Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download DentaltownMediaKit 2019
Document related concepts
no text concepts found
Transcript
WITH DENTALTOWN, NO DENTIST WILL EVER HAVE TO PRACTICE SOLO AGAIN Media Kit 2019 YEARS Where the Dental Community Lives T H E D E N TA LTO W N C O M M U N I T Y 2019 Media Kit Dentaltown is a community—the largest dental community in the world, with more than 240,000 members who are vocal leaders and give our community weight in the dental profession. Dentaltown connects dentists in a profession that can be rather isolating. It’s about being part of something bigger, never practicing or learning alone. It’s an avenue for dentists to share problems and passions, to ask questions—and to question answers. Dentaltown’s member base is projected to exceed a quarter-million members in 2019. As Dentaltown approaches its 20th year, Farran Media can boast about the major milestones that have been achieved across all channels: print, digital, mobile, education, podcasts and live events. Dentaltown’s growth in user base, readership and member engagement is proof that a print and interactive publishing model not only works, but also makes a significant impact on the dental profession. And with tablet and smartphone apps, our growing membership can access Dentaltown anywhere in the world—from their operatories or offices, or while they’re on the go or on vacation. OUR PLATFORMS: • Magazine • Digital • Mobile • Apps • Video • Audio • Events • Education YEARS 2 T H E D E N TA LTO W N T E A M 2019 Media Kit YEARS 3 Real Dentistry for Real Dentists Farran Media engages an experienced team of wet-fingered dentists to review and select the content presented in Dentaltown magazine and on Dentaltown.com. Our dentists use real-world perspectives to engage dental professionals eager to share, learn and grow, both as practitioners and practice owners. DR. HOWARD FARRAN FOUNDER AND CEO Dr. Howard Farran has practiced and studied dentistry since 1987. After graduating from the school of dentistry at University of Missouri–Kansas City (which awarded him its Alumni of the Year award in 1997), he moved to Phoenix and opened his own dental practice. He has lectured in more than 40 countries about all aspects of dentistry, has written hundreds of dental articles and books, and has received the Arizona Department of Health Services Dental Public Health Award for his fluoridation efforts. DR. THOMAS GIACOBBI DR. TIMOTHY BURKE DR. HOWARD GOLDSTEIN DR. JASON LUCHTEFELD EDITORIAL DIRECTOR CLINICAL DIRECTOR Dr. Thomas Giacobbi is a full-time general dentist in Chandler, Arizona. Dr. Timothy Burke is a second-generation dentist practicing in Allentown, Pennsylvania. DIRECTOR OF CONTINUING EDUCATION LIVE EVENTS CE DIRECTOR Dr. Howard Goldstein opened his own practice in 1982. Dr. Jason Luchtefeld practices comprehensive family dentistry in Illinois. D E N TA LTO W N M AG A Z I N E 2019 Media Kit YEARS 4 EDITORIAL FOCUS AND CONTENT REGULAR COLUMNS • Howard Speaks • Professional Courtesy • Continuing Education Update • Dentally Incorrect RECURRING CONTENT • Office Visit • Show Your Work • Continuing Education NEWS IN BRIEF • Dentaltown Poll • Industry News • New Products • Message Boards BRANDED CONTENT • Industry Insights • Product Profile • You Should Know Dentaltown offers readers fresh perspectives and thought-provoking points of view, which keeps its audience of dental professionals informed and engaged. Each month, our clinical directors handpick the most current, relevant and educational message board threads for publication in Dentaltown magazine. These unique discussions constitute just a small segment of the magazine’s lineup, however; much of content published in each issue comes from our contributors—dental professionals and key opinion leaders who’ve written articles about topics in their respective areas of expertise. Readers find these editorial elements in Dentaltown. D E N TA LTO W N M AG A Z I N E 2019 Media Kit YEARS EDITORIAL CALENDAR BY TOPIC CLINICAL TECHNOLOGY FEB • MAY • JUL • NOV ENDODONTICS FEB • MAY • AUG • NOV FINANCE JAN • MAR • MAY • JUL • SEP • NOV GENERAL PRACTICE FEB • APR • JUN • SEP • OCT • DEC IMPLANTS FEB • APR • JUN • AUG • OCT • DEC LABS MAR • JUL • SEP • DEC MATERIALS FEB • MAY • AUG • OCT • NOV ORAL SURGERY JAN • APR • JUN • AUG • DEC CAD/CAM restorations; CBCT; intraoral scanners and X-ray sensors; loupes; printers. Root canals; diagnostics; endodontic post systems. Discount dental plans; practice valuations and sales; equipment valuations; investment and retirement. Treatment planning; professional development; ergonomics and equipment; communication and compliance. Case planning; surgical guides, placement and aesthetics; complications and repairs. Communication and file transfers; in-office technology; milling and 3D printing. Direct restoratives; crown and bridge work; etches and cements. Reconstructive surgeries; bone grafting; wisdom teeth. ORTHODONTICS & SLEEP DENTISTRY JAN • JUN • OCT Treatment options; appliances and expanders; airway and sleep apnea. PATHOLOGY & RADIOLOGY MAR • SEP • NOV PEDIATRIC DENTISTRY MAY • AUG • DEC PERIODONTICS JAN • MAR • APR • SEP Oral cancer and other pathologies; X-rays and equipment; diagnostics, biopsies and testing; oral/systemic health. Pulpotomies; restorations; parental communication. Gum disease and oral inflammation; root planing and surgery; grafts and implants. PRACTICE MANAGEMENT—HR/SPENDING FEB • APR • JUN • AUG • OCT • DEC Marketing and promotions; staff hiring and training; collections and accounts receivable. PRACTICE MANAGEMENT—SOFTWARE MAR • JUL • SEP • NOV Cloud-based systems; backup and disaster recovery; integrating technology and third-party applications. PROSTHODONTICS JAN • MAR • MAY • JUL • OCT Implant-based cases; digital dentures; case planning. Our articles are dedicated to every facet of dentistry and life as a dentist. Subjects include clinical and nonclinical, marketing and management, in the office and at home. We developed our 2019 editorial calendar so each issue covers a wide range of the most widely recognized dental specialties and interests. 5 D E N TA LTO W N M AG A Z I N E 2019 Media Kit YEARS 6 EDITORIAL CALENDAR BY MONTH ISSUE CLINICAL TOPICS JAN FEB MAR APR MAY JUN JUL AUG SEP • Oral Surgery NON-CLINICAL TOPICS • Orthodontics & Sleep Dentistry • Periodontics • Prosthodontics • Finance • Clinical Technology • Endodontics • General Practice • Implants • Materials • Practice Management—HR/Spending • Pathology & Radiology • Periodontics • Prosthodontics • General Practice • Implants • Oral Surgery • Clinical Technology • Endodontics • Materials • Pediatric Dentistry • Prosthodontics • General Practice • Implants • Oral Surgery • Orthodontics & Sleep Dentistry • Practice Management—HR/Spending • Clinical Technology • Labs • Prosthodontics • Finance • Practice Management—Software • Periodontics • Finance • Practice Management—Software SPECIAL FEATURES BONUS DISTRIBUTION Townie Meeting 2019 Preview Yankee Dental Meeting Office Visit Chicago Dental Society Midwinter Meeting Lab Work Showcase Townie Meeting: Scottsdale, AZ Office Visit Western Regional Dental (AzDA) “Do-Good” section CDA Presents: Anaheim 2019 • Practice Management—HR/Spending • Finance AD STUDY ISSUE • Endodontics • Implants • Materials • Oral Surgery • Pediatric Dentistry • General Practice • Labs • Pathology & Radiology • Periodontics Feb. 21–23 March 20–23 April 4–6 May 16–19 Our Readers’ “Wish Lists” Florida Dental Conference Townie Choice Awards Product Showcase Preview — Office Visit — Fall Product Showcase ADA FDI World Dental Congress 2019 June 27–29 • Practice Management—HR/Spending • Finance • Practice Management—Software ANNUAL NEW GRADS EDITION: • General Practice • Implants • Materials • Prosthodontics • Orthodontics & Sleep Dentistry • Practice Management—HR/Spending • Clinical Technology • Endodontics • Materials • Pathology & Radiology • Finance • Practice Management—Software • General Practice • Implants • Labs • Oral Surgery • Pediatric Dentistry • Practice Management—HR/Spending Sept. 5–7 This edition is distributed along with regular monthly issue at all dental trade shows. Special Circulation: Third- and fourth-year dental students and dentists with dental school graduation years: 2015-19. OCT NOV DEC Jan. 31–Feb. 2 Office Visit — Office Visit Greater New York Dental meeting Townie Choice Awards Results, Office Visit — Dec. 1–4 D E N TA LTO W N M AG A Z I N E R E A D E R S 2019 Media Kit Engagement Audience DENTALTOWN IS PROUD TO BE RANKED IN THE TOP TIER OF BEST-READ DENTAL MAGAZINES FOR THE SEVENTH YEAR IN A ROW, according to Kantar Media 2018 Dentistry Media Measurement Study. Here are some other qualitative and quantitative highlights from the 2018 study: Dentaltown magazine Distribution by Occupation* INFLUENCE 78% 70% 70% 26% agree or strongly agree Dentaltown “keeps me informed on the latest practices and procedures in my field.” General Dentist 83.7 Student/Resident 8.5 Ranked first vs. all measured titles in competitive set Specialist 4.1 Staff 1.9 Other 1.8 ACTION read cover-to-cover or read/look through entire issue Ranked second vs. all measured titles in competitive set agree or strongly agree that Dentaltown magazine is “useful in running my practice.” Ranked first vs. all measured titles in competitive set of general dentists purchased or ordered the product after seeing an ad. Ranked second against all measured titles in competitive set OCCUPATION UNIQUE TOTAL PERCENT QUALIFIED OF TOTAL PRINT DIGITAL General Dentist 112,810 83.7 105,661 18,879 Specialist 5,572 4.1 4,011 2,730 Student/Resident 11,466 8.5 10,356 2,096 SUBTOTAL 129,848 96.3 120,028 23,705 Dental Assistant Hygiene Student Front Office Hygienist Office Manager 396 91 209 1,203 538 0.3 0.1 0.2 0.9 0.4 - 396 91 209 1,203 538 SUBTOTAL 2,437 1.9 - 2,437 OTHER** 2,539 1.8 46 2,508 134,824 100 TOTAL 120,074 28,650 *Source: Chart is reconfigured based on June 2018 BPA report, Paragraph 3a ** Other includes: Anesthesiologist, Consultant, Dental Educator, Dental Lab Tech, Dental Lecturer, Other functions, Industry Kantar Media Research: 2018 Dentistry Readership Study. 