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Transcript
John Roberto
LifelongFaith Associates
Empathize
Define
Ideate
Prototype
Test
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Research the Target Audience and Identify Needs
Build the Faith Formation Network Design
Generate Programming for the Faith Formation
Network
Design a Season of Faith Formation Programming
Build the Digital Platform
Design a Process for Assessing and Personalizing
Learning
Test the Seasonal Plan and Web Design
Launch the Faith Formation Network
Evaluate the Season of Programming
Design the New Season of Programming
 Children & Families
 Teens & Families
 Emerging Adults: 20s-30s
 Young Adults: 30s-40s
 Mid-Life Adults: 40s- mid 50s
 Mature Adults: mid 50s-70s
 Older Adults: 75+
 Families
 All Ages/Multigenerational
1. Life Stage Issues
2. Generational Issues
3. Milestones & Life
Transitions
4. Ethnic & Cultural
Needs
5. Spiritual &
Religious Needs
1. Review the relevant research and effective
faith formation practices for your target
audience.
2. Conduct focus groups & interviews.
3. Conduct research out in the community.
4. Find patterns/common themes in the
research findings.
1.
2.
3.
Compile the responses for each question from all of the
interviews.
 Digital Version
 Newsprint Version
 Post-It Note Version
Review the responses for each question to identify related
themes. Group these items together by giving identical or
similar items the same number beginning with #1. The #1 item
should have the most responses, the #2 item the second most
responses, and so on.
Name in one phrase or sentence each of the most mentioned
responses—themes. Develop a summary report for each
question that includes only the top priority themes.
SAY
What do you hear your
target group saying?
DO
What actions and
behaviors do you notice in
your target group?
THINK
What might your target
group be thinking? What
does this tell you about
their beliefs/convictions?
FEEL
What emotions might your
target group be feeling?
Produce a summary report of the observations, a
summary report of the interviews, and a summary
report of the focus groups
 Compile one report of the major insights from your
community observations.
 Compile one report of your interview findings—
identifying the major themes for each interview
question.
 Compile one report of your focus group findings—
identifying the major themes for each focus group
question.
Observation
Interviews
Focus Groups
Caring Relationships
Celebrating the Seasons
Celebrating Rituals & Milestones
4. Learning the Christian Tradition
5. Praying & Spiritual Formation
6. Reading the Bible
7. Serving, Working for Justice, &
Caring for Creation
8. Worshipping God
9. Missional
10. Life Issues
11. Life-Stage
12. Major Programs
1.
2.
3.
Content
Area
Content
Area
Content
Area
Faith
Community
Content
Area
Content
Area
Content
Area
Church
Year
Seasons
Learning
the
Tradition
Praying
Spiritual
Formation
Serving
Working
for Justice
Caring for
Creation
Rituals &
Milestones
Caring
Relationships
Reading
the Bible
GROWTH
IN FAITH
Worshipping
Children
&
Families
Youth
and
Families
Older
Adults
Faith
Community
Mature
Adults
Young
Adults
Mid-life
Adults
Families with
Children
Faith
Formation
Network
Sunday
Worship
@ Home
Faith
Practices @
Home:
Seasons of
the Year
Missional /
Discovering
Faith
Children’s
Programs &
Events
Intergenerational
Faith Community
Faith
Practices
@Home:
Bible &
Learning the
Faith
Faith
Practices
@Home:
Rituals &
Milestones
For Parents
Family Life
Assets
Faith
Practices @
Home:
Service
Adult
Faith
Formation
Network
Sunday
Worship
Missional
&
Discovering
Faith
Liturgical
Seasons
Grandparents
Scripture
Enrichment
Intergenerational
Faith Community
Life Issues
&
Milestones
Spiritual
Enrichment
Service &
Mission
Faith
Enrichment
1. Correlate the most important needs from the
research into the appropriate content areas of the
network. Some of the important needs will be
included in multiple content areas.
2. Add the faith formation programs that will continue
to be offered for the target audience into the
appropriate content areas of the network. Some
programs may be listed more than once.
3. Add events, ministries, and programs from the
intergenerational faith community into the
appropriate content areas of the network. Some
events/programs may be listed more than once.
Content Areas
Caring Relationships
Church Year Seasons
Learning the Tradition
Prayer/Spiritual Form.
Reading the Bible
Rituals & Milestones
Service, Justice, Creation
Worship
Life Stage Issues
Missional
Additional Area
Needs
Current
Programs
Intergenerational
New
Ideas
Digital
Strategies
Content Areas
Caring Relationships
Church Year Seasons
Learning the Tradition
Prayer/Spiritual Form.
Reading the Bible
Rituals & Milestones
Service, Justice, Creation
Worship
Family Life Stage Issues
Family Assets
Parents
Missional
Needs
Current Programs:
At Church, At Home
Intergenerational
New
Digital
Ideas Strategies
1. What needs are we not currently addressing in this target
audience?
2. Who are we currently serving? Who are we not serving? Do
we have outreach and programming directed toward the
“churchless”—the spiritual but not religious and the
unaffiliated and uninterested.
