Download BSc (Hons) Marketing

UNIVERSITY OF BRADFORD
Faculty of Management and Law
School of Management
Programme title: BSc (Hons) Marketing
Awarding and teaching
institution:
University of Bradford (Awarding and teaching
institution)
Institute of Integrated Learning in Management
(IILM), India (Teaching institution)
Final and interim awards
BSc (Honours) [Framework for Higher Education
Qualifications level 6]
BSc (Ordinary) [Framework for Higher Education
Qualifications level 6]
Diploma of Higher Education [Framework for
Higher Education Qualifications level 5]
Programme title:
Programme approved /
accredited by:
Duration:
UCAS code:
Subject benchmark
statement(s):
FHEQ Levels:
Date produced:
Last updated:
Certificate of Higher Education [Framework for
Higher Education Qualifications level 4]
Marketing
3 and 4 years full time
N500 (3 year) N501 (4 year)
General Business and Management (2007)
4-6
April 2012
June 2015
Introduction
Marketing is an exciting and dynamic subject that is central to our lives in the twentyfirst century. Marketing is the area of management responsible for researching
customer needs and finding innovative and better ways to deliver value and
customer satisfaction. This may involve product and service development, planning,
pricing, advertising, promotion and distribution. Marketing also focuses on
developing and managing relationships with customers, competitors, partners,
suppliers and other stakeholders. Studying Marketing includes the study of
consumer psychology and behaviour, the interface of business with society and
culture, as well as international economics, management and innovation.
Employers have recognised the need for marketing expertise in all organizations as
Marketing is equally relevant in small businesses as well as large corporations, and
in charities and non-profit organizations
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Underpinned by a sound understanding of the other business and management
disciplines, this course will provide you with highly valued specialist marketing
expertise to enable you to build a rewarding career in a wide variety of organizations.
Past graduates have been employed in roles such as brand management, marketing
research, sales, retail management, PR, direct marketing, digital marketing,
advertising and promotion.
The University of Bradford’s School of Management is an exciting and innovative
place to study. The programme is delivered by the Marketing, Strategy and
International Business team at the School and team members have a wealth of both
academic and practitioner experience and have a strong record of applied research.
Guest speakers from business are a regular feature of most modules.
You can also opt for a semester studying abroad in one of over 20 partner
institutions, ranging from Canada and the USA to Holland, France, Spain, Sweden,
India, Oman and more. You will be taught in English and your credits transferred to
your degree credits here.
If you want to enrich your marketing experience, you can take advantage of the
opportunity to do a work placement (either in the UK or abroad in a marketing
oriented business environment), by opting for the four year degree.
Placement Year
You will have the opportunity to do a one year work placement, if you opt for the 4
year degree. Work placements are extremely valuable in helping students to develop
their understanding of all aspects of business. Historically, students who have
undertaken a placement year attain higher degree classifications and improved
graduate employment prospects. You are responsible for finding a placement, but
you are fully supported by our dedicated work placements team who will advertise
placement vacancies, help you with applications, CV writing, interview techniques
and preparing for your time in work. There are regular visits to the School of
Management by representatives of both local and national companies, looking to
recruit graduates. There are also great opportunities for students to do shorter
internships (6 or 8 weeks) or in-company projects and many of these specifically
seek accounting and finance students. In the past year we have had students
undertaking accounting and finance jobs for a number of local firms. All of these
opportunities give you good exposure to accounting and finance in practice, and add
a valuable (and valued) dimension to your CV. Should you choose a work placement
year you can undertake a 20 credit bearing module in work-based learning. This
module requires students to apply taught concepts from the programme to real work
based experiences. The module credits will count towards your final year of study
and thereby reduce the amount of studying you have to undertake towards the end
of your degree.
Study Abroad
Instead of a placement year you can opt to study abroad for one year in one of over
20 partner institutions, ranging from Canada and the USA to Holland, France, Spain,
Sweden, India, Oman and more. You will be taught in English. There is the
possibility to study abroad for shorter periods of time than one year but you are
strongly advised to discuss this possibility with the Marketing Programme Leader
since this may have implications in terms of accreditations from professional bodies.
