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Social Psychology Unit 13 Attraction 1. 2. Interpersonal Attraction Proximity Reward Values 1. 2. 3. 3. 4. 5. Stimulation value Utility value Ego-Support Physical Appearance Approval Similarity People or things Mere exposure effect Love Relationships Hatfield Passionate love Companionate love Sternberg Romantic love Infatuation Fatuous love Empty love Companionate love Liking Consummate love Love Relationships Clyde and Susan Hendrick Erotic Ludic Storgic Pragmatic Manic Agapic Social Perception Implicit personality theory Schema Stereotypes First Impression Primacy effect Recency effect Social Perception Attribution theory Situational attribution Dispositional attribution Fundamental Attribution Error Actor-Observer Bias Self-serving Bias Self-Efficacy (Modesty) Bias Blaming the Victim Just world hypothesis Attitude Formation How do we develop attitudes? 1. Conditioning 1. 2. 2. 3. Classical Operant Cognitive Evaluation Observational Learning 1. 2. 3. Culture Parents Peers Attitude Formation Why do we change attitudes 1. 2. 3. Compliance Identification Internalization Cognitive Consistency Cognitive Dissonance Leon Festinger Persuasion What makes persuasion effective? 1. 2. The Source The Message 1. 2. 3. 4. Central Route Peripheral Route The Channel The Audience Strategies Foot-in-the-door technique Door-in-the-face technique Conformity Normative social influence Informational social influence Conformity increases when… Insecure 3+ Unanimous Impressed Watching Conformity Solomon Asch The experiment Confederates 76% Obedience Stanley Milgram The experiment The learner The teacher 75% Hawthorne effect Authority Philip Zimbardo The Stanford Prison experiment Prisoners and guards Only went 6 days, scheduled 14 Social Influence Social facilitation Social impairment Social loafing Deindividuation Groupthink Group Polarization Self-fulfilling prophecy Types of Groups Social Category Social Aggregate Primary group Secondary Group In group Out group Prejudice Stereotype Discrimination Social Categorization https://www.youtube.com/watch?v=MvnumV1izOE&featur e=youtube_gdata_player Ethnocentrism Scapegoat theory To eliminate Muzafer Sherif Helping Behavior Altruism Diffusion of Responsibility aka. Bystander effect