7 PERCENT OF TOTAL OCCUPATION PASSIONATE READERS AUTHORITY YEARS PRINT AD OPPORTUNITIES print print ad specs print ad specs ad specs 2019 NET RATES ALL RATES NCLUDE 4-COLOR 1x 3x 6x Full Page $9,250 $8,850 $8,450 $8,050 Spread $15,000 $14,800 $14,600 2/3 page $7,700 $7,400 1/2 page $4,800 $4,600 1/3 page $3,300 $3,150 9xSPREAD 12x $2,400 $2,300 CONTACTS Your account manager, or sales director Mary Lou Bott [email protected] or 480-445-9711 CONTACTS You manage o sa es d the ec first o Ma y Lou Bomoo Terms:accoun Net 30 days. Invoices are rendered week of each advertise in the current issue or future issue until account is paid in ma y ou@ aIn the anmed o 480 445 9711 reserves to collection. event aofcom nonpayment, the publisher CONTACTS agency m Njointly 30 and/or separately liable for monies fi due w payable to the m FULL PAGE FULL PAGE You accoun manage sa es dclauses ec owillMa Lou Bo o agencies containing paymentodisclaimer notybe acknowle SPREAD will not be accepted, and the advertiser is liable for the cost of sched SPREAD ma y ou@ a anmed a com o m480 445 9711 m N 30 $7,650 m $14,400 $14,200 FULL PAGE FULL PAGE TIP-INm w SPREAD SPREAD m $7,100 $6,800 $6,500 $4,400 $4,200 $4,000 $3,000 Trim: 16” x 10.875” Bleed: 16.25” x 11.125” x 9.875” TLive m area: 16 x15” 10 875 B eed 16 25 x 11 125 PAGE x 9 875 LTHALF vema 16 ea x15 10 875 $2,850 restorative feature $2,200 $2,100 10> 11> Figs. 9 & 10: Placement of the filling with two increments. Figs. 11 & 12: The enamel tissue is etched with phosphoric acid for 30 seconds while the dentin tissue is etched for 15 seconds. Trim: 8” Trim: 8”x x10.875” 10.875” Bleed: 8.25” x 11.125” Bleed: 8.25” x 11.125” Live 7”7” x 9.875” TLive m area: 8 x 10 875 area: x 9.875” B eed 8 25 x 11 125 LT2/3 vemPAGE a8eax 10 7 x 9 875 875 cad/cam ethical dilemma message board feature B eedPAGE 8 25 x 11 125 2L2/3 3 PAGE ve a ea 7 x 9 875 as dramatic as an in-office plea for service, no-show rates and delinquent payments can be indicators of the level or hardship cases in your practice. How often do you get hardship calls? Do your best to gauge what your practice should expect and monitor it for peak and lag periods. 2. Can we afford to provide hardship care? Established practices might be able to do more than one that recently moved to a community with significant startup debt. Again, this is a personal choice, but make a clear yes or no decision whether you’ll accept hardship cases. 3. How much are we willing to provide? Identify the kinds of services you’ll provide and the maximum total dollar value of that care. Determine an annual, quarterly or monthly target and stick with it. This thread has already helped us a ton, we’re getting down to two-and-a-half hours and I think we can push down toward two hours with some simple changes. Thanks to everyone! Thanks Mike! I’ve been going through CadCamCan.com — what a great resource! I’ve learned a ton n MAR 17 2014 $2,000 12> same steps as the self-etch technique: The bonding agent was light-cured for 10 seconds and the filling was placed with two increments of Bulk Fill IVA (Figs. 9 & 10). The third bonding protocol that was used with Adhese Universal in this case was the total-etch technique. This method generates a strong bond between the enamel and dentin. The phosphoric acid was applied to the enamel tissue for 30 seconds and additionally on the dentin for 15 seconds (Figs. 11 & 12). Subsequently, the phosphoric acid was rinsed off with water and the tooth was dried with a weak stream of air. One of the useful features continued on page 96 Join the discussion online at: www.dentaltown.com Appointment Flow 2 3 PAGE 30% Page 1 20% Opposite TOC 1 10% Opposite TOC 2 10% Facing staff box/masthead 10% Facing monthly features 10% same steps assame the self-etch steps as technique: the self-etchThe technique: bondingThe agent bonding was light-cured agent wasfor light-cured for 10 seconds and 10 the seconds filling and wastheplaced fillingwith was two placed increments with twoofincrements Bulk Fill IVA of Bulk Fill IVA (Figs. 9 & 10). (Figs. 9 & 10). The third bonding The third protocol bonding thatprotocol was used that with wasAdhese used with Universal Adhese in Universal in this case was this the total-etch case was the technique. total-etchThis technique. methodThis generates method a strong generates bonda strong bond between the between enamel and the dentin. enamel The and dentin. phosphoric The acid phosphoric was applied acid to wasthe applied to the 95 ethical dilemma feature must know them regardless. The plans must be updated annually and must be site specific to your office. Many pre-written or Internet purchased plans do not include the site-specific information you need. Most dentists think that if they buy that $500 binder from their supplier and put it in the filing cabinet or on the shelf, they are now OSHA compliant. That couldn’t be further from the truth. Not only does each plan require loads of site-specific information, but the most important part of any OSHA plan is the training that you do annually with your entire staff, as well as training new team members within 14 days of hire. If you buy that pre-written binder, stick it on your shelf and call it a day, you are willfully ignoring the standards you know apply to you. No compliance officer is going to look favorably on that, nor should your staff. Take the time, do it right and make sure every member of your staff knows the systems that you have in place to protect them. Remember, it is the responsibility of the employer to be aware of the rules, regulations and OSHA standards that apply to them. There are standards that dentists are excluded from, such as record keeping on the OSHA 300 accident and injury log. As dental offices, you don’t have to maintain an OSHA 300 log. Dental offices are exempted by SIC code, which means by the nature of the business, you don’t have to keep that record. This does not mean you don’t have to notify OSHA of a reportable instance. OSHA states that they must be notified within eight hours of a workplace fatality or three-or-more-person injury. It doesn’t matter the reason for the fatality or injuries. If someone has a medical emergency (i.e., heart attack, stroke) and dies in the workplace, OSHA must be notified. If three or more people are injured during the same instance (i.e., stair case or roof collapse, car drives 1 3 PAGE All Ad Materials dentaltown.com « JANUARY 2015 37 preceding VERT CAL case presentation feature that an inlay would be the best treatment option, given the ability to control the emergence and design the most appropriate interproximal contact. To prepare for scanning, a lip retractor was placed and a small amount of retraction paste was dispensed in the gingival sulcus on the distal of #13. The retraction paste was then rinsed and the area was dried and lightly powdered with titanium dioxide (Fig. 3). The scanner was used to capture the digital impression, with the prep scan taking approximately one minute, the opposing scan captured in about 40 seconds, and the bite scan taking approximately 10 seconds (Fig. 4). Following capture of the scan, the file was imported into the IOS Technologies FastDesign CAD Station, and the software was used to design the inlay (Fig. 5). The data was then sent to the TS150 Mill and the inlay was milled from Lava Ultimate Restorative (Fig. 6). The material selected for this case enabled extra time savings due to the fact that it does not require firing. Once milling was completed, a dry fit was done to confirm the fit of the inlay and the interproximal contact between 13 and 14 (Fig. 7). After verifying this, the inlay was polcaseonpresentation ished and prepared for bonding. A selective etch was done the enamel surfaces of the feature prep, and Scotchbond Universal Adhesive and RelyX Ultimate Adhesive Resin Cement were then used for final seating (Fig. 8). that an inlay would be the best treatment option, given the ability to control the emerThe entire case was completed in approximately one hour, and the patient was very gence and design the most appropriate interproximal contact. satisfied with the final result, as well as the fact that the procedure was completed in one To prepare for scanning, a lip retractor was placed and a small amount of retraction office visit. paste was dispensed in the gingival sulcus on the distal of #13. The retraction paste was then rinsed and the area was dried and lightly powdered with titanium dioxide (Fig. Conclusion 3). TheThe scanner was shown used tohere capture theone digital impression, with thethat prepis scan workflow is only example of the efficiency madetaking possible approximately minute, thescanner. opposingInscan about 40Trusted seconds,Connection and the bite to with an openone architecture thiscaptured case, theinscanner’s scan 10 seconds 4). a very seamless restorative process. Wheththetaking designapproximately and milling system helped(Fig. create captureworkflows of the scan, theTrusted file was Connections imported intoorthe IOS Technologies erFollowing we are utilizing with simply sending STL Fastfiles to Design CAD and thethe software wasofused to design theis inlay (Fig. 5). The data the lab or a Station, manufacturer, flexibility an open system something that is invaluwasable then the TS150 the inlay was milled from Lava Ultimate Restorative to sent our to practice. We Mill look and forward to the continued expansion of workflows for our (Fig. 6). The material selected for this case enabled extra time savings due to the fact that n system and the added efficiency it will bring to everyday dental procedures. it does not require firing. Once milling was completed, a dry fit was done to confirm the fit of the inlay and the Arebetween you an efficiency you’re not,this, visitthe inlay was polinterproximal contact 13 and 14master? (Fig. 7).Even Afterif verifying and letonusthe know. ished and prepared forDentaltown.com/magazine.aspx bonding. A selective etch was done enamel surfaces of the prep, and Scotchbond Universal Adhesive and RelyX Ultimate Adhesive Resin Cement were then used for final seating (Fig. 8). The entire case was completed in approximately one hour, and the patient was very Author’s Bio satisfied with the final result, as well as the fact that the procedure was completed in one office visit. S ze 3 38 x 9 875 (ex: May 10 for June issue). feature Ca d B ee The It’s not just dentistry views Have alternatives HaveRegardless alternatives ready of one’s ready L ve Ca d The of the Affordable Care Act (ACA), coverage for the underWhether you Whether decide to youaccept decide some to changes accept level ofsome level of served will drive seaif change of treatment poshardship caseshardship or not, or cases if you’ve or not,areached or you’ve a monthly reached a monthly sibilities, especially for ACA’s impact maximum, identify maximum, alternatives identify you alternatives can children. provide you to can provide to varies from state to state, but if you operate in a inquiring patients. inquiring patients. state efforts to include dental as part Is your practice Is making your located practice within located a reasonable within a care reasonable of ACA, familiar with local information distance of adistance dental school of become a dental or Federally school or Qualified Federally Qualified that you can provide. Health CenterHealth (FQHC) Center or other (FQHC) nonprofit or other clinic? nonprofit Do clinic? Do Also,of from families you know of you colleagues know inwecolleagues theknow community in theexperience who community take that who take hardship on hardship cases? onfacing hardship cases? with unemployment, home loss, abuse social are Compile asubstance list Compile of local a dental list or of any local and other other dental comand challenge other community resources munity thatresources you can that provide you to caninquiring provide tocontinued inquiring on page 38 patients. Network patients. withNetwork nonprofits withinnonprofits your commuin your community that offernity anythat number offer of anysocial number services of social because services because it’s not just dentistry. it’s not just dentistry. 