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Programme Aims
The programme is intended to:

provide you with the means to develop personal transferable and managerial
skills fundamental for your career development and future progression

equip you with the knowledge, understanding and skills to prepare you for an
effective career in marketing management or for further study in marketing

provide a supportive, structured environment in which you are encouraged to
develop independent learning skills for lifelong learning.

develop in you an appreciation of the principles and importance of sustainability
in the context of the global business environment

provide you with the skills and competences to enhance your employability and
which will open up opportunities for meaningful employment when you graduate.
Programme Learning Outcomes
When you have completed Level 4 of the programme you will be able to:
LO1
demonstrate an understanding of management knowledge within the various
key business and management disciplines including, for example, a
generalised awareness of business, economics; accounting and finance;
marketing; operations, information and data management; and human
resource management.
LO2
understand skills for the management of people, finance, marketing and
operations.
LO3
understand the sustainability agenda in its broadest sense.
LO4
demonstrate information technology skills relevant to an evolving business
environment.
LO5
interpret and relay information to describe business decisions.
LO6
express confidence in report writing and oral presentation.
LO7
engage in effective team working skills and demonstrate the ability to work
effectively with others.
LO8
identify your on going professional and career development needs and to take
action to maintain your knowledge and skills.
When you have completed Level 5 of this programme you will be able to:
LO9
assess and apply marketing tools and techniques in order to inform business
decision making processes.
LO10 classify and evaluate theory in order to support complex decision making.
LO11 understand specialist knowledge in marketing reflecting your choice of
modules from the range of options on offer.
LO12 select and apply appropriately skills for the management of people, finance,
marketing and operations.
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LO13 review and analyse business decisions, taking into account the complexity of
the sustainability agenda in its broadest sense.
LO14 demonstrate the ability to assess information and be creative in problem
solving.
LO15 compare business issues in both written and oral presentation.
LO16 recognise and evaluate the value of collaborative working.
LO17 review your on going professional and career development needs and to take
action to maintain your knowledge and skills.
When you have completed Level 6 of this programme you will be able to:
LO18 critically evaluate and then apply appropriate theories, models, techniques
and tools for the analysis of business and marketing situations and for the
solution of business and marketing problems.
LO19 appraise and apply advanced specialist knowledge in particular subject areas
which will reflect your choice of modules from the range of options on offer.
LO20 evaluate the development of appropriate polices and strategies within a
changing global environment to meet stakeholder interests and engage with
the complexity of the sustainability agenda in its broadest sense.
LO21 research, analyse and evaluate information to inform business and marketing
decision making and debate.
LO22 critically evaluate and debate theory and practice in written and oral
presentation.
LO23 initiate and take personal responsibility for successful and collaborative
working.
A Bachelor’s degree (Ordinary) may be awarded to students who have
demonstrated:





a systematic understanding of key aspects of their field of study, including
acquisition of coherent and detailed knowledge informed by aspects of a general
business and management.
an ability to deploy accurately established techniques of analysis and enquiry
within general business and management.
conceptual understanding that enables the student:
o to devise and sustain arguments, and/or to solve problems, using ideas and
techniques.
o to describe and comment upon particular aspects of current research, or
equivalent scholarship, or practice in general business and management.
an appreciation of the uncertainty, ambiguity and limits of knowledge.
the ability to manage their own learning, and to make use of primary sources.
Typically, holders of the qualification will be able to:

apply the methods and techniques that they have learned to review,
consolidate, extend and apply their knowledge and understanding.
BSc Marketing 25-06-15
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
communicate information, ideas, problems and solutions to both specialist
and non-specialist audiences.
And holders will have:

the qualities and transferable skills necessary for employment requiring:
o the exercise of initiative and personal responsibility
o the learning ability needed to undertake appropriate further training of a
professional or equivalent nature.
The holders of a Bachelor’s degree (Ordinary) will meet the above learning
outcomes, but undertake fewer credit requirements as per the University regulations.
Curriculum
The map of your studies is detailed below. Each Stage or taught ‘year’ of an Honours
programme consists of two semesters. The programme contains a mixture of 20
and 10 credit modules, delivered either over the full teaching year, or over one
semester.
A number of modules are core to the programme (compulsory for all students) and
have two primary purposes.
Stage 1 contains foundation modules which provide grounding in the fundamentals
of business and management areas.
