s class-leading implementation and change management services are successfully demonstrated to drive increased speed to value and help meet business outcomes Accenture & Salesforce.com Salesforce #1 Alliance partner Unparalleled world-wide footprint with more than 7,500 resources providing deep Salesforce skills and experience close to clients and the world’s leading talent hubs. Salesforce reps average anywhere from 50 - 200 Sales Cloud Unlimited Enterprise licenses Driving Salesforce’s largest transformational projects 7,500 skilled professionals, over 3,500 certified – triple any competitor (as of Jan, 2016) 1200+ enterprise Salesforce projects across 325+ different clients for all market sectors About Accenture Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions—underpinned by the world’s largest delivery network—Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 373,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com. For more information, References 1 PwC Global entertainment and media contact: outlook 2015-2019 Matt Gay Accenture Communications, Media & Technology 973.886.1714 [email protected] 2 IAB, Warc – June 2014-2015 Jeff Wojnar Accenture 713-299-5300 [email protected] This document is produced by consultants at Accenture as general guidance. It is not intended to provide specific advice on your circumstances. If you require advice or further details on any matters referred to, please contact your Accenture representative. This document makes descriptive reference to trademarks that may be owned by others. The use of such trademarks herein is not an assertion of ownership of such trademarks by Accenture and is not intended to represent or imply the existence of an association between Accenture and the lawful owners of such trademarks. Copyright © 2016 Accenture All rights reserved. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. 16-0213