37 dentaltown.com « JANUARY 2015 continued on page 38 continued on page 38 95 SSize: ze 77”x 6x 56.5” ¼ PAGE S ze 7 x 6 5 ¼ PAGE An infra-orbital nerve block requires 1-3ml of the chosen anesthetic agent. Lidocaine (xylocaine) is the most commonly used agent. The onset of action for lidocaine is approximately four to six minutes. The duration of effect is approximately 75 minutes, which is sufficient enough to complete the implant surgery without needing to give anesthesia again. Technique • During the extra-oral technique, the needle is in very close proximity to the facial artery. Because of this proximity, avoid adding vasoconstrictors to the anesthetic agent. • Use the landmarks to locate the infra-orbital foramen. • Prepare the skin overlying the infra-orbital foramen with povidone iodine (betadine) and sterile gauze. • Using sterile technique, insert the needle through the skin, the subcutaneous tissue, and the muscle. • Aspirate to ensure the needle is not within a vessel. An infra-orbital nerve block requires 1-3ml of to thethe chosen The facial artery and vein are very close needle anestheticinagent. Lidocaine (xylocaine) is the most commonly this position. used agent. The the onsetanesthetic of action for lidocaine approximately • Inject solution. Theis infiltrated tissue four to sixappears minutes. The duration of effect is approximately 75 swollen. minutes, which ismassage sufficient complete the implant • Firmly thisenough area forto10-15 seconds. surgery without needing to give anesthesia again. Author’s Bio Dr. Shady A. M. Negm is an Egyptian dentist and demonstrator at oral medicine and periodontology department at faculty of dentistry at Pharos University. He has experience spanning many implant years from the dental lab to the dental chair. His passion is to put people at ease, provide the best care, andfeature have patients leave with a smile. Education is an ongoing commitment. He believes strongly that continuing his professional knowledge allows him to exchange ideas and discuss new treatment methods with colleagues, which ultimately benefits not only him, but his patients as well. He is a fellow of the International Congress of Oral Implantologists, as well as Alexandria Oral Implantology Association. He is a diplomate of Clinical Implant from Seville University, Spain, and of Infection Control, Oxford College, UK. Dr. Nick Marongiu graduated from the University of California, San Diego, with a Bachelor of Science in Animal Physiology and Neuroscience. He earned his Doctorate from Loma Linda University School of Dentistry where he served as President of the Dental Student Association and Chair of the California Dental Association Student Delegation. He graduated with Honors in Implant Dentistry and was recipient of several awards, most notably, Clinical Excellence Award, Student Excellence Award, Prosthodontic Scholar Award, and Excellence in Cosmetic Dentistry Award. dentaltown.com « JANUARY 2015 65 Size: 3.38” x 4.875” He currently practices full-time and is a co-owner and director at the Scripps Center for Dental Care. He serves on the board of directors of the AACD, is on the medical staff of the Scripps Memorial Hospital, and is also an adjunct faculty at the University of California, San Diego, School of Medicine. 85 feature VERT CAL S ze 2 2 x 9 875 that an inlay would be the best treatment option, given the ability to control the emergence and design the most appropriate interproximal contact. To prepare for scanning, a lip retractor was placed and a small amount of retraction paste was dispensed in the gingival sulcus on the distal of #13. The retraction paste was then rinsed and the area was dried and lightly powdered with titanium dioxide (Fig. 3). The scanner was used to capture the digital impression, with the prep scan taking approximately one minute, the opposing scan captured in about 40 seconds, and the bite scan taking approximately 10 seconds (Fig. 4). Following capture of the scan, the file was imported into the IOS Technologies FastDesign CAD Station, and the software was used to design the inlay (Fig. 5). The data was then sent to the TS150 Mill and the inlay was milled from Lava Ultimate Restorative (Fig. 6). The material selected for this case enabled extra time savings due to the fact that it does not require firing. Once milling was completed, a dry fit was done to confirm the fit of the inlay and the interproximal contact between 13 and 14 (Fig. 7). After verifying this, the inlay was polcase case ished and prepared for bonding. A selective etchpresentation was done on presentation the enamel surfaces of the feature feature prep, and Scotchbond Universal Adhesive and RelyX Ultimate Adhesive Resin Cement were then used for final seating (Fig. 8). that an inlay that would an be inlay the would best treatment be thecompleted best option, treatment given option, the ability given to the control ability thetoemercontrol thewas emerThe entire case was in approximately one hour, and the patient very gence and design gence theand most design appropriate most interproximal appropriate interproximal contact. satisfied with thethe final result, as well as the fact thatcontact. the procedure was completed in one To prepare office forToscanning, prepare a lip scanning, retractorawas lip retractor placed and wasa small placedamount and a small of retraction amount of retraction visit. for paste was dispensed paste was in the dispensed gingivalinsulcus the gingival on the sulcus distal of on#13. the distal The retraction of #13. The paste retraction was paste was then rinsed and then the rinsed area and was the dried area andwas lightly driedpowdered and lightly with powdered titaniumwith dioxide titanium (Fig. dioxide (Fig. Conclusion 3). The scanner 3). The was used scanner to capture wasshown used theto digital capture impression, the with impression, with scanthe taking prep scan taking The workflow here is only onedigital example ofthe theprep efficiency that is made possible approximatelyapproximately one the one opposing minute, the scan opposing captured in about captured in aboutand 40Trusted the seconds, biteConnection and the biteto withminute, an open architecture scanner. In scan this case,40 theseconds, scanner’s scan taking approximately scan 10 milling seconds system (Fig. 10 seconds 4).helped(Fig. 4).a very seamless restorative process. Wheththe taking design approximately and create Following capture thecapture scan,workflows the of file the was scan, imported theTrusted file was into imported the IOS Technologies intoorthe IOS sending Technologies Fast- STL files Fast-to er Following we areofutilizing with Connections simply Design CADDesign Station, anda manufacturer, the Station, software and was the used to design wasofused to inlay design (Fig.the 5).something inlay The (Fig. data 5). data the labCAD or thesoftware flexibility anthe open system is thatThe is invaluwas then sent was toable the then TS150 sentpractice. Mill to theand TS150 the look inlay Mill forward and was the milled inlay from was Lava milled Ultimate from Lava Restorative Ultimate Restorative to our We to the continued expansion of workflows for our (Fig. 6). The material (Fig. 6). The selected material for this selected case enabled for this extra case enabled time savings extra due time to savings the fact due that to the fact that system and the added efficiency it will bring to everyday dental procedures. n it does not require it doesfiring. not require firing. Once milling Once was completed, milling wasa dry completed, fit was done a drytofitconfirm was done thetofitconfirm of the inlay the fitand of the inlay and the Areand you14an(Fig. efficiency if you’re not,this, visit interproximalinterproximal contact between contact 13 between 137). andAfter 14master? (Fig. verifying 7).Even After this, verifying the inlay was the pol-inlay was polDentaltown.com/magazine.aspx and leton us know. ished and prepared ished and for bonding. prepared A for selective bonding. etch A selective was doneetch on the wasenamel done surfaces the enamel of thesurfaces of the prep, and Scotchbond prep, andUniversal Scotchbond Adhesive Universal andAdhesive RelyX Ultimate and RelyX Adhesive Ultimate Resin Adhesive CementResin Cement were then used were for then final used seating for(Fig. final 8). seating (Fig. 8). The entire case The was entire completed case was in completed approximately in Author’s approximately one hour, Bio andone thehour, patient andwas thevery patient was very satisfied with satisfied the finalwith result, theasfinal wellresult, as the as fact well that asthe theprocedure fact that the wasprocedure completedwas in completed one in one office visit. office visit. Space reservations are due the 1st of the PAGE monthnes before scheduled publication. 