In Stage 2, you will study MAN2011M Business Law and MAN2012L Employability
and Enterprise Skills which develops your ability to search for work, make
applications and be successively employed.
Stage 2 has 70 credits worth of core modules, and provides both an employability
focus and the start of the marketing specialisms for this programme. By the end of
this stage, you will have gained skills in key marketing areas and begun to develop
research skills that underpin your evaluation of both theory and application.
In Stage 3 you will study 80 credits of core modules (100 for those who have
undertaken a placement) in both strategic disciplines and further specialist areas
related to marketing.
Apart from these core subjects, ranges of options in broader management,
operations, international business, accounting and finance and human resource
management are provided to complement the depth of knowledge available to study.
These options may be subject to timetabling constraints and the study of prerequisite
modules. By the end of the programme you will have achieved the entire
programme learning outcomes.
Stage 1 – Framework for Higher Education Level 4 (Certificate in Higher
Education)
Module
Code
Module Title
Type
Credits
Level
Study
period
MAN0130L
Business Economics
C
20
4
1&2
MAN0131L
People, Work and Organisations
C
20
4
1&2
MAN0132L
Operations and Information Systems
Management
C
20
4
1&2
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MAN1079L
Introduction to Accounting
C
20
4
1&2
MAN1073L
Foundations of Marketing
C
20
4
1&2
MAN0116M
Student Self Development
C
10
4
1
MAN0111M
Quantitative Methods in Information
Management
C
10
4
2
Students who have achieved at least 120 credit points at Level 4 may exit the
programme and are eligible for the award of Certificate of Higher Education.
Stage 2 – Framework for Higher Education Level 5 (Diploma in Higher
Education)
Module
Code
Module Title
Type
Credits
Level
Study
period
MAN2012L
Employability and Enterprise Skills
C
20
5
1&2
MAN0702M
Consumer Behaviour
C
10
5
1
MAN0713M
Marketing Management and Strategy
C
10
5
1
MAN2011M
Business Law
C
10
5
1
MAN0707M
Integrated Marketing Communications
C
10
5
2
MAN0708M
Marketing Research
C
10
5
2
MAN2907L
Financial Accounting
O
20
5
1&2
MAN2908L
Management Accounting
O
20
5
1&2
MAN0201M
Economics of Industry
O
10
5
1
MAN0405M
Financial Management
O
10
5
1
MAN0601M
Business Information Systems
O
10
5
1
MAN0801M
Organisational Design
O
10
5
1
MAN0901M
Resource Planning for Operations
O
10
5
1
MAN0115M
Company Law and Administration
O
10
5
2
MAN0225M
Employee Relations
O
10
5
2
MAN0226M
Organisational Analysis
O
10
5
2
MAN0228M
The Transformation of Work
O
10
5
2
MAN0502M
Fundamentals of Decision Support
O
10
5
2
MAN0902M
Management of Service Operations
O
10
5
2
MAN2905M
Econometrics and Business Forecasting
O
10
5
2
MAN2909M
Capital Markets, Investment and
Finance
O
10
5
2
MAN2910M
Principles of Personal Finance
O
10
5
2
Students who have achieved at least 120 credit points at Level 5 may exit the
programme and are eligible for the award of Diploma of Higher Education.
