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Social Psychology
Unit 13
Attraction

1.
2.
Interpersonal Attraction
Proximity
Reward Values
1.
2.
3.
3.
4.
5.
Stimulation value
Utility value
Ego-Support
Physical Appearance
Approval
Similarity

People or things

Mere exposure
effect
Love Relationships

Hatfield

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
Passionate love
Companionate love
Sternberg

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Romantic love
Infatuation
Fatuous love
Empty love
Companionate love
Liking
Consummate love
Love Relationships

Clyde and Susan Hendrick

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Erotic
Ludic
Storgic
Pragmatic
Manic
Agapic
Social Perception

Implicit personality theory



Schema
Stereotypes
First Impression


Primacy effect
Recency effect
Social Perception

Attribution theory

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Situational attribution
Dispositional attribution
Fundamental Attribution Error
Actor-Observer Bias
Self-serving Bias
Self-Efficacy (Modesty) Bias
Blaming the Victim

Just world hypothesis
Attitude Formation

How do we develop attitudes?
1.
Conditioning
1.
2.
2.
3.
Classical
Operant
Cognitive Evaluation
Observational Learning
1.
2.
3.
Culture
Parents
Peers
Attitude Formation

Why do we change attitudes
1.
2.
3.
Compliance
Identification
Internalization
Cognitive Consistency
 Cognitive Dissonance


Leon Festinger
Persuasion
What makes persuasion effective?

1.
2.
The Source
The Message
1.
2.
3.
4.
Central Route
Peripheral Route
The Channel
The Audience
Strategies



Foot-in-the-door technique
Door-in-the-face technique
Conformity



Normative social influence
Informational social influence
Conformity increases when…





Insecure
3+
Unanimous
Impressed
Watching
Conformity

Solomon Asch

The experiment


Confederates
76%
Obedience

Stanley Milgram

The experiment




The learner
The teacher
75%
Hawthorne effect
Authority

Philip Zimbardo

The Stanford Prison experiment


Prisoners and guards
Only went 6 days,
scheduled 14
Social Influence

Social facilitation


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
Social impairment
Social loafing
Deindividuation
Groupthink
Group Polarization
Self-fulfilling prophecy
Types of Groups


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
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
Social Category
Social Aggregate
Primary group
Secondary Group
In group
Out group
Prejudice

Stereotype


Discrimination




Social Categorization
https://www.youtube.com/watch?v=MvnumV1izOE&featur
e=youtube_gdata_player
Ethnocentrism
Scapegoat theory
To eliminate

Muzafer Sherif
Helping Behavior


Altruism
Diffusion of Responsibility

aka. Bystander effect
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