1 131/3 PAGE 3 PAGE Dead Onlineese purchase Space va onsavailable: a e due he 1s o he Visit dentaltown.com/classifiedads mon h be o e schedu ed pub ca on Dr. Nick Marongiu graduated from the University of California, San Diego, with a Bachelor of Science in Animal Physiology and Neuroscience. He earned his Doctorate from Loma Linda University School of ConclusionConclusion Dentistry where he served as President of the Dental Student Association and Chair of the California The workflow The shown workflow here isStudent shown only one here example is only one the example efficiency the thatefficiency isin made that is made Dental Association Delegation. Heof graduated withofHonors Implantpossible Dentistry and possible was recipiwith an openwith architecture anseveral open awards, scanner. architecture In notably, this scanner. case, In thethis scanner’s case, Award, the Trusted scanner’s Connection Trusted Award, to Connection to ent of most Clinical Excellence Student Excellence Prosthodontic Scholarsystem Award, and Excellence Dentistry Award. the design and the milling design and milling helped system create in helped a Cosmetic very seamless create a very restorative seamless process. restorative Whethprocess. Wheth- er we are utilizing er we workflows are utilizing with workflows Trusted with Connections Trusted Connections or simply sending or simply STL sending files to STL files to Following graduation, he completed a general practice residency at the West Los Angeles Wadsworth the lab or a manufacturer, the lab or Association a manufacturer, the flexibility ofand an flexibility opengraduate system of antraining is open something system is that something isofinvaluthat Los is invaluVeterans Hospitalthe post at University California, Angeles, able to our practice. able to our We practice. look forward We look to theforward continued to the expansion continued of expansion workflows of forworkflows our for our School of Dentistry. system and the system addedand efficiency the added it will efficiency bring to it everyday will bringdental to everyday procedures. dentalnprocedures. n Dead nes On ne pu chase ava ab e Space ese va ons a e due he 1s o he HORIZONTAL VERTICAL V s den a own com c ass fiedads mon h be o e schedu ed pub ca on Size: 7” x 3.625” Size: 2.2” x 9.875” On ne pu chase ava ab e HORIZONTAL HORIZONTAL VERTICAL VERTICAL V s den a own com c ass fiedads 3.625” 2.2”x x9.875” 9.875” Size: Size:7”7”x x3.625” Size: Size:2.2” dentaltown.com « JANUARY 2015 He currently practices full-time and is a co-owner and director at the Scripps Center for Dental Care. He serves on the board of directors of the AACD, is on the medical staff of the Scripps Memorial Hospital, andAre is also the University of California, San Diego, you an anadjunct efficiency Are faculty you master? anat efficiency Even master? if you’re Even not, visit if you’re not,School visit of Medicine. Dentaltown.com/magazine.aspx Dentaltown.com/magazine.aspx and let us know. and let us know. 34 dentaltown.com « JANUARY 2015 Following graduation, Following he completed graduation,ahe general completed practice a general residency practice at theresidency West LosatAngeles the West Wadsworth Los Angeles Wadsworth Veterans Association Veterans Hospital Association and post Hospital graduate and post training graduate at University trainingofatCalifornia, UniversityLos of California, Angeles, Los Angeles, School of Dentistry. School of Dentistry. He currently practices He currently full-time practices and is full-time a co-owner andand is adirector co-owner at the andScripps directorCenter at thefor Scripps Dental Center Care.for He Dental Care. He serves on the board serves of on directors the board of the of directors AACD, is on of the AACD, medical is staff on theofmedical the Scripps staffMemorial of the Scripps Hospital, Memorial Hospital, and is also an adjunct and is also faculty an adjunct at the University faculty atofthe California, University San of Diego, California, School SanofDiego, Medicine. School of Medicine. 65 Size: 3.38” x 4.875” S ze 3 38 x 4 875 Size: 3.38” x 4.875” 34 dentaltown.com dentaltown.com « JANUARY 2015 « JANUARY 2015 HOR HOR ZONTAL ZONTAL HOR ZONTAL 7 7x 3x 625 S ze SS ze ze 3 625 7” x 3 625” < < < 85 Author’s Bio Author’s Bio Dr. Nick Marongiu Dr. graduated Nick Marongiu fromgraduated the University fromoftheCalifornia, UniversitySan of Diego, California, withSan a Bachelor Diego, with of Science a Bachelor of Science in Animal Physiology in Animal and Physiology Neuroscience. andHe Neuroscience. earned his Doctorate He earnedfrom his Doctorate Loma Lindafrom University Loma Linda School University of School of Dentistry whereDentistry he servedwhere as President he served of as thePresident Dental Student of the Dental Association Student andAssociation Chair of theand California Chair of the California Dental Association Dental Student Association Delegation. Student He graduated Delegation.with He graduated Honors in Implant with Honors Dentistry in Implant and was Dentistry recipi- and was recipient of several awards, ent of several most notably, awards,Clinical most notably, Excellence Clinical Award, Excellence Student Award, Excellence Student Award, Excellence ProsthodonAward, Prosthodontic Scholar Award, tic and Scholar Excellence Award, in and Cosmetic Excellence Dentistry in Cosmetic Award.Dentistry Award. continued on page 36 continued on page 36 dentaltown.com « JANUARY 2015 37 case presentation Please remember, you will never know that an inspection is must know them regardless. The plans must be updated annually coming. They are, by nature, meant to be surprise visits. There and must be site specific to your office. Many pre-written or Interare very few and extreme circumstances in which an employer will net purchased plans do not include the site-specific information you be made aware that an inspector is coming. If you were previously need. Most dentists think that if they buy that $500 binder from inspected and given 60 days to abate any violations, you can be their supplier and put it in the filing cabinet or on the shelf, they sure that shortly thereafter, an inspector will be walking in the are now OSHA compliant. That couldn’t be further from the truth. door for a follow up visit. OSHA states that it is the responsibility Not only does each plan require loads of site-specific information, of the employer to know the rules and requirements that OSHA but the most important part of any OSHA plan is the training that places on them. “I don’t know” is never an acceptable answer or you do annually with your entire staff, as well as training new team reason for a violation. It is federal law that if you employ one or members within 14 days of hire. If you buy that pre-written binder, stick it on your shelf and call it a day, you are willfully ignoring the more people, you must be familiar with these requirements. So what exactly will OSHA be looking for? Well, the OSHA standards you know apply to you. No compliance officer is going to 1910 Standard is a huge thick book about 877 pages long. The look favorably on that, nor should your staff. Take the time, do it Standard can also be found on www.osha.gov in a much more right and make sure every member of your staff knows the systems convenient manner. There are a few standards that are cited more that you have in place to protect them. dilemma ethical dilemma Remember, it is theethical responsibility of the employer to be aware often in dental offices than any others. Please be aware, this is not feature feature an all‐inclusive list, but is the top six violations found in dental of the rules, regulations and OSHA standards that apply to them. There are standards that dentists are excluded from, such as record offices all over the Unites States by compliance officers. Please remember, Pleaseyou remember, will never youknow will that neveranknow inspection that anis inspection is them must know mustregardless. know themThe regardless. plans must Thebeplans updated mustannually be updated annually According to the OSHA Standards, if you have 10 employees keeping on the OSHA 300 accident and injury log. As dental coming. They coming. are, byThey nature, are,meant by nature, to be meant surprisetovisits. be surprise There visits. and There must be site and specific must betosite your specific office.toMany your office. pre-written Manyorpre-written Interor Interor more, all of your plans have to be in writing. If you have less offices, you don’t have to maintain an OSHA 300 log. Dental net purchased plans purchased do not include plans dothe notsite-specific include theinformation site-specificyou information you are very few and are very extreme few circumstances and extreme circumstances in which an employer in which will an employer will net than 10 employees you may communicate them verbally. However, offices are exempted by SIC code, which means by the nature of need. Most dentists need. Most thinkdentists that if think they buy thatthat if they $500 buy binder that $500 from binder from be made aware be that made anaware inspector that is ancoming. inspector If isyou coming. were previously If you were previously I always recommend that you write all of your plans. It aids in the the business, you don’t have to keep that record. This does not their and supplier put it in and the put filingit cabinet in the filing or oncabinet the shelf, or on theythe shelf, they inspected andinspected given 60and daysgiven to abate 60 days any to violations, abate anyyou violations, can be you cansupplier be their training process and in proving that you do have the plans and have mean you don’t have to notify OSHA of a reportable instance. are now OSHA arecompliant. now OSHA That compliant. couldn’tThat be further couldn’t from be the further truth. from the truth. sure that shortly sure thereafter, that shortlyanthereafter, inspector an willinspector be walking will in bethe walking in the communicated them effectively to your staff. The HAZCOM plan OSHA states that they must be notified within eight hours of a Not only doesNot each only plan does require each loads plan require of site-specific loads ofinformation, site-specific information, door for a follow doorup forvisit. a follow OSHA up visit. statesOSHA that it is states the responsibility that it is the responsibility is the only exception. HAZCOM plans must be written regardless workplace fatality or three-or-more-person injury. It doesn’t matbutOSHA the most but important the most part important of any OSHA part ofplan any isOSHA the training plan isthat the training that of the employer of the to know employer the to rules know andthe requirements rules and requirements that OSHA that ter the reason for the fatality or injuries. If someone has a medical of the number of employees you have. you do annually do annually your entire withstaff, yourasentire well as staff, training as well new as training team new team places on them. places “I don’t on them. know” “I don’t is never know” an acceptable is never ananswer acceptable or answer or youwith Understanding what needs to be in each plan and keeping them emergency (i.e., heart attack, stroke) and dies in the workplace, members members 14 days within of hire. 14 Ifdays youofbuy hire. that If you pre-written buy thatbinder, pre-written binder, reason for a violation. reason forIta isviolation. federal law It isthat federal if you lawemploy that if one you or employ one orwithin updated are the most difficult parts of the entire process. Many OSHA must be notified. If three or more people are injured stick it on your stick shelf it on andyour callshelf it a day, andyou callare it awillfully day, you ignoring are willfully the ignoring the more people, more you must people, be familiar you mustwith be familiar these requirements. with these requirements. things are common sense. Others are a bit more targeted, but you during the same instance (i.e., stair case or roof collapse, car drives standards know apply youtoknow you. apply No compliance to you. Noofficer compliance is going officer to is going to So what exactly So what will OSHA exactly be willlooking OSHAfor? be Well, looking thefor? OSHA Well, the OSHA youstandards look favorably on favorably that, nor should on that,your nor staff. should Take yourthe staff. time, Take do the it time, do it 1910 Standard 1910 is aStandard huge thick is abook hugeabout thick 877 bookpages aboutlong. 