Final Stage – Framework for Higher Education Level 6 (Honours Degree)
Module
Code
Module Title
Type
Credits
Level
Study
period
MAN3041L
You in the Workplace (4-year
programme only)
C
20
6
1&2
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Module
Code
Module Title
Type
Credits
Level
Study
period
MAN0205M
Global Business Environment
C
10
6
1
MAN0208M
Understanding Strategic Management
C
10
6
1
MAN0325M
International Marketing
C
10
6
1
MAN0710M
Retail Marketing
C
10
6
1
MAN0204M
International Business Strategy
C
10
6
2
MAN0209M
Applied Strategic Management
C
10
6
2
MAN0307M
Marketing and Entrepreneurship
C
10
6
2
MAN0711M
Services Marketing
C
10
6
2
MAN0716M
Corporate Marketing
C
10
6
2
MAN0327L
Human Resource Management
O
20
6
1&2
MAN0333L
Auditing
O
20
6
1&2
MAN0334L
Personal Financial Planning
O
20
6
1&2
MAN3040L
Taxation
O
20
6
1&2
MAN0326M
Creativity in Marketing
O
10
6
1
MAN0331M
Creativity and Innovation
O
10
6
1
MAN0332M
Brand Management
O
10
6
1
MAN0335M
The Financial Services Sector and its
Environment
O
10
6
1
MAN0402M
Corporate Reporting
O
10
6
1
MAN0408M
International Finance
O
10
6
1
MAN0503M
Decision Support A
O
10
6
1
MAN0607M
Electronic Commerce
O
10
6
1
MAN0812M
Ethics in Business and Society
O
10
6
1
MAN0904M
World Class Operations
O
10
6
1
MAN3031M
Managing Business in Europe
O
10
6
1
MAN0308M
Contemporary Issues in Accounting
O
10
6
2
MAN0324M
International and Comparative
Employment Relations
O
10
6
2
MAN0329M
Human Resource Development
O
10
6
2
MAN0330M
Organisational Change
O
10
6
2
MAN0336M
Portfolio Investment Management
O
10
6
2
MAN0504M
Decision Support B
O
10
6
2
MAN0605M
Strategic Information Systems
O
10
6
2
MAN0908M
Sustainable Operations Management
O
10
6
2
MAN3024M
International Accounting
O
10
6
2
MAN3039D
Enterprise and Innovation in Practice
O
20
6
2
O
Optional module
C
Compulsory/Core module
The curriculum may change, subject to the University's programme approval,
monitoring and review procedures.
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Learning, Teaching and Assessment Strategies
Your programme of study has three, one year long, stages of study. Within each
stage you will gain a range of knowledge and understanding specific to marketing,
business and management, and personal transferable skills, which will improve and
enhance your ability to excel at university and beyond.
Stage 1 of the programme contains only core modules and provides the foundation
level understanding to support the attainment of learning outcomes 1 to 8. During
stage one core knowledge and understanding of business and management will be
introduced (LO1-5). Alongside which, key graduate learner skills including
communication and the correct sourcing, use of and presentation of information
including referencing will be introduced. Such skills will enable you to write in an
academic manner (LO6) and begin to reflect on the value and usefulness of the
information (LO5) with which you are presented, engage in team working (LO7) and
consider your future career paths (LO8).
Stage 2 contains core modules in MAN2011M Business Law and MAN2012L
Employability and Enterprise Skills. Business Law continues the development of
theory and provides more specialist knowledge to underpin business decision
making (LO11) and Employability and Enterprise Skills supports the attainment of
more transferable skills such as problem solving and career enhancement (LO14
and 17).
Stage 2 of the programme begins to develop specialist knowledge and
understanding of the key aspects of Marketing. The core modules focus on practical
specialist marketing disciplines (LO9, 11 and 13),while providing ample opportunity
to engage with current theory in order to enhance understanding of consumer
decision making (MAN0702M Consumer Behaviour) and the potential to influence
their decisions through effective communication (MAN0707M Integrated Marketing
Communications) and better marketing decision making (LO10, 11 & 14).
There is also the opportunity for optional modules in other disciplines to further
enhance your knowledge gained at Stage 1.
During Stage 2 you will encounter a wide variety of assessments that build and test
graduate attributes (LO14, 15 and 16), the focus here is more on interpretation and
evaluation, rather than understanding and description (LO9-16).
In Stage 3 you will be prepared to demonstrate your ability as an independent
learner. For this stage, advanced specialist knowledge in Marketing and Strategy is
gained via the core modules. You will be presented with teaching materials, methods
and assessment strategies that will require you to be more evaluative and critical of
theory and utilise problem solving skills, often in relation to advanced business
scenarios in either your core or chosen option modules (LO19-20). For instance
MAN0710M Retail Marketing provides the opportunity to work in teams, competing
with others in a computerised business simulation. (LO 18, 21, & 23)
Graduate transferable skills with be gained as you research information in depth
(LO21) and communicate this effectively, either individually (LO22) or as part of a
group (LO23).
The School of Management prides itself on providing an educational experience
which is informed by the world class research of the School’s academic staff. The
School also has a long tradition of ensuring that students develop academically with
BSc Marketing 25-06-15
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knowledge, understanding and personal skills that are relevant and fit the needs of
contemporary business. Together, the exploration of leading research ideas and the
application of knowledge and skills to real business problems pose interesting and
appropriate challenges to our students.
