Download Laura R. Hendrickson

Laura R. Hendrickson
974 Scripps Ranch Blvd, #530, San Diego, CA 92131
(619) 888-6743
[email protected]
PROFESSIONAL PROFILE
Creative visionary with a passion for positive thinking and inspiring to be the best, delivering
results and creating positive growth in people and in business. Creative team-builder in
managing teams, coordinating outside vendors and support people to create professional and
successful results, impact and growth. Experience with over 200 clients with a wide variety of
size and types of business. Expertise in the following areas:
Creative Development & Management
Strategic Brand Planning and Execution
Solution Seeking Problem Solver
Client and Agency Relationship Management
Customer and Product Acquisition
Systems Optimization
Multi-Level Team Leadership
Performance Analytics and Strategies
Written and Oral Communication
Integrated Marketing Solutions
PROFESSIONAL EXPERIENCE
Owner and Creative Director for Open Ocean Marketing (2007-Present)
Delivered consistent marketing strategies and growth for clients.
Creative visionary and strategic business developer for clients, providing consistent growth and
management for projects and campaigns of various sizes. Experience in customer acquisitions,
cross-sell, up sell, and business development in the fields of health, home, veterinary, finance,
self-defense, jewelry appraisal and more. Areas of expertise include creative vision, graphics,
multi-channel direct response media marketing, digital strategies and execution, social media,
analytics, event marketing, product development and merchandising, public relations, research
and strategic planning.
• Lead teams in support of client strategies, non-profit events and marketing (up to 200 people)
• Manage strategic design and delivery for a variety of marketing and target audiences
• Responsible for creative, strategic marketing plans and implementation
Marketing Manager and Creative Director for Barrel O’ Monkeyz (7/2015-Present)
Create award-winning product designs, develop and implement comprehensive product
and digital marketing strategies for clients.
Lead creative for developing client digital marketing with team. Manage intern program,
business development and systems for efficiency.
• Develop company brand, messaging, logo and implement for digital marketing, websites, social
media, collateral and event tradeshows.
• Lead management for Act-on, an integrated lead generation tool.
• Lead for Intern Program
• Presentation for brand development and next steps for business and product development
Art Director for Southwest Strategies (2007-2011)
Developed creative solutions for business and governmental agencies.
Produced creative solutions for a variety of clients who require a full-service public affairs and
communications firm that specializes in securing government entitlements for complex projects.
Major clients included Sandag, SDG&E and WalMart.
Designer for Greenhaus (1997-2015)
Developed creative solutions for national and international home developers
Developed strategies that include logo and brand identity guidelines, community signs, websites,
advertisements, billboards, e-newsletters, social media, web banners, builder brochures as well as
other community branding and enhancement projects for national clients like Pardee and John
Laing Homes as well as the San Diego Airport.
Owner/Creative Director for L Designs (1989-1997)
Created brand, business and graphic solutions for developing businesses
EDUCATION
Bachelors of Arts, Graphic Design, Cal Poly – San Luis Obispo, California
OTHER EDUCATION
Classes in the following: Photoshop, Dreamweaver, Business Development and Systems Strategies,
Psychology, Personal Development and Leadership, LinkedIn Strategies.
PROFESSIONAL / COMMUNITY ACTIVITIES
Founder for San Diego Beach Improvement Group – Creating great experiences at the beach
Site Manager, I Love a Clean San Diego – Keeping San Diego Beautiful
Leadership Awareness Classes, Mark High School – Developing young adults with challenging lives
Professional Beach Volleyball Player, WPVA – 1994-1997
All-American Volleyball Honor in California State – 1989
California State Champion, Cuesta College, California - 1986