Download We are working as one to fulfill our corporate social responsibility

We are working as one to fulfill our corporate social responsibility and contribute
to the sustainable growth of society as we drive our evolution into
a Service Creation Business Group.
Satoshi Miura
President & CEO
NIPPON TELEGRAPH AND TELEPHONE CORPORATION
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NTT Group CSR Report 2011
Message from the President
I first wish to extend my greatest sympathies to all of the victims
of the Great East Japan Earthquake. I would also like to express my
heartfelt thanks to the many people throughout the world who
offered kind words of encouragement.
This unprecedented disaster caused extensive damage to NTT
Group communications facilities, as a result of which some
services became unavailable. Please accept our apologies for any
inconvenience caused. We put together a team of over 10,000 and
pooled all of our resources to carry out repairs. As a result, we
managed to rehabilitate almost all communications buildings and
mobile phone base stations by the end of April. We are doing our
utmost to restore services in areas where the damage was so
serious as to prohibit complete restoration until roads and other
infrastructural components are repaired. We pray for the earliest
possible recovery from the disaster, and for the well-being of
everyone affected by it.
Working to connect people
The development of broadband and ubiquitous communications
and spread of smartphones, tablets, and other high functionality
devices is driving major transformations in the world’s information
and communications technology (ICT) markets, including the
explosive growth of social media such as Twitter and Facebook. By
enabling people to share information instantly (as these IP-based
social medias did after the Great East Japan Earthquake, greatly
helping affected people to check on each other’s safety), ICT is
now able to influence events in society, and its roles are changing
dramatically on a global scale as a result.
The spread of cloud services also enables customers to use a
wide variety of services without requiring their own facilities, and
has triggered a paradigm shift in the form taken by
telecommunications services.
Leveraging world-class R&D capabilities attuned to these
global trends, we will continue to provide a diversity of
convenient, reliable, and secure services as a global
telecommunications leader.
Leveraging ICT to help address social issues
We believe that it is our mission and the basis of corporate social
responsibility of the NTT Group to contribute to the resolution of
social issues both within Japan and in the world at large through
leveraging our core ICT business.
To fulfill our responsibilities with respect to the Great East
Japan Earthquake, we called on all of our capabilities not only to
restore telecommunications infrastructure damaged by the
disaster, but also to support recovery efforts in affected areas
through ICT, including the provision of emergency message
services, and lending of satellite mobile phones and public Wi-Fi
services at no charge. Moving forward, we will endeavor to further
enhance our disaster preparedness by building even more
disaster-resistant networks, providing new disaster services, and
improving existing services. Moreover, in the light of power
shortage issues triggered by the disaster, we are striving as one to
fulfill our responsibility as a telecommunications provider whose
operations consume great amounts of electricity by implementing
energy-saving measures across the whole Group.
In November 2010, we drew up THE GREEN VISION 2020 as our
new vision for addressing global environmental issues. Under this
vision, all of our employees will work to reduce environmental
impacts through initiatives focused on the three themes of creating
a low carbon society, implementing closed loop recycling, and
conserving biodiversity. We are already implementing Green NTT, a
groupwide initiative to expand solar power generation as a source
of renewable energy that can contribute to the creation of a low
carbon society, and we plan to deploy a generation capacity of
about 5 MW by the end of fiscal 2013.
We are also exploring the use of ICT to resolve present-day
social issues related to healthcare, education, declining birthrate,
and the aging of society. For example, we think that labor
shortages caused by the declining birthrate and aging of society
can be addressed by creating more flexible work options through
the use of teleworking and other means that take advantage of
ICT, and we ourselves employ about 2,000 women, senior citizens,
and others as teleworkers to help with call center operations.
If we can build up a portfolio of such examples of ICT utilization
and promote them overseas as initiatives that succeeded in Japan,
we believe that we can make a very meaningful contribution to the
sustainable development of society
Working with our stakeholders
In November 2010, the ISO 26000 international standard for social
responsibility was published, and we have accordingly revised the
NTT Group CSR Charter that sets forth our CSR commitment and
goals to bring it in line with the new standard.
In addition to continuing and enhancing our initiatives in the
important areas of human rights and the environment, we will
intensify our efforts to fulfill all aspects of our corporate social
responsibility as a global enterprise. To this end too, we consider
communication with our stakeholders to be an important matter,
and have accordingly included dialogues with our employees for
each CSR goal in this report. We hope that you will not hesitate to
offer your candid views and suggestions regarding our activities.
NTT Group CSR Report 2011
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