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Social Media Marketing SOCIAL MEDIA MARKETING • DEFINITION It encourages customer communications on a company’s own site ,social presence such as twitter, Facebook as well as gaining traffic and attention to their sites. MOST USED SOCIAL MEDIA SITES OTHER SOCIAL MEDIA MARKETING TOOLS USED • • • • SOCIAL PUBLISHING AND NEWS SOCIAL CUSTOMER SERVICE SOCIAL COMMENTING IN BLOGS SOCIAL NICHE COMMUNITIES BENEFITS OF USING SOCIAL MEDIA MARKETING • • • • Increased Brand Recognition Improved brand loyalty More Opportunities to Convert Higher conversion rates Terms under social media marketing • • • • Audience participation Managing social presence Viral campaigns Customer feedback INSTITUTIONS &COMPANIES Another