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Curriculum Vitae
Of
JANKA TÁBORECKÁ – PETROVIČOVÁ
PERSONAL INFORMATION
Name and Surname
Office Telephone
E-mail
Address
Nationality
Date of birth
Janka Táborecká – Petrovičová, Ing. PhD.
+421/48/4462732
[email protected]
Faculty of Economics, Matej Bel University (MBU), Tajovského 10, 975 90,
Banská Bystrica, SLOVAKIA
Slovak
26, April, 1979
EDUCATIONAL BACKGROUND
Doctor of Philosophy in Economics
(Ph.D.)
Master (Ing.)
Bachelor (Bc.)
Faculty of Economics, Matej Bel University, scientific field 62 – 70 – 9 Business
Management and Economics, 2006 (Dissertation Topic: Exploitation of Social
Stratification Results of Slovak Population in Marketing Strategies of Businesses)
Faculty of Economics, Matej Bel University (Management and Marketing), 2002
Faculty of Economics, Matej Bel University (Business Management and Economics),
2000
TRAININGS
“Soft skills” Training and Project
Management
Training for First-time University
Teachers
13. – 16. 6. 2007 Modrová (organized by Slovak PhD. Students´Association)
11. – 12. 10. 2007 Vienna (organized by Slovak PhD. Students´Association and
University of Vienna)
WORK EXPERIENCE
Lecturer
Lecturer
Deputy Head of Department of
Corporate Economics and
Management
Senior Lecturer
Lecturer and Module Leader
Lecturer
Ph.D. student
MBA Sales Manager Akademie Bratislava (2010 - )
Bank Institute, Prague (2007-2008 )
Faculty of Economics, Matej Bel University, Tajovského 10, Banská Bystrica,
Department of Corporate Economics and Management (2006 - )
Faculty of Economics, Matej Bel University, Tajovského 10, Banská Bystrica,
Department of Corporate Economics and Management (2005 - )
Master of Business Administration studies Matej Bel University with cooperation of
Nottingham Trend University (2004 - )
European Academy, Banská Bystrica – Marketing in High Trade Schools (2004 – 2007)
Faculty of Economics, Matej Bel University, Tajovského 10, Banská Bystrica,
Department of Management and Marketing (2002 – 2005)
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COURSES TAUGHT
Marketing Strategies
Market Research
Bachelor Thesis Seminar
Case Studies in Marketing
Marketing Management
Marketing Communication
Direct Marketing
Sales Management
Principles of Marketing
International Management & Marketing
Dealing with Client
Marketing of Financial Institutions
Managing Strategic Marketing
Understanding Strategy
Consultancy Project
Academic Dissertation
Faculty of Economics, MBU – Lecturer (2009 - )
Faculty of Economics, MBU – Lecturer (2008- ), Guarentee (2008 - )
Faculty of Economics, MBU – Lecturer (2008 - )
Faculty of Economics, MBU – Lecturer (2008 - )
Faculty of Economics, MBU – Lecturer (2002 – 2007)
Faculty of Economics, MBU – Lecturer (2004 - ), Guarantee (2007 - )
Faculty of Economics, MBU – Lecturer (2005 - )
Faculty of Economics, MBU – Lecturer (2005 – 2007)
Faculty of Economics, MBU (2002 - ); Academy BB – Lecturer (2002 - 2005)
Faculty of Economics, MBU (2002 – 2004)
Bank Institute, Prague – Lecturer (2007 – 2008)
Bank Institute, Prague – Lecturer (2007 – 2008)
MBA study at MBU and NTU – Lecturer (2004 - ), Module Leader (2007 - )
MBA study at MBU and NTU – Consultant (2004 - )
MBA study at MBU and NTU – Consultant (2004 - )
MBA study at MBU and NTU – Consultant (2004 - )
FOREIGN ACADEMIC MOBILITY
Socrates Erasmus Mobility
Socrates Erasmus Mobility
Module Leader Mobility (MBA)
Socrates Erasmus Mobility
Socrates Erasmus Mobility
Socrates Erasmus Mobility
Hacettepe University, Ankara, Turkey – March 2007 (1 week)
CAG University, Mersin Turkey – March 2007 (1 week)
Nottingham Business School NTU, Nottingham, UK – March 2007 (1 week)
Corvinus University, Budapest, Hungary – February 2008 (1 week)
Hacettepe University, Ankara, Turkey – April 2009 (1 week)
Magna Graecia University, Catanzaro, Italy – April 2010 (1 week)
PARTICIPATION IN PROJECTS
„COBEREN: Consumer Behaviour Erasmus Network, reference number: 156089-LLP-1-2009-ES-ERASMUS-ENWA, project leader:
University of Leon, 2009 – 2012“; position in the project: coordinator for Slovakia
VEGA 1/0843/09, Holistic Approach in Relationship Marketing for Local Self-Governments in Slovakia Exploiting the Best Practices
From Business Environment, project leader: doc. Ing. Anna Vaňová, PhD., 2009-2011
FG 77 Level of Relationship Marketing with Particular Stakeholders in Small and Medium-Sized Enterprises in Slovakia, project
leader: Ing. Janka Petrovičová, PhD. , 3/2007 – 11/2008
FG 64 – Analysis of the Scope of Marketing Planning in Slovak Businesses, project leader: prof. Ing. Jaroslav Ďaďo, PhD; 03/2005 –
11/2006.
