Download EUROPEAN COMMISSION -1 - €Design – Measuring Design Value

EUROPEAN COMMISSION
ENTERPRISE AND INDUSTRY DIRECTORATE-GENERAL
Joint Actions for non-technological, user-centred innovation:
1st Action Plan of the European Design Innovation Initiative
Project description
€Design – Measuring Design Value
Partners:
•
Barcelona Design Centre - BCD (Coordinator, ES);
•
Copenhagen Business School - CBS (DK);
•
Design Austria - DA (AT);
•
University of Cambridge – UCA /Design Management Group (UK);
•
Hungarian Intellectual Property Office – HIPO/HDC (HU);
•
Swedish Industrial Design Foundation - SVID (SE).
Starting date: March 2012
Project duration: 28 months
Overall aim:
To identify input, output and outcome parameters of design as an economic factor for production, and
the relationships between those parameters, in order to formulate a new set of questions to be
included in the Community Innovation Survey or on a specific Design Survey, in order to provide policy
makers with reliable macro-economic data of the impacts of design efforts in terms of GDP growth and
thereby to create evidence for mainstreaming design as an economic factor of innovation and
production (value creation).
Short description:
Departing from Lord Kelvin's motto "What can't be measured, can be neither improved nor managed",
the €Design project will carry out the necessary analytical work as well as conceptual and qualitative
research to build a new conceptual framework for design policy and to identify the relevant parameters
to monitor the contribution of design efforts in the creation of GDP, i.e. to find a way to characterise
design in order to make it measurable to enable data to be collected that can potentially demonstrate
the value of design at a macro-economic level.
Building on the principle that design plays a key role in bridging the gap between R&D and the market,
– the so called "European paradox" - a fundamental priority in order to boost GDP by responding to
new demands, the project will develop the guidelines to monitor the economic impact of design with a
view to create a basis for steering the development of a new "Barcelona Manual for Design" building
on the Frascati Manual (a series of documents setting forth the methodology for collecting R&D
statistics. The Manual was prepared and published by the OECD).
Contact details:
Email: [email protected]; [email protected]
Website: http://www.bcd.es
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