Download INTERNSHIP Marketing Representative

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INTERNSHIP
Marketing Representative
Enjoy The Convenience of Working Right On Campus
Earn $7.45/hr or Class Credit
Gain Exposure to Functions of Marketing in a Fast-Paced
Environment
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Internship Period:
One Year
Start Date- ASAP
Hours- 10- 20 hours a week Monday-Friday
Incentive-Earn compensation or class credit at the completion of internship.
Enjoy free meals while working on campus
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General Position Overview:
The Marketing Representative is responsible for assisting in the
implementation of a semester marketing plan concentrating on the following
objectives:
♦ Conducting Market Research and Analysis
♦ Competitive Analysis
♦ Right Pricing Tool
♦ Food Service Committees
♦ Customer Satisfaction Surveys (each semester)
♦ Any additional consumer surveys
♦ Being a liaison between customers and management, relaying
information of various regarding services and opportunities to the
appropriate management team.
♦ Dining Hall/ Retail Dining Promotion Planning and Tracking
♦ Events need to occur with dates listed on Campus Services
Promotion Series Calendar
 Theme Calendars
 Holiday Events
 Retail- Limited Time Offers ( LTO’s), Traffic builders, Vendor Promotions
 Bonus Bucks
 Faculty/ Staff Promotions
 Catering
♦ Project Tracking and Analysis
♦ Completed within deadline
1. Retail Sales Tracking
2. Product Movement- Right Pricing Tool
3. Promotion Tracking
4. Client DINING: report
♦ Press Releases and Newspaper Advertising, Campus Flyers, Mailers,
Posters
♦ Web Site Updates and Maintenance
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Specialty Fields:
Market Research & Strategic Sales
♦ Researching and gathering information in regards to:
1. Retail Merchandize
2. Surprise Someone
3. Casual Catering
4. Dining Services
5. Competition
♦ Maintaining a balanced marketing budget for academic year
♦ Competitive Shopping
♦ COCE Training
♦ MyDTXT Promotion
♦ Assist in staffing and tabling for residential events
♦ Must be proficient in: MICROSOFT EXCEL
Sustainability Event Promoter
♦ Serves as a liaison between Ithaca College Sustainable student
groups and Dining Services
♦ Creates promotions for sustainable events
♦ Facilitates publicity for sustainable practices
♦ Researches sustainable practices
♦ Oversees the execution of sustainable events and activities
Student Promotion Coordinator
♦ Plans, creates, and executes all residential events
♦ Guides the implementation of the resulting promotional
campaign
♦ Creates event press releases and follow ups
♦ Orders supplies and giveaways for all residential events
♦ Interacts with clientele and students
♦ Takes photographs during event for event follow ups
Graphic Design & Web Maintenance
♦ Maintaining and updating the Ithaca College Dining Services
website on a day to day basis
♦ Creates all residential event posters and recaps
♦ Assists in the production of the Semester in Review
♦ Must be proficient in: Dreamweaver, Photoshop, Adobe Suite, &
Illustrator
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Qualifications
INITIATIVE
Sees what needs to be done. Looks for opportunities to improve,
consistently follows through to completion of tasks and assignments.
STANRDARDS OF PERFORMANCE
Sets high standards and goals for self and campus dining.
INTERPERSONAL & WRITING SKILLS
Works well with management team to accomplish marketing goals and
enthusiastic communication of ideas, goals, and skills. Writing skills should be
at a collegiate level. Press releases, event follow ups, and semester in review
require effective writing.
RESPONSIBILITY
Accepts work experiences (failures and successes) as times to grow and
learn; is accountable for performances and employees; consistent followthrough with constructive comments to employees, managers, and peers.
STRONG ORGANIZATIONAL SKILLS
Pays attention to detail when working; organizes work into designated
folder upon completion.
PRIDE/INTEGRITY
Cares about quality of work; honest to staff and manager; demonstrates
care and concern for employees; operates effectively and fairly; shows respect
for self, employees, manager, peers, customers, etc.
TECHNOLOGICALLY SAVVY
Contains basic knowledge of the following programs: Microsoft Excel,
Word, and Power Point.
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Organization Profiles
Ithaca College Dining Services
Ithaca Dining Services is committed to providing fresh, delicious and nutritious meals that reflect
current culinary trends and cuisine from around the world. “Sustainable. Healthy. Fresh.” reflects
our mission statement to integrate sustainability into our operations. We recognize our consumers
are demanding healthier choices with fresher, higher quality ingredients. Ithaca Dining Services is
committed to constantly improving our offerings and services. Ithaca Dining Services is proudly
managed by Sodexho:
Sodexho
Sodexho is the leading provider of food and facilities management in North America. Sodexho
offers innovative outsourcing solutions in food service, housekeeping, grounds keeping, plant
operations and maintenance, asset and materials management, and laundry services to
corporations, health care and long term care facilities, retirement centers, schools, college and
university campuses, military and remote sites. With Canadian Headquarters in Burlington,
Ontario the company has 130,000 employees at more than 6,000 locations across North
America. Sodexho Canada has been awarded the Gold level certification for the Progressive
Aboriginal Relations program (PAR) with the Canadian Council for Aboriginal Business (CCAB).
Sodexho Canada has created the charitable organization, the Sodexho Foundation, which is
dedicated to the fight against hunger as it impacts over 5 million people in Canada.