877 The pages long. The look rightmore and make right sure and every make member sure every of your member staff knows of yourthe staff systems knows the systems Standard canStandard also be found can also on be www.osha.gov found on www.osha.gov in a much more in a much that you in place you have to protect in place them. to protect them. convenient manner. convenient There manner. are a few There standards are a few that standards are citedthat moreare cited morehavethat itRemember, is the responsibility it is the responsibility of the employer of the to be employer aware to be aware often in dental often offices in dental than any offices others. thanPlease any others. be aware, Please thisbeisaware, not this Remember, is not rules, regulations of the rules,and regulations OSHA standards and OSHA that standards apply to that them. apply to them. an all‐inclusive an list, all‐inclusive but is the list,topbutsixisviolations the top six found violations in dental found of inthe dental There are that standards dentists are thatexcluded dentists from, are excluded such asfrom, recordsuch as record offices all overoffices the Unites all over States the Unites by compliance States byofficers. compliance officers. There are standards According toAccording the OSHAtoStandards, the OSHAif Standards, you have 10 if employees you have 10 employees keeping on the keeping OSHA on 300 the OSHA accident300 andaccident injury log. andAs injury dental log. As dental or more, all of or your more,plans all ofhave yourtoplans be inhave writing. to beIfinyou writing. have less If youoffices, have less you don’t offices, have youtodon’t maintain have to an maintain OSHA 300 an OSHA log. Dental 300 log. Dental than 10 employees than 10 you employees may communicate you may communicate them verbally.them However, verbally. offices However, are exempted offices are byexempted SIC code,by which SIC code, meanswhich by themeans naturebyofthe nature of I always recommend I always that recommend you writethat all you of your write plans. all ofItyour aids plans. in the It aids the the the in business, youbusiness, don’t have youtodon’t keephave that to record. keep This that record. does not This does not training process training and inprocess proving and that in you proving do have thatthe youplans do have andthe have plansmean and have you don’t mean have youtodon’t notify have OSHA to notify of a reportable OSHA of ainstance. reportable instance. communicated communicated them effectively them to effectively your staff. to The your HAZCOM staff. Theplan HAZCOM plan OSHA statesOSHA that they states must thatbethey notified mustwithin be notified eight within hours of eight a hours of a is the only exception. is the only HAZCOM exception.plans HAZCOM must beplans written must regardless be written workplace regardless fatality workplace or three-or-more-person fatality or three-or-more-person injury. It doesn’t injury. matIt doesn’t matter the reasonter forthe thereason fatality fororthe injuries. fatalityIfor someone injuries.has If someone a medicalhas a medical of the numberofofthe employees number of you employees have. you have. emergency emergency heart attack, (i.e., heart stroke) attack, and dies stroke) in the andworkplace, dies in the workplace, Understanding Understanding what needs towhat be inneeds each plan to beand in each keeping planthem and keeping them (i.e., OSHA mustOSHA be notified. must be If three notified. or more If three people or more are injured people are injured updated are the updated most are difficult the most partsdifficult of the entire parts of process. the entire Many process. Many the same during instance the same (i.e.,instance stair case(i.e., or roof staircollapse, case or roof car drives collapse, car drives things are common things are sense. common Otherssense. are a Others bit moreare targeted, a bit more but targeted, you during but you continued on page 36 85 37 dentaltown.com dentaltown.com « JANUARY 2015 « JANUARY 2015 feature feature Interested in finding out more? Visit Dentaltown.com/magazine.aspx and ask away. anesthesia with a smaller amount of medication than is required for local infiltration. In addition, unlike local tissue infiltration, blocks can provide anesthesia without causing tissue distortion. A Successful infra-orbital nerve block provides anesthesia for the area between the lower eyelid and the upper lip including the anterior part of the alveolar ridge at the side of innervation. n dentaltown.com « JANUARY 2015 dentaltown.com « JANUARY 2015 95 ethical dilemma implant References 1. Gray H, Lewis WH. The trigeminal nerve. Gray’s Anatomy of the Human Body. Bartleby.com. Accessed May 16, 2008. 2. Amsterdam JT, Kilgore KP. Regional anesthesia of the head and neck. In: Roberts JR, Hedges JR, eds. Clinical Procedures in Emergency Medicine. 4th ed. Philadelphia, Pa: WB Saunders Company; 2004:552-66. 3. Crystal CS, Blankenship RB. Local anesthetics and peripheral nerve blocks in the emergency department. Emerg Med Clin North Am. May 2005;23(2):477-502. 4. Trott AT. Wounds and Lacerations: Emergency Care and Closure. 2nd ed. St. Louis, Mo: Mosby; 1997. • During the extra-oral technique, the reaction, needle is infection, in very bleeding, hematoma formation, allergic close proximity to into the an facial artery. Because unintentional injection artery or vein, failureoftothis anesproximity, avoid adding vasoconstrictors to the anesthetize, nerve damage and swelling of the eyelid. thetic agent. • Use the landmarks to locate the infra-orbital foramen. Case presentation • Two Prepare the skin overlying infra-orbital foramen Egyptian female patientsthecame to my clinic seeking with to povidone iodine (betadine) and gauze. implants restore the missing teeth in thesterile anterior segments Using sterile ridges. technique, insert the needle theinof• their alveolar I decided to use the through extra-oral skin, the subcutaneous tissue, the muscle. fra-orbital nerve block rather thanand infiltration intra-orally. • Aspirate needle is not within vessel. The techniquetoisensure painlesstheand less traumatic. The aanesthesia The facial artery vein are very to the needleany was very effective andand I completed the close surgery without in thisFigures position. problems. 2-6 illustrate the technique. • Inject the anesthetic solution. The infiltrated tissue appears swollen. Conclusion • The Firmly massageinfra-orbital this area for nerve 10- block often achieves extra-oral He currently practices full-time and is a co-owner and director at the Scripps Center for Dental Care. He serves on the board of directors of the AACD, is on the medical staff of the Scripps Memorial Hospital, and is also an adjunct faculty at the University of California, San Diego, Are you an efficiency master? Even if you’re not, School visit of Medicine. Dentaltown.com/magazine.aspx and let us know. HORIZONTAL CLASS F ED ADS VERTICAL Size: 7” x 4.875” Size: 3.38” x 9.875” HORIZONTAL HORIZONTAL VERTICAL VERTICAL HORIZONTAL VERTICAL 7”7”x x4.875” 4.875” 3.38”x x9.875” 9.875” Size: Size: Size: Size:3.38” Size: Size: 1/3 PAGE 7” ZONTAL x ZONTAL 4.875” 3.38” xCAL 9.875” HOR HOR VERT VERTCAL 7PAGE 7x 4x 875 4 875 3 38x 9x 875 9 875 S1/3 ze S ze S ze S ze3 38 1/3 PAGE Deadlines dentaltown.com dentaltown.com « JANUARY 2015 « JANUARY 2015 Complications Technique Complications for a procedure such as this could include HORIZONTAL VERTICAL Size: 7” x 3.625” Size: 2.2” x 9.875” Material extensions are available by request. VERTICAL HORIZONTAL Size: 7” x 3.625” Size: 2.2” x 9.875” HOR ZONTAL S ze 7 x 3 625 Trim Blee TLive m BCard ee LTThe vem Regardless of Regardless one’s views of one’s of theviews Affordable of the Affordable Care Act (ACA), Care coverage Act (ACA), changes coverage for the changes underfor the underserved will drive serveda will sea change drive a of seatreatment change ofpostreatment possibilities, especially sibilities,forespecially children.forACA’s children. impact ACA’s impact varies from state variestofrom state,state but to if state, you operate but if you in a operate in a state makingstate efforts making to include effortsdental to include care asdental part care as part of ACA, become of ACA, familiar become withfamiliar local information with local information that you can that provide. you can provide. Also, we know Also,from we experience know fromthat experience familiesthat families facing hardship facing with hardship unemployment, with unemployment, home loss, home loss, substance abuse substance or anyabuse otherorsocial any other challenge social arechallenge are 1/4 PAGE ¼ PAGE er we are utilizing workflows with Trusted Connections or simply sending STL files to Following graduation, he completed a general practice residency at the West Los Angeles Wadsworth theVeterans lab or aAssociation manufacturer, theand flexibility of an open is something that isLos invaluHospital post graduate trainingsystem at University of California, Angeles, able to our practice. We look forward to the continued expansion of workflows for our School of Dentistry. system and the added efficiency it will bring to everyday dental procedures. n Author’s Bio m It’s not justIt’s dentistry not just dentistry For each issue, the 10th of the month preceding dentaltown.com « JANUARY 2015 95 dentaltown.com « JANUARY 2015 Size: 7” x 6.5” Size: 3.38” x 9.875” VERT CAL S ze 3 38 x 9 875 34 29 dentaltown.com « JANUARY 2015 Dr. Nick Marongiu graduated from the University of California, San Diego, with a Bachelor of Science in Animal Physiology and Neuroscience. He earned his Doctorate from Loma Linda University School of Conclusion Dentistry where he served as President of the Dental Student Association and Chair of the California The Association workflow shown is onlyHeone example of Honors the efficiency is made Dental Studenthere Delegation. graduated with in Implantthat Dentistry andpossible was recipiwith open architecture scanner. In this case, the scanner’s Trusted Connection to ent an of several awards, most notably, Clinical Excellence Award, Student Excellence Award, Prosthodontheticdesign milling system helped create a very Award. seamless restorative process. WhethScholarand Award, and Excellence in Cosmetic Dentistry continued on page 36 w BUS target and stick target withand it. stick with it. CLASS F ED ADS Following graduation, he completed a general practice residency at the West Los Angeles Wadsworth Veterans Association Hospital and post graduate training at University of California, Los Angeles, School of Dentistry. HIGH-IMPACT AD UNITS: inserts, outserts, cover tips, gatefold are available upon request. continued on page 96 12> (Figs. 11 & 12). (Figs. Subsequently, 11 & 12). Subsequently, the phosphoric theacid phosphoric was rinsed acid offwas with rinsed wateroff with water Size: 7” x 4.875” HOR ZONTAL S ze 7 x 4 875 1/3 PAGE For each issue, the 3rdHOR of ZONTAL the month 7 x 4 875 S zePAGE (ex. May 3 for June issue). 