We understand you may arrive from school, college or some other route as a tutor
dependent learner, following prescribed lesson plans and assessments. Through a
transformational educational experience you will graduate as an independent
learner, able to identify your own learning needs, sources of information and an
ability to critically evaluate, reflect upon and develop your own learning. This process
of transformation will be gradual, progressive and supportive. Through each stage of
study progressively more advanced skills, experiences and expectations will be
introduced, challenging you to mature as a learner within a supportive and
developmental environment.
Methods of assessment vary according to the learning outcomes of particular
modules and the stage of study. Accordingly, a mixture of closed and open book
examinations, essays, case study analysis, computer assisted assessment, group
work and presentations will be used to assess your learning. Throughout the
programme your learning will be supported using various methods of formative
assessment and feedback. This is to help you progress your studies and support
your continuing development.
For all taught modules your learning will be directed, supported and reinforced
through a combination of lectures, tutorials, small group seminars, virtual learning
environment activities and guided private studies. The school is also committed to
demonstrating the relevance of taught material to real business problems, guest
speakers from the marketing industry allow you to hear about current and topical
issues from practitioners from a variety of organizations. While real industry
sponsored business problems are used for assessment purposes.
Generally, for each module, you will attend one lecture and one tutorial each week
during which you will be in direct contact with teaching staff. Your learning will be
supplemented by private and group study (as appropriate) following the direction of
module teaching staff. All teaching will be supported by information and activities
provided through the University’s virtual learning environment. In addition, the
School of Management offers our Effective Learning Service, which helps with the
development of study skills both in group sessions and through individual coaching.
One of the School’s main aims is to address major challenges for business and
society such as global responsibility and sustainable development. Accordingly, the
School seeks to prepare students who are able to contribute in an effective manner
to debates about sustainable development and critically appraise the relationship(s)
between the social, economic and environmental dimensions. Our intention is to
nurture students who can apply the principles of sustainable development in their
professional capacity. Whilst there are a number of individual modules that focus
specifically on sustainability issues (e.g. MAN0908M Sustainable Operations
Management, MAN0812M Ethics in Business and Society), awareness of the
importance and principles of sustainability is emphasised in modules and underpin
the learning outcomes three, thirteen and twenty.
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Assessment Regulations
This Programme conforms to the standard University Regulations which are
available at the following link:
http://www.bradford.ac.uk/aqpo/ordinances-and-regulations/
Admission Requirements
The University of Bradford welcomes applications from all potential students
regardless of their previous academic experience; offers are made following detailed
consideration of each individual application. Most important in the decision to offer a
place is our assessment of a candidate’s potential to benefit from their studies and of
their ability to succeed on this particular programme. Entrance requirements for
each programme will vary but consideration of your application will be based on a
combination of your formal academic qualifications and other relevant experience.
If you have prior certificated learning or professional experience which may be
equivalent to parts of this programme, the University has procedures to evaluate this
learning in order to provide you with exemptions from specified modules contained
within the curriculum. Please talk to us if you do not fit the standard pattern of entry
qualifications.
The University of Bradford has always welcomed applications from disabled
students, and these will be considered on the same academic grounds as are
applied to all applicants. We are continually reviewing and developing our practices
and policies to make the University more inclusive, but if you are disabled we may
need to make some adjustments to make sure that you are not disadvantaged. We
would advise you to contact the programme leader before you apply to discuss
these.
Bradford Home students: A typical offer to someone seeking entry through the UCAS
scheme would be 300 points with GCSE English and Maths at level C or above.
Students wishing to join the programme for who English is not their first language,
must have IELTS at 6 or above, or TOEFL or other recognised language equivalent.
IILM: Partner institutions accept a standard offer of 300 points from A-Levels or
equivalent. India Year X11 at 75%, an international Baccalaureate score of 26 or a
Polytechnic Diploma from a UK approved institution with a B/C grade average (or
GPA average of 3.0). Student applying with other entrance profiles will be
considered on a case by case basis by the University of Bradford.
