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Students will identify steps in the
communication process
 Students will understand the types of
verbal communication

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According to http://dictionary.com,
communication is defined as
“the imparting or interchange of thoughts,
opinions, or information by speech, writing,
or signs”.

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
Many different theories exist regarding
the different types of communication but
generally there are three types of
communication:
Verbal – communication using
words, includes oral and written
Nonverbal – communication using
gestures and facial expressions
Visual – communication using visuals
such as charts, graphs or pictures
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Sender-the one who is sending the
information
Receiver-the intended target or
audience of the message
Channel-the medium by which the
message is sent
Message-the information to be
transmitted
Feedback-an evaluation or response to
the sent message
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Internal
Meetings
which are
face-to-face
Emails within
departments
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External
Sales
brochures
Press releases
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According to http://www.dictionary.com,
verbal communication means
“of or pertaining to words”, whether:
Oral or Written
 Oral communication involves speaking and
is conducted in a ‘real time’ manner
 Written communication also includes
printed documents and can be viewed any
time.

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
Includes:
Gestures
Facial expressions
Dress
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
This type of communication includes
visuals such as:
Charts
Graphs
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The most effective communication
includes a combination of one or more
of the previous communication types.
 Each type alone leads to a distortion of
the intended message.
 The measure of how effective the
communication is in how well the
sender’s message was received by the
audience. This is done through
feedback.

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

Corporate Message Assignment #1 - Students should each
think of 3 commercials for products or services . They will
report on what the message is and how verbal (oral and
written), nonverbal, and visual communication is used to
promote the product or service.
Communication Process Assignment #2 - Students will create
a particular message they would like to convey and use
software such as Microsoft Word, PowerPoint, Inspiration, or
Visio to create a flowchart demonstrating the
Communication Process. Each shape should contain the
name of the step as well as an example of each step that
corresponds to the student’s message
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