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Business and Computer Studies Department
SHSM
BMI3C
Marketing: Goods,
Services & Events
This course introduces the fundamental concepts of product marketing,
which includes the marketing of goods, services, and events. Students will
examine how trends, issues, global economic changes, and information
technology influence consumer buying habits. Students will engage in
marketing research, develop marketing strategies, and product a marketing plan for a product of their choice.
Topics:

Marketing fundamentals

Marketing Mix

Trends in Marketing

The Marketing Plan
SHSM:
Specialist High Skills Major - Finance
L’Amoreaux Collegiate Institute
For more information, see a Business Studies Teacher
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