Applications are welcome from mature students (those over 21 years of age on
entry) and candidates with non-standard qualifications, for example, HND, Scottish
Higher or Irish Leaving Certificates, International Baccalaureate and others. Those
who lack academic qualifications but who have significant relevant experience can
also be considered. On completion of a UCAS form you will be invited to the Faculty
of Management and Law for an Applicant Visit Day when you will have the
opportunity to meet staff, view the facilities and discuss “the Bradford experience”
with current students.
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Learning Resources
The JB Priestley Library on the city campus and our specialist libraries in the Faculty
of Health Studies and the Faculty of Management and Law provide a wide range of
printed and electronic resources to support your studies. We offer quiet study space
if you want to work on your own, and group study areas for the times when you need
to discuss work with fellow students. Subject librarians for each Faculty provide
training sessions and individual guidance in finding the information you need for your
assignments, and will help you organise your references properly.
Student PC clusters can be found in all our libraries and elsewhere on the campus.
Many of these are open 24/7. You can also use the University's wireless network to
access the internet from your own laptop. Most of our online journals are available
on the internet (both on and off campus), and you can also access your University
email account, personal information and programme-related materials this way.
Staff are on hand during the daytime to help you if you get stuck, and there is a 24/7
IT helpline available.
The School of Management has excellent new facilities on site at our Emm Lane
location. These include dedicated PC clusters, new social spaces and a food court, 3
lecture theatres and numerous teaching and meeting rooms. The library holds
management and law texts, as well as many relevant business, marketing and law
journals. Many of these are available on-line and there is dedicated library staff to
help you find what you need. There is an inter-library book service and many of the
core texts are also available at the city campus library.
IILM: The IILM Library and Information Centre (LIC) is well equipped to meet the
academic need of the students and faculty. The centre endeavours to support the
teaching, research and academics needs of the students and members of the
Institute via books, journals and other reading material. All students have access to
the online resources for the University, and the library hosts computer facilities and a
dedicated reading room.
Student Support and Guidance
Programme Team
Support for you personally and in your programme of study, will be provided both by
the University and the Programme Team. The Programme Leader is responsible for
all aspects of learning and teaching within the programme and available to provide
advice and guidance on programme issues. In addition, you will be allocated a
Personal Academic Tutor who is someone with whom you will be able to talk about
any academic or personal concerns. The School of Management will ensure that
there is someone available with whom you feel comfortable to help and support you.
You will be provided with a comprehensive series of handbooks that you can consult
on a range of learning issues and your programme tutors will be available to consult
on subject specific queries.
Students are partner institutions are given a student handbook with local adaptations
and the full range of module handbooks
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Students’ Union
We value the feedback provided by students and collaborate with the Students’
Union, through a system of student representatives and formal Staff/Student Liaison
Committees, so that any issues you wish to raise are addressed rapidly.
The Students’ Union provides professional academic representation and advice. The
Students’ Union and the University of Bradford work in partnership to provide
confidential counselling and welfare services where you can get help with any aspect
of your personal or academic life. Student Financial and Information Services
(based in the Hub) will provide you with information about a diverse range of issues
such as council tax, personal safety and tourist information. International students
can access a range of additional advice and support services through the Students’
Union.
All international students have access to the Students’ Union via email, web and can
arrange dialogue if required.
Employability and Career Development
The University is committed to helping students develop and enhance their
employability profile and capabilities through learning opportunities embedded within
the curriculum.
Furthermore, the University is committed to supporting students to develop their
commitment towards a career pathway(s) and to implementing a career plan.
Professional career guidance and development support is available from Career
Development Services throughout your time as a student and as a graduate. The
support available from Career Development Services includes a wide range of
information resources, one to one appointments, a weekly workshop programme, a
mentoring programme, graduate recruitment and careers fairs, plus information and
help to enable you to find part time work, summer work placements, graduate
internship programmes and graduate entry vacancies..
All students are encouraged to access Career Development Services at an early
stage during their studies and to use the extensive resources available on their web
site www.careers.brad.ac.uk.
Career Development Services annually undertakes a survey of all graduates to find
out their destination six months after graduation. The survey gathers data on the
employment and further study routes graduates have entered and a range of other
information including job roles, name and location of employers, salary details etc.
