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Accenture Multimedia
Ad Sales Solution
Copyright © 2016 Accenture
All rights reserved.
Accenture, its logo, and
High Performance Delivered
are trademarks of Accenture.
Trends Impacting Today’s Media Companies
Digital is the top growth driver within advertising and in the most advanced geographies is expected to overtake traditional ad spending in a few years.1
Shifting Expectations of Marketers
Marketers are shifting from a media-driven approach to a result-oriented focus, demanding efficiency, predictability and measurability.
Advanced Targeting2
54%
Transparency & Tracking2
Targeting is the 1st concern
of advertisers regarding
media buying
80%
Are willing to better
assess their campaigns
also cross-device
Sales & Automation In Real-Time2
71%
Willing to use
programmatic for its
automation and real-time
Shifting Advertising Industry Expectations
Consumers Increasingly Demand
Personalization
Consumer Touchpoints are
Rapidly Proliferating
Marketing and Advertising Tools
have to be Intuitive
Consumers expect customized content and
media companies need insights to target
audiences and deliver relevant ads.
Companies need a roadmap to manage
customer touchpoints.
Employees expect digital advertising
tools to be as easy as the tools they use
as consumers.
Rising Advertising and Marketing Costs
Automation can help drive ad inventory
efficiencies and enable companies to
monetize digital ad growth.
Analytics Need to Tell a
Complete Story
Advanced analytics help media
companies automate processes
to reach maximum revenues.
Digital Pure Players Are Serving Expectations
Digital pure players (Search, Social networks, Video platforms, etc.) are better serving these expectations, providing audience insights
& reach and advanced targeting
Advanced targeting
Transparency & tracking
Pure Players Digital
Audience Data Activation
Sales Automation
Google
Facebook
doubleclick by Google
Audience Center
Facebook Exchange
doubleclick ad exchange
by Google
LiveRail
Sales Automation & real time
Accenture’s Multimedia Ad Sales Solution (AMASS)
Multimedia Sales
Automation
Unique cross-media
solution enabling
traditional and digital
sales proposal
management in
one platform
Buyers
(Marketers / Agencies)
Multimedia Sales, Powered By Advanced Analytics, That Enables End-To-End Automated Workflow
Multimedia Sales Automation
Convergent
Billing
B2B CRM
Programmatic
Direct
Data
Monetization
Multimedia
Proposal & Order
Management
Traditional Ad Operations
(TV Linear / Print)
Digital Ad Operations
Ad Operations Integration
APIs that fully integrate into your Traditional
and Digital Ad Operations environment
Advanced
Analytics
(Audience,
Inventory)
DMP
Data Monetization
Advanced Analytics
platform enabling
business reporting,
data discovery and
predictive / prescriptive
analytics for
supporting Audience
and Inventory
Management
Accenture Advantage
Value Proposition
Data driven Sales Automation has brought important benefits to RCS both in Revenues Uptake and in Cost Reduction.
RCS MediaGroup is a leading European Media Company with presence in Italy and Spain, whose portfolio includes the leading newspapers
of the Italian and Spanish market, various successful weekly and monthly magazines, and several Satellite TV Channels. RCS also has a
strong presence in the Digital Web Display, Video and Mobile content.
Revenues Uptake
Improve inventory monetization
Better knowledge of what you’ve got to sell
1020%
• Higher CPM
• Yield maximisation
• Sell-through rate increase
• Elimination of free of charge
2035%
1015%
Cost Reduction
Increasing yield and control discount
Administration Automation
Operations Automation
• Headcount reduction in
Administration and Operations
• High level degree of process
standardization allowing
job rotation
advertising and uncontrolled
discount
• New revenue streams (audience
extension, local, SMB,..)
• Higher scalability to volumes
• Flexibilty supporting organizational
changes (e.g Customer centricity in
Sales Administration)
• Reduced cost per advert
Why Accenture
M&E Focus
Accenture’s Partnerships
Accenture Multimedia Ad Sales Solution
is a truly flexible, customizable,
end-to-end multimedia platform, with
class-leading implementation and change
management services.
• Only partner authorized to resell
Salesforce, and train employees
on Salesforce
Industry Proven
Our practice focuses on the key trends we
hear regularly from our clients in the Media
& Entertainment industry.
• Built a product specifically tailored for
Media Ad Sales, that natively integrates
B2B CRM with Proposal and Inventory
Management capabilities
• Created with the user’s experience in
mind, on a flexible platform that is easily
configurable to fit clients’ needs
• Equipped with capability to generate
customizable, real-time reports and
dashboards
• Intuitive real-time reports and dashboards,
fully customizable by the user
• Integrates client-tested APIs seamlessly
into ad sales environment
• Accenture clients have access to
influence the roadmap of our closest
partners’ products
• Accenture’s class-leading implementation
and change management services are
successfully demonstrated to drive
increased speed to value and help meet
business outcomes
Accenture & Salesforce.com
Salesforce #1 Alliance partner
Unparalleled world-wide footprint with
more than 7,500 resources providing deep
Salesforce skills and experience close to
clients and the world’s leading talent hubs.
Salesforce reps average
anywhere from 50 - 200
Sales Cloud Unlimited
Enterprise licenses
Driving Salesforce’s
largest transformational
projects
7,500
skilled professionals, over
3,500 certified – triple any
competitor (as of Jan, 2016)
1200+
enterprise Salesforce
projects across 325+
different clients for all
market sectors
About Accenture
Accenture is a leading global professional
services company, providing a broad range of
services and solutions in strategy, consulting,
digital, technology and operations. Combining
unmatched experience and specialized
skills across more than 40 industries and
all business functions—underpinned by the
world’s largest delivery network—Accenture
works at the intersection of business and
technology to help clients improve their
performance and create sustainable value
for their stakeholders. With approximately
373,000 people serving clients in more than
120 countries, Accenture drives innovation to
improve the way the world works and lives.
Visit us at www.accenture.com.
For more information, References
1 PwC Global entertainment and media
contact:
outlook 2015-2019
Matt Gay
Accenture
Communications, Media & Technology
973.886.1714
[email protected]
2 IAB, Warc – June 2014-2015
Jeff Wojnar
Accenture
713-299-5300
[email protected]
This document is produced by consultants at Accenture
as general guidance. It is not intended to provide
specific advice on your circumstances. If you require
advice or further details on any matters referred to,
please contact your Accenture representative.
This document makes descriptive reference to
trademarks that may be owned by others. The use
of such trademarks herein is not an assertion of
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not intended to represent or imply the existence of
an association between Accenture and the lawful
owners of such trademarks.
Copyright © 2016 Accenture
All rights reserved.
Accenture, its logo, and
High Performance Delivered
are trademarks of Accenture.
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