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News DELL’s END-TO-END ENTERPRISE TECHNOLOGY SOLUTIONS HELP BUSINESSES GAIN EXPONENTIAL GROWTH Dell showcases its enterprise IT solutions prowess in fast growing emerging markets Open and scalable solutions provide easy deployment with built-In ability to scale business Trivandrum, 26th June 2013: Dell India has concluded its ‘Dell Technology Day’ in Trivandrum, a special showcase of its end-to-end solution offerings for enterprises in the city. Targeted at IT Managers & CIOs, the event saw a host of presentations that highlighted the different ways in which Dell’s technology solutions improves business momentum and accelerates growth for enterprises of any size, scale or industry. Trivandrum has been on a growth path with a set-up of enterprises across markets and verticals and has therefore contributed greatly to India’s growth trajectory. According to a Gartner report India will account for almost half of the world’s emerging markets’ IT dollars in 2013, significantly higher than Brazil, Russia, Mexico, and China. Growth in the thriving emerging cities of India is an important focus and Dell has been executing several strategies to ensure that it emerges as a leader here. In an effort to broaden the reach of its end-to-end solutions portfolio and bolster its sales in these markets, Dell has chosen Trivandrum amongst the 8 other cities with a high growth-potential to showcase its solutions portfolio and increase customer awareness. Through the event a broad portfolio of Dell’s end-to-end solutions portfolio were demonstrated. These solutions have been instrumental in helping several of Dell’s customers across India to manage devices, enhance security, scale and boost user productivity, while providing the flexibility to support anytime, anywhere access on any device to offer to customers across India. Dell’ enterprise turnkey IT solutions that have helped organizations achieve success in: Optimizing Data- The unifying Fluid Data architecture from Dell is designed to intelligently optimize data everywhere, helping to transform IT operation into innovation. In the case of Yash Raj Films, Dell helped the legendary media company to archive 40 years of their data efficiently through a scalable solution that scales to meet the studios growing demands. Modernizing infrastructure- Dell helps enterprises to move from their legacy systems and helps them modernize their IT infrastructure with the help of a range of end-to-end solutions. For instance, Dell helped Nilkamal, the plastic manufacturing giants replace the aging file servers in their factories with rugged standalone servers that improved server response time by 30 percent and allowed uninterrupted dispatch of products. Integrating applications- Dell’s application integrated solutions help companies lower cost of running applications. Many companies like USHA international have achieved increased ROI by using Dell’s integrated application solutions. USHA International was able to improve its supply chain planning through 60% faster report generation. Growing business- By helping customers accelerate their adoption of virtualization and convergence and move to the Cloud, companies like UST Global have expanded their infrastructure capacity without a corresponding increase to the data center footprint with the help of Dell’s virtualization and server solutions thereby achieving business success. Improving Efficiency. – Dell has helped several customers to efficiently run their business with the help of end-to-end IT solutions. Dell helped Sapient migrate to unified communication platform to deliver new collaboration possibilities globally. Sapient saw an improvement in productivity and a return on investment within 6 months of deployment. Simplifying IT – Converged Infrastructure solutions, infrastructure that packages multiple information technology (IT) components into a single, optimized computing solution can help organizations simplify IT. Dell’s PowerEdge VRTX, the first converged IT solution designed specifically for remote and small office environments can help organizations manage their growing data needs with a single solution. Keeping its focus on products, solutions and services, Dell has created a dedicated team that focuses on the needs and demands of emerging markets. This on-ground team of Subject Matter Experts (SMEs) constantly supports the customers in these markets to ensure high quality of service delivery and customer support. Quotes: “At Dell our focus is to enable organizations to grow and thrive using technology. The need of the hour is to offer customer’s solutions that help them invest their IT budget to enhance efficiency and manageability while being cost effective. Our commitment to the enterprise space is seen through our ability to use IT as an enabler in achieving business results and competitive advantage for our clients. We strongly believe that the next wave of IT growth will come from the emerging markets. Hence, these events are an opportunity for us to connect with our customers in these markets, understand their needs and deliver better solutions.” Amit Luthra, National Manager, Storage & Networking Solutions Marketing, Dell India. About Dell Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services that give them the power to do more. For more information, visit www.dell.com. Contact Information Archana Mohan Dell India Anuja Prabhu 20:20 MSL +91 9663405836 +91 9980433164 [email protected] [email protected]