1/3 CVR 4 same steps as the self-etch technique: The bonding agent was light-cured for 10 seconds and the filling was placed with two increments of Bulk Fill IVA (Figs. 9 & 10). The third bonding protocol that was used with Adhese Universal in restorative this case was the total-etch technique. This restorative method generates a strong bond feature feature between the enamel and dentin. The phosphoric acid was applied to the enamel tissue for 30 seconds and additionally on the dentin for 15 seconds (Figs. 11 & 12). Subsequently, the phosphoric acid was rinsed off with water 10> 10> 11> 11> and the tooth was dried with a weak stream of air. One of the useful features continued on page 38 Please remember, you will never know that an inspection is coming. They are, by nature, meant to be surprise visits. There are very few and extreme circumstances in which an employer will be made aware that an inspector is coming. If you were previously inspected and given 60 days to abate any violations, you can be sure that shortly thereafter, an inspector will be walking in the door for a follow up visit. OSHA states that it is the responsibility of the employer to know the rules and requirements that OSHA places on them. “I don’t know” is never an acceptable answer or reason for a violation. It is federal law that if you employ one or more people, you must be familiar with these requirements. So what exactly will OSHA be looking for? Well, the OSHA 1910 Standard is a huge thick book about 877 pages long. The Standard can also be found on www.osha.gov in a much more convenient manner. There are a few standards that are cited more often in dental offices than any others. Please be aware, this is not an all‐inclusive list, but is the top six violations found in dental offices all over the Unites States by compliance officers. According to the OSHA Standards, if you have 10 employees or more, all of your plans have to be in writing. If you have less than 10 employees you may communicate them verbally. However, I always recommend that you write all of your plans. It aids in the training process and in proving that you do have the plans and have communicated them effectively to your staff. The HAZCOM plan is the only exception. HAZCOM plans must be written regardless of the number of employees you have. Understanding what needs to be in each plan and keeping them updated are the most difficult parts of the entire process. Many things are common sense. Others are a bit more targeted, but you w m as dramatic as an in-office plea for service, no-show rates and delinquent payments can be indicators of the level or hardship cases in your practice. How often do you get hardship calls? Do your best to gauge what your practice should expect and monitor it for peak and lag periods. 2. Can we afford to provide hardship care? Established practices might be able to do more than one that recently moved to a community with significant startup debt. Again, this is a personal choice, but make a clear yes or no decision whether you’ll accept hardship cases. 3. How muchdilemma areethical we willing to provide? Idenethical dilemma feature tify the kinds feature of services you’ll provide and the maximum total dollar value of that care. anplea annual, quarterly or service, monthly as dramatic asDetermine an dramatic in-office as an in-office for service, plea for target and stick it. canpayments can no-show ratesno-show and delinquent rates andwith payments delinquent be indicators be of the indicators level orofhardship the levelcases or hardship in cases in Haveyour alternatives ready your practice. How practice. often doHow you get often hardship do you get hardship Whether accept some calls? Do your calls? bestDo toyou gauge yourdecide best whattoto your gauge pracwhat yourlevel prac-of hardship not, oritand ifforyou’ve a monthly tice should expect ticecases should and or monitor expect monitor peak reached andit for peak and maximum, identify alternatives you can provide to lag periods. lag periods. patients. 2. Can weinquiring afford 2. Canto we provide affordhardship to provide care? hardship care? your practice located within reasonable EstablishedIspractices Established might practices be able might to do be aable to do distance of than arecently dental school Federally more than one more that one moved that recently toora commoved toQualified a comCenterwith (FQHC) ordebt. other nonprofit Do munityHealth with munity significant startup significant startup Again, debt.clinic? Again, know in the community who yes take this is ayou personal this choice, isofacolleagues personal but make choice, a clear but yes make a clear on hardship or no decision or whether no cases? decision you’ll whether accept you’ll hard- accept harda list of local dental and other comship cases. Compile ship cases. munity resources that you can provide to inquiring 3. How much 3. are How wemuch willing are towe provide? willing Idento provide? Idenwith nonprofits in your commutify thepatients. kindstify ofNetwork the services kindsyou’ll of services provideyou’ll and provide and nity that offer any number ofthat social the maximum the total maximum dollar value totalofdollar value care.services of thatbecause care. it’s not just dentistry. Determine anDetermine annual, quarterly an annual, or monthly quarterly or monthly 11> Figs. 9 & 10: Placement Figs. 9 & of 10:the Placement filling with of two the filling with two enamel tissueenamel for 30 tissue seconds forand 30 seconds additionally and on additionally the dentinonforthe 15dentin seconds for 15 seconds increments. increments. OPEN RATE PLUS PREMIUM 10% 10> Figs. 11 & 12: The Figs. enamel 11 & 12: tissue Theisenamel etchedtissue with is etched with and the toothand wasthe dried tooth with was a weak driedstream with a weak of air.stream One ofofthe air.useful One features of the useful features phosphoric acidphosphoric for 30 seconds acid for while 30the seconds dentinwhile the dentin continued on page 96 continued on page 96 tissue is etchedtissue for 15isseconds. etched for 15 seconds. AD CLOSINGHORIZONTAL DEADLINES VERTICAL Space Reservations w BUS ethical dilemma feature 12> Regardless of one’s views of the Affordable Care Act (ACA), coverage changes for the underserved will drive a sea change of treatment possibilities, especially for children. ACA’s impact varies from state to state, but if you operate in a state making efforts to include dental care as part of ACA, become familiar with local information that you can provide. Also, we know from experience that families facing hardship with unemployment, home loss, substance abuse or any other social challenge are Preferred Positions CVR 3 restorative 9> 12> Figs. 11 & 12: The enamel tissue 9> is etched with 9> phosphoric acid for 30 seconds while the dentin tissue is etched for 15 seconds. It’s not just dentistry 20% fi w w BUS Trim: Trim:16” 16”x 10.875” x 10.875” Bleed: 16.25” x 11.125” Bleed:Trim: 16.25” x 11.125” 7.625” x 10.5” 15” x 9.875” Live area: Trim: Trim: 16”x x10.875” 10.875” Live16” area: 15” x 9.875” Bleed: 7.875” x 10.75” Bleed: Bleed:16.25” 16.25”x x11.125” 11.125” Live area: 6.625” T m 7 625 x 10 5x 9.5” HALF PAGE 15” 15”x x9.875” 9.875” Live area: area: TLive Tmm 16B 16xeed 10 x 10 875 7875 875 x 10 75 BB eed eed16 16 25 25 11 x 11 125 125 x 9 5 HALF PAGE LPAGE ve ax7ea 6 625 HALF HALF PAGE m15 x 10 5 x 625 9x 875 9 875 L ve L ve a aeaTea15 B eed 7 875 x 10 75 LPAGE ve a ea 6 625 CLASSIFIED ADS x 9 5 HALF HALF PAGE Figs. 9 & 10: Placement of the filling with two increments. Have alternatives ready Whether you decide to accept some level of hardship cases or not, or if you’ve reached a monthly maximum, identify alternatives you can provide to inquiring patients. Is your practice located within a reasonable distance of a dental school or Federally Qualified Health Center (FQHC) or other nonprofit clinic? Do you know of colleagues in the community who take on hardship cases? Compile a list of local dental and other community resources that you can provide to inquiring patients. Network with nonprofits in your community that offer any number of social services because it’s not just dentistry. dentaltown.com « JANUARY 2015 m FULL PAGE T P N $2,700 B eed 16 25 x 11 125 LHALF ve aPAGE ea 15 x 9 875 HALF PAGE CVR 2 m m wFULL PAGE TIP-IN SPREAD SPREAD SPREAD 8 R FULL PAGE SPREAD 9> 1/4 page print PRINT AD SPECS print print ad specs print print ad ad specs specs ad ad specs specs 2019 Med a K t 34 spec spec spec 85 dentaltown.com dentaltown.com « JANUARY 2015 « JANUARY 2015 85 VERT VERTCAL CAL VERT CAL 9 875 SSze Szeze2 22 2x 9x 875 2 2” x 9 875” D E N TA LTO W N . C O M 2019 Media Kit Dentaltown provides the most comprehensive and practical online resource for dental professionals worldwide. What makes Dentaltown such a robust community? Its foundation was built on three basic principles. SHARE KNOWLEDGE CONNECT PEERS ACCESS TOOLS YEARS 9 D E N TA LTO W N . C O M 2019 Media Kit YEARS 10 DENTALTOWN DELIVERS: A DIGITAL AUDIENCE 850 Demographics Dentaltown.com Audience by Occupation* PERCENT OF TOTAL OCCUPATION NEW MEMBER REGISTRATIONS PER MONTH Dentist 61 Dental Student/Resident 10 Allied Staff (ass’t/front office) 7 Hygienist 5 Consultant 3 Dental company rep 3 Dental lab tech 2 Hygiene Student 1 REGISTERED MEMBERS Dental Educator 1 as of Sept. 1, 2018* Other (FOP unknown) 7 Traffic 242,000 *PROJECTED TO EXCEED A QUARTER-MILLION REGISTERED MEMBERS IN 2019 PAGEVIEWS SESSIONS USERS DURATION January 2018 1,838,122 292,066 100,935 9:18 February 2018 1,679,538 266,688 90,342 9:28 March 2018 1,763,406 274,693 89,861 9:15 April 2018 1,572,734 259,015 86,379 8:59 May 2018 1,607,054 260,982 83,082 9:17 June 2018 1,464,451 240,794 78,071 9:10 AVERAGE 1,654,217 265,706 88,112 9:14 Source: BPA Worldwide (Averages for period: Jan-June 2018) 5.1 million MESSAGE BOARD POSTS Unless otherwise noted, data is the publisher’s own. D E N TA LTO W N . C O M 2019 Media Kit YEARS 11 WEBSITE USAGE Dentaltown.com is proud to be ranked as the top dental website for the fourth year in a row. Here are some qualitative and quantitative highlights from the 2018 study.