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Sherri Freedman Chief Development Officer, The Princess Margaret Cancer Foundation Sherri Freedman is the Chief Development Officer at The Princess Margaret Cancer Foundation. Sherri launched her career at the United Way of Greater Toronto, spending 14 years in various fundraising and management roles, before joining The Mount Sinai Hospital Foundation and transitioning into the world of healthcare philanthropy. In 2005, Sherri joined The Princess Margaret Cancer Foundation where she is a member of the senior management team, overseeing Major and Estate Giving. Sherri played a lead role in the development and implementation of The Princess Margaret’s Billion Dollar Challenge (launched in 2012) and was part of the team that recently secured an historic $50 million gift. Sherri has an Honours BA from the University of Toronto and a Masters degree in English Literature from the University of British Columbia. Sherri believes that the key to successful fundraising – and true job satisfaction – is establishing and sustaining meaningful long‐term relationships!