3. Do we have strong intergenerational connections and
programming for this target audience?
4. Are we utilizing online/digital programming and resources
with this target audience?
5. Do we have a variety of learning environments for this
target audience: self-directed, mentored, at home, in small
groups, in large groups, church-wide, in the community, and
in the world
1. Focus on the life tasks, needs, interests, and spiritual and faith
journeys of people in the target audience.
2. Target the spiritual and religious diversity in the target audience.
3. Develop programming around the eight faith-forming processes.
4. Offer a wide variety of programming to address the diversity of
people’s lives.
5. Use multiple environments for programming: self-directed,
mentored, at home, in small groups, in large groups, churchwide, in the community, and in the world.
6. Design online & digitally enabled strategies into programming.
7. Incorporate intergenerational programming into faith formation.
8. Design missional initiatives to reach the spiritual but not
religious and the unaffiliated.
Identify opportunities for blended faith formation.
Online Faith
Formation
Mostly
Online with
Regular
Interaction
in Gathered
Sessions
Online Faith
Formation &
Gathered
Sessions
(Flipped
Classroom)
Gathered
Program
with Online
Components
beyond the
Program
Gathered
Program
with
Supportive
Online
Content
1. What new programming do we need to offer to
address the needs that surfaced in our research?
2. What would our target audience like to see the
church offer them through faith formation?
3. How can we address the audience’s needs through
age-specific programming?
4. How can we address the audience’s needs through
intergenerational or family programming?
5. How can we develop missional outreach
programming and strategies to reach the SBNR &
unaffiliated in our target audience.


Brainstorm responses to the question: “How
Might We?” and abbreviate on post-its with
“HMW.”
“How Might We Address this Need…” Go for
quantity, not quality at this point. Post all of
the ideas on sheets of easel paper. Cluster
similar HMW statements.



Use imagination to generate ideas.
List as many “what if” statements as you can on
Post-it notes.
Ask them to complete the “What if…” statement
personally, writing one statement per post-it.
After several minutes, ask people to place their
Post-it notes on a sheet of easel paper. Then
cluster similar ideas together. A sense of priority
is often revealed as one or more of the clusters
claim the energy and interest of the group.
Fall Season:
September 1 –
January 1
Winter/Spring
Season: January
1 – May 1
Summer Season:
May 1 –
September 1
Summer
WinterSpring
Fall
1.
2.
3.
4.
5.
6.
Identify the season.
Add continuing age-group programs.
Add intergenerational programs and events.
Add redesigned, digitally-enabled programming
Select new programming ideas.
Develop the final version of the plan:
 Select the program ideas for each content area
 Schedule the programming, e.g., a monthly focus
7. Develop specific plans for each program:
 Date or month
 Learning environment(s)
 Digital strategy(s)
 Resources
 Leaders
 Cost
Content Area
Programming & Dates
Month 1
Month 2
Month 3
Month 4
Resource
Activity 1
Resource
Theme or
Content
Area
Resource
Activity 2
Resource
Resource
Activity 3
Resource
Families with
Children
Faith
Formation
Network
Sunday
Worship
@ Home
Faith
Practices @
Home:
Seasons of
the Year
Missional /
Discovering
Faith
Children’s
Programs &
Events
Intergenerational
Faith Community
Faith
Practices
@Home:
Bible &
Learning the
Faith
Faith
Practices
@Home:
Rituals &
Milestones
For Parents
Family Life
Assets
Faith
Practices @
Home:
Service
Children &
Families
Programming
Faith
Practices
@ Home
Daily Devotion
Resources
Reading the
Bible
Resources
Serving Others
Resources
Caring
Conversations
Resources
Church Year
Seasonal
Resources
Learning
about Faith
Resources
Rituals
Resources
Youth Faith
Formation
Network
Youth
Programs
Confirmatio
n Program
Missional
Sunday
Worship &
Church
Seasons
Parent-Teen
Activities &
Resources
Faith
Community
For Parents
Adolescent
Life Issues
Bible Study
& Religious
Learning
Youth
Leadership
Milestones
Service
Projects
Mission
Trips
Prayer &
Spiritual
Formation
Youth
Programming
Prayer &
Spiritual Life
Daily Devotion
Resources
Spiritual
Mentoring
Resources
Prayer Group
Resources
Spiritual
Practices
Course
Resources
Retreat
Resources
Day at the
Monastery
Resources
Online Prayer
Intentions
Young Adult
Faith
Formation
Network
Worship &
Church Year
Life Issues,
Transitions,
&
Milestones
Young Adult
Peer
Community
Missional &
Discovering
Faith (Alpha
Course)
Faith
Community
Justice,
Service,
Mission
Scripture
Enrichment
Faith
Enrichment
Spiritual
Enrichment
Adult
Faith
Formation
Network
Sunday
Worship
Missional
&
Discovering
Faith
Liturgical
Seasons
Grandparents
Scripture
Enrichment
Intergenerational
Faith Community
Life Issues
&
Milestones
Spiritual
Enrichment
Service &
Mission
Faith
Enrichment
Adult
Programming
Spiritual
Enrichment
Online Courses
Resource
Apps & Enewsletters
Resource
Online Prayer &
Spirituality
Resources
Small Group
Bible Study
Resources
Retreats
Resource
Day at the
Monastery
Resource
Spiritual Book
of the Month
Club
Resource
Monthly
Spiritual
Practices Series
Resource
www.wordpress.org
Other Platforms
www.wix.com www.squarespace.com
1. Choose a domain name.
2. Select a website template that is “mobile”
responsive.