* 1 = STRONGLY DISAGREE 5 = STRONGLY AGREE 4.06 4.01 3.91 3.85 3.83 3.83 3.77 “This website keeps me informed on the latest practices and procedures in my field” “This website has quality clinical content” Grand Mean of Seven Qualitative Statements Ratings “This website is useful in running my practice” “This website effectively allows me to interact with other healthcare professionals (networking)” “This website offers good content and tools that I use at the point of care with my patients” “This website is one of my top professional resources” Dentaltown earned the highest ranking. * Kantar Media’s Website Usage & Qualitative Evaluations: 2018 Dentistry Edition study is designed to profile dentists’ usage of professional websites and their attitudes about those websites. D I G I TA L A D O P P O R T U N I T I E S 2019 Media Kit HOMEPAGE VIEW BANNER AD POSITIONS A. Leaderboard COST DIMENSIONS A $4,500 728 x 90 1 position • 5 rotate • run of site • monthly B B. Homepage Banner Ad $2,500 300 x 250 1 position • 4 rotate • homepage only • 15-day flight C. Featured Video $1,000 1 position • 0 rotate • 1 week • displays on homepage D. HP Category Banners $2,000 728 x 90 C 1 position • 3 rotate • 1 month • displays on homepage and associated forum. Specific categories only. E. Campaign Page Ad $6,700 700 x up to 400 1 position • 2 rotate • 15-day flight Campaign page ads or prestitials are ads displayed when a member logs in to Dentaltown.com. Ads must be clicked or closed before taking the viewer to the desired content page. Also known as Roadblock Advertising, prestitials are a strong lead-gen component. D E BENEFITS OF USING INCLUDE: • High Visual Impact • Ideal for Brand or Product Launch • Extreme Level of Engagement and Click-Through ACTIVE TOPICS PAGEVIEW F. Side Badge $2,500 180 x 150 • Appears along right-hand side of the page • Run-of-site (except when category forum is sponsored) • Side badge allows for multiple advertisers (rotate with 5 other banners, maximum of 2 rotations of 5 banners each) F YEARS 12 D I G I TA L A D O P P O R T U N I T I E S 2019 Media Kit MESSAGE BOARD PAGEVIEW G. Category Banners 1 and 2 G • 2 positions • 3 rotate • 1 month • displays in select category only • 728 x 90 px and 160 x 600 px DELIVER TARGETED AD MESSAGE IN A HIGHLY RELEVANT ENVIRONMENT: There are more than 4.8 million posts on Dentaltown.com. These posts are categorized into a variety of categories, starting with Anesthesiology all the way to TMD & Occlusion, Sleep Apnea/Snoring and Appliance Therapy. There are 47 categories in total. Native Ads • Sponsored content ads appears intermittently throughout the message board conversations • Run of message board area • Sold on a CPM basis • Ads run until desired numbers of impressions have been achieved POSITIONS INCLUDE: G H H. Spotlight • May include a video in place of image I. Static Banner • 728 x 90 px I Responsive Site Banner Dentaltown’s responsive mobile website allows members to access content on their phones or tablets while travelling or away from their practice. YEARS 13 E - C O M M U N I C AT I O N S 2019 Media Kit YEARS E-NEWSLETTERS E-PROMOTION With an opt-in list totaling more than 100,000 members, Dentaltown e-newsletters keep members connected to the community by delivering trusted content handpicked by Farran Media’s clinical directors. For more than a decade, Dentaltown has delivered custom value offers and announcements to more than 65,000 opt-in dental professionals. Your message will be delivered to industry professionals and can be used to satisfy many promotional programs. Dentaltown e-promo Dentaltown e-news Dentaltown CE e-news 100,000 opt-in subscribers RATES PER WEEKLY MAILING 63,000 opt-in subscribers RATE PER MONTHLY MAILING Top position 2nd position Video spot Top position $3,775 $2,500 $1,000 $3,500 OPEN RATE $8,000 net* *Print/digital advertisers earn a 15% discount off open rate. E-surveys, research projects and product evaluation studies: Acquire valuable information from proprietary surveys and targeted market research opportunities. Contact your account manager for more information. 14 APP ADVERTISING 2019 Media Kit YEARS 15 App advertising offers the opportunity to reach Townies on the go Reach users anywhere in the world, while preserving the same great experience they receive on our desktop or mobile platforms. The Dentaltown.com app is available for iPhone, iPad and Android devices as a free download. The app provides full access to message board content and enables users to easily participate in discussions by forum, and to find a wealth of other information related to their everyday practice as well as your products and services. The Dentaltown.com app has averaged more pageviews and has a longer average session duration than all other U.S. dental brands have reported via their main website.* 11:24 AVERAGE SESSION DURATION 102,816 MONTHLY SESSIONS 1.1 million PAGEVIEWS Source: Google Analytics; as published in the June 2018 BPA brand report. * Data comparison is based on BPA audited website traffic reports for the six month period ending June 2018. Dentaltown reports 1,176,170 average pageviews. U.S. dental brands include Dentaltown, Dental Economics, Dentistry Today, Dental Products Report, Dental Product Shopper, and The Journal of the American Dental Association (JADA). D I G I TA L A D S P E C S 2019 Media Kit YEARS 16 E-PROMOTION Materials are due 5 business days before e-mail blast date. Send all materials to [email protected] by the due date. Required Files and Information: 1. Subject line (not to exceed 80 characters) 2. Company name (Will appear in the Sponsored by line) 3. An HTML file 4. A Plain Text file 5. 200 x 200 pixel image and 40-character headline to be used in the Dentaltown.com “Featured Promotions” row. Character counter: http://www.javascriptkit.com/script/script2/charcount.shtml Please make sure to include BOTH an HTML file AND a Plain Text file. HTML REQUIREMENTS • We cannot accept files from Microsoft Word or Constant Contact. • Code must validate via W3C. • Images must be hosted on your site with full URL paths incorporated into your HTML file. • Total width must be no greater than 620 pixels. • HTML maximum file size is 50KB. • No custom merge fields allowed. • No embedded background images. • Be sure to include http:// in all URLs. • In-line CSS styles are required. Any CSS in the head will only be applied to specified classes/IDs. General applications to body, p, h1, etc. will not be rendered. CSS styles in the head are not rendered consistently across all devices/platforms, so please test before sending material. NO HTML5 or CSS3. Email browsers will not consistently render HTML5/CSS3. PLAIN TEXT FILE REQUIREMENTS This will be displayed to a small portion of users who have HTML email disabled. • 150–200 words maximum • Plain text-only format (filename.txt) • NO GRAPHICS or code for the Plain Text file; URLs okay • Text formatting such as bold, italic, font size, bullets or color will not appear as such. Please visit this site for some helpful tips on coding your HTML email: http://www.dentaltown.com/images/Promotions/epromotips/epromoguide.html E-NEWSLETTER BANNER AD Artwork is due 5 business days before the week reserved. Send materials to [email protected]. • Static image must be 300 x 250 pixels. • Image must be 72dpi and no larger than 50KB. • Must be GIF, JPG, or PNG format. (Flash files are not permitted.) • Must provide URL (http://) to which the banner links. • Recommended: Design banner ad with a solid color background to avoid color conflicts with displaying page. E-NEWSLETTER FEATURED PRODUCT Artwork is due 5 business days before the week reserved. Send materials to [email protected] • Static image must include a 200 x 200 pixel product photo. • Image must be 72dpi and no larger than 30KB. • Must be PNG or JPG format. • 50-word product description. • Must provide URL (http://) to be listed. D I G I TA L A D S P E C S 2019 Media Kit LEADERBOARD AD CATEGORY BANNER ADS Artwork is due 10 business days before start date. Send materials to [email protected] • Must include a 728 x 90 AND 320 x 50 pixel image. • Images must be 72dpi and no larger than 200KB. • Must be GIF, animated GIF, JPG or PNG format. (If using animation, you must send a single animated GIF file or DoubleClick/3rd party tag.) • Must provide URL (http://) to which the banner links. • Must not include any rapid or “strobing” animation of any graphic, copy or background elements. • Recommended: Design banner ad with a solid color background to avoid color conflicts with displaying page. Artwork is due 10 business days before start date. Send materials to [email protected] • Must include a Leaderboard (728 x 90), Skyscraper (160 x 600) AND a Mobile (320 x 50) pixel image. • Images must be 72dpi and no larger than 200KB. • Must be GIF, animated GIF, JPG or PNG format. (If using animation, you must send a single animated GIF file or DoubleClick/3rd party tag.) • Must provide URL (http://) to which the banners link. • Must not include any rapid or “strobing” animation of any graphic, copy or background elements. • Recommended: Design banner ads with a solid background color to avoid color conflicts with displaying page. HOMEPAGE BANNER AD Artwork is due 10 business days before start date. Send materials to [email protected] • Must be 300 x 250 pixels. • Image must be 72dpi and no larger than 200KB. • Must be GIF, JPG or PNG format. (Animations must be sent already animated as a single animated GIF file.) • Must provide URL (http://) to which the banner links. CAMPAIGN PAGE Artwork is due 10 business days before start date. Send materials to [email protected] • Must include a 700 x 400 AND a 300 x 250-pixel image. • Images must be 72dpi and no larger than 200KB. • Must be GIF, animated GIF, JPG or PNG format. • Must provide URL (http://) to which the banner links. SITE BADGE AD Artwork is due 10 business days before start date. Send materials to [email protected] • Must provide 180 x 150 pixel image. • Image must be 72dpi and no larger than 80KB. • Must be GIF, animated GIF, JPG or PNG format. (If using animation, you must send a single animated GIF file or DoubleClick/3rd party tag.) • Must provide URL (http://) to which the banner links. • Must not include any rapid or “strobing” animation of any graphic, copy or background elements. • Recommended: Design banner ads with solid background color to avoid color conflicts with displaying page. MESSAGE BOARD BANNER AD Artwork is due 10 business days before the start date. Send materials to [email protected] • Must