SOP ĽZ 2004/1-107 New Approaches to Development of High School and College Graduates, project leader: prof. Ing. Milota
Vetráková, PhD, 2004 – 2006.
ID02-07-0006, registration number 35986981 Increase of Innovation and Competition Potential of Small and Medium-Sized
Enterprises in Less-Developed Regions in Slovakia, , project leader: Ing. Vladimír Laššák; 2005.
Benchmarking of “Slovak Post-Office”, in cooperation with Žilina University and Slovak Company for Quality, project leader: Ing.
Vladimír Laššák; 2004.
KEGA 3/100 703, Service Quality Management, project leader: prof. RNDr. Ing. Alexander Mateides, CSc; 2003 – 2005.
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SELECTED PUBLICATIONS AND BOOKS
PETROVIČOVÁ, J. 2010 „Advertising Performance in Slovak Fast Moving Consumer Goods Enterprises“, In: Studia Universitatis
"Vasile Goldis" Arad, Seria Stiinte Economice, Seria Stiinte Economice, 19/2009 (časť 1), ISSN 1584-2339, s. 131-142
PETROVIČOVÁ, J. – ĎAĎO, J. 2009. Possibilities of Development the Market Positioning – Comparison of Chosen Retailers in
Slovakia, In: Volume from the VII International Scientific – Practical Conference „Marketing and logistics in the systém of management“,
No. 649, 1-348, Ukraine: Lvov, ISSN 0321-0499, s. 126-131
PETROVIČOVÁ, J. 2009. Social Marketing Orientation of Enterprises in Slovakia, In: Journal of Social Sciences, Turkey: CAG
ÜNIVERSITESI, Vol. 6, No. 2, December 2009, p. 12-25., ISSN 1304-8392
PETROVIČOVÁ, J. 2009. chapters 1.4; 2.3.1; 4.3.2 – co-author, In: Relationship Marketing in Micro and Small Enterprises and Local
Authorities – International Comparison, scientific publication, edited by Lukášová, R., Bajdak A., Katowice: Publisher of the Karol
Adamiecki University of Economics in Katowice 2009, ISBN 978-83-7246-443-9
PETROVIČOVÁ, J. 2009. Consumer Behaviour by the Purchase of Healthy Nutrition Products, In: Journal of Social Sciences, Turkey:
CAG ÜNIVERSITESI, Vol. 6, No. 1, June 2009, p. 49-61., ISSN 1304-8392
PETROVIČOVÁ, J. 2009. Evaluation of the Business Orientation in Slovak Companies, In: Studia Universitatis "Vasile Goldis" Arad,
Seria Stiinte Economice – No. 1/1/2009, ISSN: 1584-2339, pg. 98-108, dostupné online: on www.ceeol.com
PETROVIČOVÁ, J. – KAŠPAROVÁ, A. 2009. The Relationships of the Slovak and Czech Enterprises Towards Their Stakeholders (by
Semantic Selection Test), In: E+M Economics and Management, 2/2009, Liberec: Technická univerzita v Liberci, ISSN 1212-3609, p.