The survey findings for each programme of study are presented on the programme
information pages on the University website and via Career Development Services’
website www.careers.brad.ac.uk
The Faculty of Management and Law also has dedicated careers provision on the
Emm Lane campus, the team can be found in the Careers hub, YJ1.09 and detail of
the services on offer can be found at
http://www.bradford.ac.uk/management/careers/
The specific provision on this programme is that each year of the programme you
will be provided with opportunities to learn and develop employability skills, including,
professional communication, problem solving, team working and many more. The
curriculum will equip you both with the theories and concepts of business and
management and the personal skills to enter a career in business. Careers
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guidance and opportunities are highlighted in your first week with us, during the
induction process, and there are regular updates throughout each year. There are
many opportunities to attend careers workshops; these include developing your CV,
networking, using social media to get a job etc. There are regular ‘drop in’ sessions
for students to receive help with their CVs, workshops for those going out on
placement and one-to –one sessions can be booked with career coaches. Each
year the University organises at least 2 Career Fairs. Employers also offer ‘Drop in
and Meet’ sessions which have proved very popular with both students and
employers.
Several speed networking events have been held to facilitate introductions between
students and employers around internships, placements and graduate jobs.
Students are also invited to attend regular “Meet the Alumni” sessions as well as
Knowledge Transfer Network guest lectures, giving them the opportunity to network
and meet with former students and employers.
Academic Skills Advice Services
For undergraduate students who are looking to improve their marks during their time
at university, study skills and maths advice is available to all regardless of degree
discipline or level of study. Students can access a programme of interactive
workshops and clinics which is delivered throughout the year. This is in addition to
our extremely popular face-to-face guidance from our advisers, who also offer a wide
range of online and paper based materials for self-study.
The Effective Learning Service
The School of Management has its own provision to support your learning, based at
the School and offering free literature and workshop sessions. These cover topics
such as writing good assignments, preparing for examinations, referencing and other
academic skills. The Effective Learning Officer is also available for one-to-one
consultations.
Disability
Disabled students will find a supportive environment at Bradford where we are
committed to ensuring that all aspects of student life are accessible to everyone.
The Disability Service can help by providing support, advice and equipment to help
you get the most out of your time at Bradford. It is a place where you can discuss
any concerns you may have about adjustments that you may need, whether these
relate to study, personal care or other issues. For more information contact the
Disability Service by phoning: 01274 233739 or via email:
[email protected]
University policies and initiatives
Learning and Teaching
The University’s approach to learning, teaching and assessment is encapsulated by
an integrated set of themes and principles within our Curriculum Framework. All of
our degree programmes have been designed to provide you with an inclusive and
engaging learning environment which gives you the opportunity to thrive and develop
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in your area of study. Our research-informed programmes have a particular focus on
developing your employability. We also place a strong emphasis on collaborative,
real-world and enquiry-based learning, supported by appropriate learning
technologies. Our assessment is designed not just to measure your achievement,
but also to shape and guide your learning through preparing you for the increasing
level of challenge as you progress through your degree. Together, these lead to you
developing a distinctive set of graduate attributes which will prepare you for life
beyond university.
Ecoversity:
Ecoversity is a strategic project of the University which aims to embed the principles
of sustainable development into our decision-making, learning and teaching,
research activities campus operations and lives of our staff and students. We do not
claim to be a beacon for sustainable development but we aspire to become a leading
University in this area. The facilities we create for teaching and learning, including
teaching spaces, laboratories, IT labs and social spaces, will increasingly reflect our
commitments to sustainable development. Staff and student participation in this
initiative is crucial to its success and its inclusion in the programme specification is a
clear signal that it is at the forefront of our thinking in programme development,
delivery, monitoring and review. For more details see www.bradford.ac.uk/ecoversity
Further Information:
For further information, please check the University prospectus or contact
Admissions.
The Admissions Office
The University of Bradford
Richmond Road
Bradford, BD7 1DP
UK
+44 (0)1274 233054
http://www.brad.ac.uk/courses/
The Undergraduate Office
Faculty of Management and Law
The University of Bradford
Emm Lane
Bradford, BD9 4JL
UK
+44 (0)1274 234321
http://www.brad.ac.uk/management/pr
ogrammes/undergraduate/managemen
t/business-and-management-studies/
The contents of this programme specification may change, subject to the University's
regulations and programme approval, monitoring and review procedures.
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