include a 728 x 90 AND a 320 x 50 pixel image. • Images must be 72dpi and no larger than 200KB. • Must be GIF, JPG or PNG format. • Must provide URL (http://) to which the banner links. YEARS 17 MESSAGE BOARD SPOTLIGHT Artwork is due 10 business days before start date. Send materials to [email protected] • Must be 300 x 250 pixels (please note: only the image will show on mobile). • Image must be 72dpi and no larger than 200KB. • Must be GIF, JPG or PNG format. (Animation must be sent already animated as a single animated GIF file.) • Company logo (150 pixels width). • Product name to appear in the headline. • Product description up to 250 characters (includes white space). • Must provide URL (http://) to which the banner links. MOBILE APP AD Artwork is due 10 business days before start date. Send materials to [email protected] • Must be 300 x 250 pixels. • Image must be 72dpi and no larger than 200KB. • Must be GIF, JPG or PNG format. (Animations must be sent already animated as a single animated GIF file). • Must provide URL (http://) to which the banner links. H I G H - I M PAC T S P O N S O R S H I P S 2019 Media Kit YEARS 18 SPONSORSHIP OPPORTUNITIES INCLUDE: LIVE WEBINARS Generate high-quality sales leads when you sponsor an educational webinar (CE) or training webinar, hosted by Dentaltown. Each webinar features a professional audio/video presentation from industry experts and/or key opinion leader of your choice. A live Q&A session, interactive polling questions and exit surveys are included with each event. Sponsorship includes an aggressive marketing campaign and postevent follow-up mailings. A lead-gen report and webinar breakdown are sent at the conclusion of the live event. ON-DEMAND CE COURSES Dentaltown continuing education (CE) is fueled by leading clinicians, who produce top-notch courses, accredited by AGD PACE and ADA CERP. Once complete, we utilize a full array of media to distribute and expose our education electronically via Dentaltown.com. This results in an unparalleled reach to both domestic and international clinicians. eBOOKS The creative and editorial teams will create a custom eBook on the topic of your choice. Consistent with the principles of content marketing, the goal of the ebook will be to provide the reader with useful content on a topic while creating awareness of your brand at the same time. Enjoy the Benefits of Sponsorship PROMOTION There will be extensive promotion to encourage downloads, views, or participation. CONTENT MARKETING: After the initial 30 days, content reverts back to the sponsor and the sponsor is free to direct dentists to the landing page via other avenues. LEADS THIRD-PARTY ENDORSEMENT: Branding as a Dentaltown eBook gives the content weight throughout the Dentaltown community. Lead capture will occur during download process or registration and information will be provided to sponsor. Leads will be processed in real time and delivered to client and/or agency. THOUGHT LEADERSHIP Sponsor will be associated with the valuable information being shared with Dentaltown community members. PODCAST ADVERTISING With more than 4 million downloads on iTunes alone, Dentistry Uncensored with Howard Farran is the most popular podcast show available for dental professionals. Unlike traditional media channels, podcasts are consumed by dental professionals whenever and wherever their busy life takes them—in the car, at the gym, cleaning house or walking the dog. Each 60-minute show is filled with pearls and insights that you can get only from casual conversation over lunch with your favorite dental influencer. ADVERTISING OPPORTUNITIES INCLUDE: PRE-AND POST-ROLL AUDIO COMMERCIALS These 15-second audio commercials allow you to cut through the clutter and align your brand with unique, thought-provoking content delivered to a highly engaged audience of dental professionals. EVENT COVERAGE Produced at key industry or private corporate events, these podcasts are recorded live and provide the perfect setting to arrange group or individual podcast interviews with your speakers. Corporate meeting sponsorship includes podcast interviews with all speakers, company spokesperson, or network of C-suite executives. 2019 Media Kit YEARS 19 VIDEO ADVERTISING Complement your corporate profile with content marketing videos This powerful and effective tool allows you to engage with customers and positions your company at the top of its field. ADVERTISING OPPORTUNITIES INCLUDE: TOWNIE NEWS WIRE Bimonthly video synopsis of the biggest stories in dentistry. Hosted by Dentaltown Editorial Director Dr. Thomas Giacobbi, these videos reveal product launches, mergers, acquisitions, partnerships and more, and can be customized to share latest news and announcements pertaining to your products/services. TRADESHOW SHOWCASE This video opportunity enhances standard Townie News Wire coverage of major dental shows in the U.S. and abroad. Dentaltown Editorial Director Dr. Thomas Giacobbi interviews a diverse array of forward-thinking exhibitors, from promising startups to established industry leaders. These videos can be shared on your company’s website, in social media posts, embedded in the digital edition of Dentaltown magazine, and can appear in the Dentaltown e-newsletter and on the Dentaltown.com homepage. 2019 Media Kit YEARS 20 EVENTS ANNUAL TOWNIE MEETING Scottsdale, Arizona, March 20–23, 2019 Not Your Average Meeting Join fellow Townies from across the world at the Talking Stick Resort and Casino as they attend lectures, network with new and seasoned dentists alike, have a few cocktails with friends and party the night away. From highimpact signage to the nightly social events, the Townie Meeting offers one-of-a-kind promotional opportunities to engage with your target audience in a premier setting. It is three amazing days of education, entertainment and camaraderie in beautiful Scottsdale, Arizona. What makes Townie Meeting unique is the virtually endless marketing, offered across all channels, and the chance to network and engage with influential Townies. LEARNING LIVE EVENTS Semiannual events hosted by Farran Media, Dentaltown Learning Live Beer CE is a two-day event bringing together Townies from all over the country to meet in person for some great educational content, group discussions, and of course beer! Sponsorship of these Learning Live events gives your company the opportunity to connect personally with Dentaltown members face-to-face. TOWNIE VISIT One-on-one focus group session with influential members of the Dentaltown community. A handselected group of individuals will attend an educational event at your facility; hands-on product demos, facility tours, and campaign strategy discussions provide a fantastic opportunity to create goodwill with these influential Townies. 2019 Media Kit YEARS 21 B U I L D YO U R C A M PA I G N 1 Do you want to generate BRAND AWARENESS and DRIVE TRAFFIC to your website? Dentaltown is the answer through an integrated print and digital campaign. 2 Do you want MORE LEADS? Dentaltown is the answer through a number of lead-generating, interactive opportunities. 3 Do you want to EDUCATE YOUR CUSTOMERS? Dentaltown is the answer through channels that influence the way your customers think about your products. 4 Do you have NEW PRODUCTS to launch? Dentaltown is the answer through print and a multitude of digital opportunities. 5 Do you want a deeper level of ENGAGEMENT with your customers? Dentaltown is the answer through a variety of real and effective interactions. 2019 Media Kit YEARS 22 CAMPAIGN COMPONENTS MIGHT INCLUDE: • Full-page, 4-color print ads • Advertorial (product profile - earned with 3 print insertions) • Banner ads (Dentaltown.com website) • KOLs post cases to the message boards • e-News sponsorship CAMPAIGN COMPONENTS MIGHT INCLUDE: • Dentaltown e-promotion • Campaign page ad (interstitial) • eBook (custom content) • Full page ad + BRC CAMPAIGN COMPONENTS MIGHT INCLUDE: • Continuing education courses (online or print) • Webinars (KOL speaks to invited guests) • Product evaluation (recruit, qualify, sample and survey) • Podium speaker at Townie Meeting (90-minute breakout session) • Video channels (Video Showcase on Dentaltown.com) • Podcast with Dr. Howard Farran CAMPAIGN COMPONENTS MIGHT INCLUDE: • Dentaltown magazine cover tip • High-visibility print ads • Townie New Wire announcement • New Product Spotlight in Dentaltown magazine • Press releases posted on Dentaltown.com and Industry News section of Dentaltown magazine • Featured Product spot on Dentaltown e-news CAMPAIGN COMPONENTS MIGHT INCLUDE: • Research group: survey Townies for their insights • Townie Visit: one-on-one time with Townies at your location • Townie Meeting: interact with Townies at their annual meeting • Message boards: 24/7/365 • New Grad Edition: reach the newest members of their profession Your ad campaign starts here This is your go-to-guide for navigating the Farran Media interactive publishing model based on your marketing objectives: 1 BRAND AWARENESS 2 LEAD GENERATION 3 EDUCATION 4 PRODUCT LAUNCH 5 ENGAGEMENT C O N TAC T U S We value your support above all else and look forward to continuing our partnership and delivering high levels of service and performance to help grow your business. We encourage you to contact your Farran Media account manager to learn more about any of the components described in this media kit or to request information about additional channels that would be beneficial to your business and deliver a strong return on your investment. We look forward to working with you. 2019 Media Kit SALES DIRECTOR DIGITAL MEDIA DEVELOPER PRODUCTION ARTIST Mary Lou Botto Brian Morales Anthony Grazetti [email protected] [email protected] [email protected] 480.445.9695 480.445.9711 YEARS 23 TRAFFIC COORDINATOR NATIONAL SALES MANAGER Tanya Anderson Stephan Kessler [email protected] Howard M. Goldstein, DMD [email protected] 732.357.7501 NATIONAL ACCOUNT MANAGER CIRCULATION DIRECTOR 847.606.1949 REGIONAL SALES MANAGER Benjamin Lund [email protected] 414.339.8839 EXECUTIVE SALES ASSISTANT Leah Harris [email protected] 480.445.9693 [email protected] Marcie Donavon [email protected] FOUNDER & CEO I.T. DIRECTOR Howard Farran, DDS, MBA Tom Delaney [email protected] DIRECTOR OF CONTINUING EDUCATION MESSAGE BOARD MANAGER Ken Scott [email protected] [email protected] PRESIDENT EDITORIAL DIRECTOR Thomas Giacobbi, DDS, FAGD [email protected] Lorie Xelowski [email protected] CONTROLLER Stacie Holub EDITOR & CREATIVE DIRECTOR [email protected] Sam Mittelsteadt [email protected] RECEIVABLES SPECIALIST Suzette Harmon ASSOCIATE EDITOR [email protected] Kyle Patton [email protected] EVENTS DIRECTOR Marie Leland ASSISTANT EDITOR Arselia Gales [email protected] [email protected]
