Download marketing - Fayetteville State University

OFFICE OF CAREER SERVICES
MARKETING
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DESCRIPTION
Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services
to create exchanges that satisfy individual and organizational objectives. Marketing focuses on market segmentation, target market
selection, positioning, development/pricing of products, selection of distribution channels, and product promotion to consumers
and businesses. This leads to careers in sales, management of sales/marketing, marketing research, advertising, and retailing. The
AACSB accredited School of Business and Economics at Fayetteville State University offers a Bachelor of Arts in Business
Administration with a concentration in Marketing. A minor in Marketing is also offered. For more information contact the
Department of Finance, Economics, Entrepreneurship, and Marketing at 910-672-1617.
CAREER IDEAS
Advertising Account Executive
Advertising Copywriter/Manager
Advertising Space Salesperson
Advertising Directors
Assistant Buyer
Automotive Sales
Brand Manager
Buyer
Circulation Manager
Creative Directors
Customer Service Representative
Director of Marketing
Entrepreneur
Field Representative
Fund Raiser/Development
Hotel Resort Manager
Industrial Sales
International Marketing Manager
International Trade Specialist
Market Analyst
Market Research Analyst
Manufacturer’s Representative
New Product Development Manager
Package Designer
Pharmaceutical Sales Representative
Pricing Manager
Procurement Specialist
Product Manager
Promotion Manager
Public Relations Manager
Purchasing Agent
Resort Marketing Manager
Retail Sales/Manager
Sales Promotion/Marketing Manager
Sports/Special Events Executive
Sports Marketing
Store Manager
Government Agencies
Import/Export Companies
Industrial Distribution Companies
Industrial Marketing Companies
Insurance Companies
Investment Firms
Manufacturing Industries
Management-Consulting Firms
Market Research Firms
Newspaper/Magazine Companies
Nonprofit Organizations
Publishing Companies
Regional/Planning Councils
Research & Development Firms
Trade Associations
Utility
WORK SETTINGS
Advertising Dept/Agencies
Banks (Savings & Commercial)
Business Corporations
Chambers of Commerce
Civic and Taxpayers’ Associations
Consulting Firms
Consumer Organizations
Credit Unions
Department Stores
PROFESSIONAL ASSOCIATIONS
American Marketing Association • Marketing Research Association •The Ad Council •Advertising Age • American Advertising
Federation • Society for Marketing Professional Services • Professional Marketing Association • National Sports Marketing Network
JOB WEBSITES
•www.sempo.org •www.prosportsmarketing.net •www.mobilemarketingjoblist.com •www.marketingjobs.com • www.salesmarketing-jobs.com • www.black-collegian.com/issues/1998-12/marketing12.shtml • www.careers-in-marketing.com •
www.careers-in-business.com • www.womensportsjobs.com • www.nationjob.com/marketing • www.marketingcrossing.com
OFFICE OF CAREER SERVICES • SBE 230 • http://www.uncfsu.edu/CareerServ/ • 910 – 672 – 1205
The Office of Career Services does not endorse this information as a full example of career possibilities. Additional research will assist you in making your career decisions.