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Practice Exercise: The Present Value of a Perpetuity Sales revenue for your division is expected to be $2 million p.a. indefinitely. What is the present value of sales if the appropriate interest rate is 10% p.a.? Answer to Practice Exercise: The Present Value of a Perpetuity This problem can be represented in the form of a time line as follows: Using the formula for the present value of a perpetuity yields: PV a 2mm 20mm. i 0.10