3. Create the primary navigation system (main
menu) from the network content areas.
4. Build each webpage to incorporate all programs,
activities, and resources for each content area.
5. Design the webpage for your target audience—
write the website content to your audience.
1.
2.
3.
4.
5.
6.
7.
Don’t make the user think—make web pages selfexplanatory so the user hardly has any perceived
effort to understand them, for example, clear
choice of labels, clearly “clickable” items, simple
search.
People generally don’t read web pages closely;
they scan, so design for scanning rather than
reading.
Create a clear visual hierarchy and menu system
(main menu, submenus).
Make it very clear how to navigate the site, with
clear “signposts” on all pages.
Omit needless words.
The home page needs the greatest design care to
convey site identity and mission.
Promote user goodwill by making the typical tasks
easy to do, make it easy to recover from errors,
and avoid anything likely to irritate users.
Discerning Learning
Needs
Reflecting on Growth &
Identifying New Needs
Working with a
Mentor/Guide
Sharing Learning with
Others
Finding Resources on
the Network
Engaging in Formation
in a Variety of
Learning Environments
Personalized pathways for discipleship & faith
growth. . . .
 Guide people in discerning their religious and
spiritual needs
 Equip people with the resources and tools to
learn and grow at their own pace
 Provide mentoring and support for the
journey
1. Let your user experience the network online. Show don’t tell.
Let them review the website and the programming. Just the
minimum context so they understand what to do. (Have
computers or tablets available for people to use or ask them
to bring a device to the focus group.)
2. Have them talk through their experience. For example, when
appropriate, ask “Tell me what you are thinking as you are
doing this.”
3. Actively observe. Watch how they use (and misuse!) the
website. Don’t immediately “correct” what your user is doing.
4. Follow up with questions, such as: “Show me why this would
(or would not) work for you.” “Can you tell me more about
how this made you feel?” “Why? “ “Do you find things that
interest you and connect with your life?” “Are there things
you would have liked to see?”
Be sure to pay careful attention to the titles and
descriptions so that they capture people’s interests.
Develop descriptions that are positive in tone, indicate
clearly the content or focus of an activity.
1. Describe how your offerings respond to something
within the lives of people. Highlight the relationship
between the content and the particular spiritual or
religious needs, interests, passions, concerns, or life
issues of people.
2. Describe the 2-3 benefits of participating or engaging in
faith formation.
3. Explain to people how to use the Network and how to
access the activities and resources.
1. Connect to (or extend from) a gathered event, program,
ministry.
2. Use personalized invitations.
3. Establish a Facebook page for faith formation for
Network announcements, updates, stories and photos
from people engaged in faith formation, etc.
4. Use Twitter to announce updates, events, and invite
reflections from people on their experiences in the
Network.
5. Send email or regular e-newsletters to targeted groups
(use a service like Constant Contact).
6. Provide ways to share experiences using blogs, Twitter,
Facebook: videos, reports, photos, etc.
Our social network is made up of all the people we’re
connected to, all the people they are connected to, all
the people they are connected to, and so on.
Your Friends’
Friends
Your Friends
Your Friends’
Friends
You
Your Friends’
Friends
Your Friends
Your Friends’
Friends
Your Friends’
Friend’s
Friends
Your Friends’
Friend’s
Friends
Your Friends’
Friend’s
Friends
METHOD
Feedback Capt ureGrid
WHY use a feedback capture grid
Use a feedback capture grid to facilitate real-time capture, or post-mortemunpacking, of feedback on
presentations and prototypes –times when presenter-critiquer interaction is anticipated. This can be used
either to give feedback on progress within the design teamor to capture a user’s feedback about a
prototype. You use the grid because it helps you be systematic about feedback, and more intentional about
capturing thoughts in the four different areas.
HOW to use a feedback capture grid
1. Section off a blank page or whiteboard into quadrants.
2. Draw a plus in the upper left quadrant, a delta in the upper right quadrant, a question mark in the lower
left quadrant, and a light bulb in the lower right quadrant.
It's pretty simple, really. Fill the four quadrants with your or a user’s feedback. Things one likes or finds
notable, place in the upper left; constructive criticismgoes in the upper right; questions that the experience
raised go in the lower left; ideas that the experience or presentation spurred go in the lower right. If you
are giving feedback yourself, strive to give input in each quadrant (especially the upper two: both “likes”
and “wishes”).