97-107
PETROVIČOVÁ, J. – VAŇOVÁ, A. 2009. Exploitation of Relationship Marketing Under Conditions of Local Self-Governments, In: Actual
Marketing Trends in Theory and Practice, scientific monographical proceedings, edited by Strišš, J. et. al. Žilina: EDIS – Vydavateľstvo
Žilinskej univerzity, 2009, ISBN 978-80-8070-964-8, p. 156-162
PETROVIČOVÁ, J. 2008. Marketing Performance of Distribution Channels - Case Study Konštrukta Industry, Ltd., In: Studia
Universitatis "Vasile Goldis" Arad, Seria Stiinte Economice, 18/2008, p. 170-178, ISSN 158-2339
ĎAĎO, J. – PETROVIČOVÁ, J. 2008. Problems of Marketing Management in Globalisation, In: Problems of Marketing Management in
Globalisation : Proceedings of the Papers from the 6th International Scientific Symposium, Ekonómia, Občianske združenie, Matej Bel
University, Faculty of Economics, Banská Bystrica, 2008, s. 28-35, ISBN 978-80-89382-00-2.
VAŇOVÁ, A. – PETROVIČOVÁ, J. 2008. Evaluation of Relationship Marketing Between Local Self-Government and Enterprises, In:
Firma a konkurenční prostředí 2008: Zborník z mezinárodnej vedeckej konferencie, sekcia 6: Marketing, obchod a cestovný ruch, Brno,
13.-14. marca 2008. ISBN 978-80-7392-020-3
PETROVIČOVÁ, J. 2007. Post-Campaign Assessment of the Advertising Effectiveness and Efficiency in Slovak Enterprises, In:
Vedecký a kultúrny časopis, ročník XI, č. 12, Arad – Békéscsaba – Banská Bystrica, 2007, s. 143-153, ISSN 1454-9921
PETROVIČOVÁ, J. 2007. Current Level of Marketing Planning in Small and Medium-Sized Enterprises in Chosen Branches of
Slovakia, In: Economics Theory and Practice II : Conference proceedings Acta Oeconomica, CD-ROM, 2007, 14 – 15th February,
Banská Bystrica: Faculty of Economics, Matej Bel University, 2007. ISBN 978-80-8883-407-4
ĎAĎO, J. – PETROVIČOVÁ, J. – KOSTKOVÁ, M. 2006. Marketing of Services, Miroslav Mračko, Bratislava, 2006, ISBN 80-8057-6629
PETROVIČOVÁ, J. 2006. The Influence of Marketing Communication on Consumer Behaviour of Social Classes in Slovakia, In:
Badania marketingowe w przestrzeni europejskiej, Prace naukowe, r. 1107, Wydawnictvo Akademii Ekonomicznej im. Oskara Langego
we Wroclawiu, Wroclaw, 2006, s. 267-277, PL ISSN 0324-8445
PETROVIČOVÁ, J. 2006. Theoretical Underpinnings of Relationship Marketing with Emphasis on Customer Relationship Management,
In: Proceedings of the International scientific conference Customer Relationship Management ´06, Pardubice, 2006, ISBN 80-7194909-4
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PETROVIČOVÁ, J. 2006. Exploration of Relations Between Social Class, Social Stratification and Consumer Behaviour, In:
Globalization Influences on Local Markets, Papers of the 5th International Scientific Symposium, Matej Bel University, Faculty of
Economics, Banská Bystrica, 2006, s. 266-270
PETROVIČOVÁ, J. 2006. Price – One of the Factors Influencing Consumer Behaviour of Social Classes in Slovakia, In: Proceedings of
the International Conference „New Trends in Marketing“, Technical University of Liberec, Faculty of Economics, Regional Club of Czeck
Marketing Association (CMA) Liberec, 2006, s. 78-83
PETROVIČOVÁ, J. 2006. Consumer Behaviour of Middle Social Class in Slovakia, In: zborník z medzinárodnej vedeckej konferencie
Marketing a obchod 2006, Zvolen, 14.-16.11.2006, ISBN 80-8093-009-0
PETROVIČOVÁ, J. 2006. Comparison of Consumer Behaviour of Social Classes in Slovakia by the Purchase of Occasional Goods, In:
zborník anotácií príspevkov z medzinárodnej vedeckej konferencie Marketing? Proč ne! Zkušenosti a trendy v marketingu 2006,
Ostrava, 25.9.2006, ISBN 80-248-1166-9
MEMBERSHIP
Czech Marketing Association
Slovak PhD Student´s Association
HOBBIES
Member of the board and manager of the University Folk Ensemble “MLADOSŤ” Banská Bystrica www.ufsmladost.sk
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