Download Travel Adventures' Tag Implementation Plan - Analytics Help

2/10/22, 5:31 PM
Travel Adventures' Tag Implementation Plan - Analytics Help
Travel Adventures' Tag Implementation Plan
Measurement Plan
Metrics / Dimensions
Tagging
Strategy
Data Layer Variable
Analytics
Data Received
Users + Sessions
Install GA “Page View” tag to fire
on every page.
--
Users and Sessions
metric
Traffic Sources
Install GA “Page View” tag to fire
on every page.
--
Traffic Source
dimension
Customer
Demographics
Install GA “Page View” tag to fire
on every page.
--
Demographics
dimension
Trip Category
When user clicks “Details”
button, use user-defined variable
to capture trip category name
and pass into Analytics Custom
Dimension.
{{tripCategory}}
Custom Dimension
(Trip Category)
Trip Location
When user clicks “Details”
button, use user-defined variable
to capture trip location name and
pass into Analytics Custom
Dimension.
{{tripLocation}}
Custom Dimension
(Trip Location)
Revenue
On “thank you” page, use
javascript to capture trip price
from URL and use user-defined
variable to push that price into
the Data Layer and pass into
Analytics Custom Metric to
calculate revenue.
{{tripValue}}
Custom Metric
(Total Revenue
Avg Revenue
On “thank you” page, use
javascript to capture trip price
from URL and use user-defined
variable to push price into the
Data Layer and pass into
Analytics Custom Metric. Divide
by number of users or sessions
to calculate revenue.
{{tripValue}}
Custom Metric
(Total revenue / Users
or Sessions)
{{ClickClasses}}
Event
(Trips Purchased /
Number of Users or
Sessions)
Booking Conversion
Rate
Use built-in variable to fire an
event every time the “Book Now”
button is clicked to capture trips
purchased. Divide number of
trips purchased by users or
sessions to obtain conversion
rate.
https://support.google.com/analytics/answer/6256912?hl=en
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