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GRUPO PRISA 1H 2001 RESULTS July 2001 Summary 1H 2001 Results Businesses The Environment Conclusions 1H 2001 RESULTS Consolidated Figures (€ mn) 1H 2001 1H 2000 % 588.52 83.09 52.06 8.8% 42.27 526.14 +11.9% 102.20 -17.9% 72.24 -27.9% 13.7% - 50.38 -16.1% 58.58 -8% Revenues EBITDA EBIT EBIT Margin Net Profit Net Profit Before Good Will Amortization 54.07 Revenues Breakdown (€ mn) 1H 2001 1H 2000 %chg. NEWSPAPERS & MAGAZINES 130.89 124.22 +5.4% BOOKS & RIGHTS 175.47 128.21 +36.9% ADVERTISING 242.79 248.86 -2.4% OTHER REVENUES 115.34 92.48 +25% Consolidated Adjustments (75.96) (68.64) +10.7% TOTAL SALES 588.52 526.14 +11.9% Revenues by source 13% 12% 18% 19% 30% 39% 1H01 Advertising Books & Rights 24% 45% 1H00 Newspapers & Magazines Other Balanced Business Structure EBIT 1H2001 1H 2000 50% 50% Adv.Non Related Advertising Related 25% Adv.Non Related 75% Advertising Related Revenues by Business Unit TOTAL REVENUES TOTAL REVENUES 25% EL PAIS 30% 31% PUBLISHING 25% RADIO 16% 17% SPECIALISED PRESS 13% 15% 1H 2001 OTHER 13% 15% 1H 2000 Advertising Trend Prisa vs. Sector Sector Prisa 96% 200% +6,1% +4% +4% -2% -9,6% -2,4% -10,2% -11,00% -15% TV National Press 1 Source: Prisa Group Estimates -25% Magazines Radio Internet TOTAL BUSINESSES EL PAIS Main Figures 1H 2001 1H 2000 152.58 159.91 -4.6% EBITDA 34.76 45.69 -23.9% EBIT 29.65 40.76 -27.3% EBIT Margin 19.4% 25.5% (€mn) Revenues % chg. EL PAIS Leadership in terms of circulation & Market share 30% Market Share 1H01 DAILY COPIES SOLD 436,253 COPIES SOLD ON WEEKENDS 717,721 EL PAIS Revenues Distribution 102,03 (€mn) 90,55 82,93 54,4 54,28 1H99 Advertising Sales 1H00 56,99 1H01 Newspaper & Magazines sales RADIO/SER Main Figures 1H 2001 1H 2000 % chg. Revenues 95.33 91.59 +4.1% EBITDA 18.49 21.34 -13.4% EBIT 15.43 18.74 -17.6% EBIT Margin 16.5% 20.5% (€mn) Including A3 EBIT EBIT Margin 20.26 20% 23.04 24% -12% RADIO Positive Evolution in Advertising Sales CAGR 8% (€mn) 85 88 1H00 1H01 75 1H99 GRUPO PRISA AUDIENCE IN SPAIN 9.863.000 (*) Source: EGM. Apr.01. MARKET SHARE 55% LOCAL TV Main Figures (€mn) Revenues EBITDA LOCAL PRESENCE 20 cities 1H 2001 1.53 -5.42 NAVIA SANTIAGO PONTEVEDRA BILBAOIRÚN SANTANDER SAN SEBASTIAN PAMPLONA VILADECANS ALCOBENDAS MADRID MOSTOLES CÁCERES TOLEDO BÉJAR CIUDAD REAL EBIT -5.81 CASTELLÓN MORELLA VALENCIA BADAJOZ ELCHE SEVILLAESTEPA GRANADA MORÓN MÁLAGA JEREZ FUENGIROLA MARBELLA Current Coverage PUBLISHING Main Figures 1H 2001 1H 2000 % chg. 180.33 131.20 +37.4% EBITDA 30.56 24.29 +25.8% EBIT 17.39 10.88 +59.8% EBIT Margin 9.6% 8.3% (€mn) Revenues PUBLISHING Revenues calendar January-June Argentina Costa Rica Chile Bolivia Brasil Guatemala Panama Peru Honduras El Salvador Colombia Uruguay Paraguay June-December Spain Mexico Portugal Venezuela ra z M il ex i A rg co en tin a C hi C le ol om bi a Pe D om ru .R Ec ep. u G ad ua or te m al B a ol i U via ru Ve gua ne y zu el a B Market Size & Potential ‘000 students PUBLISHING Growth Potential of the Latam region 20.000 15.000 10.000 5.000 Source: Prisa. 0 Potential Current PUBLISHING Current Market Share 70% 65% 60% 50% 40% 40% 40% 30% 20% 10% 34% 33% 28% 22% 19% 22% 14% 29% 10% B ra z M il ex i A rg co en tin a C h C ol ile om bi a Pe D om ru .R e Ec p. u G ado ua te r m al B a ol iv i U ru a g Ve ua ne y zu el a 0% Source: Prisa. SOGECABLE Main Figures 1H 2001 1H 2000 % chg. 497.2 436.1 +7.4% EBITDA 68.6 51.1 +34.2% EBIT (1.6) (4.6) +66.0% 14.0% 11.72% (€mn) Revenues EBITDAMargin Improving Efficiency & Cost Reduction Purchase Centralisation Shared Services Reducing Consumption Improving negotiation with suppliers Improving process Administration Human Resources Treasury Centralisation THE ENVIRONMENT The Environment GDP GROWTH CONSENSUS: MAIN MARKETS*: (Years) Europe: USA: Spain: Latam: Dow Jones: Nasdaq: Eurostoxx: Ibex35: 01 2.3 1.8 2.9 2.2 02 2.7 3.0 3.1 3.6 GLOBAL UNCERTAINTY GDP slowdown Currencies Weaknesses Interest Rate Cuts Oil prices volatility Source: Bloomberg. * Figures from 28th June 00 to 10 July 01 -0.13% -44.02% -23.25% -22.42% MAIN PEERS STOCK PERFORMANCE*: Recoletos: Prisa: Pearson: BSkyB: Lagardere: -57% -44% -44% -48% -36% CONCLUSIONS Conclusions Difficult Macroeconomic Environment Less Visibility in Advertising Investment Opportunities Balanced Business Portfolio International Growth Strategy Cost reduction and efficiency improvement Non-Core Business Disposals GRUPO PRISA 1H 2001 RESULTS July 2001