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Working together HIS GENIUS WAS DEFINED BY IRRATIONALITY- A DIVINE MADNESS… MARILYN MONROE FOUND DEAD IN PROBABLE SUICIDE “….huge intrusion into our grief…” “They just want their pound of flesh…” “They didn’t report things accurately.” “…it had been sensationalised…if I had been more cooperative…it wasn’t that I didn’t want to…it was that I couldn’t cope with it.” Educate and inform ◦ Offer helpline info Method and context ◦ Avoid excess detail Placement and illustration ◦ Images of victim Avoid over simplification Avoid melodrama of suicide or its aftermath Aim for sensitive coverage To research previous work in this area To assess the quality of local media reporting against Good Samaritans media guidelines To assess media reporting in an objective manner to provide recommendations which can be useful to the local media Literature search of pubmed using terms “suicide” and “media” Obtained identifiers for suicides occurring over a three year period Identified relevant media articles using search terms on Google Suicides recorded 180 Data available 166 Suicides reported 83 Total number of articles 160 Not Reported reported 50% 50% Body found in Truro woods where missing Newquay man’s car was found Flashbacks and work probe behind suicide Man set himself on fire when relationship ended, inquest hears Paranoid husband killed his wife and then himself, coroner rules Police officer committed suicide after sending text to husband instead of lover Samaritan Guidance No. of articles (%) Image of victim 71 (44) Helpline information 4 (3) Over-simplification 81 (51) Melodramatic 75 (47) Tribute 68 (43) Method in headline 45 (28) Method in text 106 (66) Year Context No. of articles Outcome 2002 Australia 415 Method 30%, image14%, helpline 6.5% 2010 Utah 71 Helpline 6% 2010 Chinese community 2279 Method 81%, image 58%, helpline 9% 2010 USA 157 Method 56%, image 21%, helpline 31% 2011 Bristol time series 427 Helpline 0.5% 2013 Hungary 18 Method 72%, image 56%, helpline 0% “…a lot of people went to journalism school because they wanted to help society…” “…promoting the public good…” “societal watchdog” “If I already feel curious – my audience must want to know about it.” Three main targets ◦ Headlines! ◦ Helplines! ◦ Headshots! Method for assessing themes of suicides which are more likely to be reported Evidence that guidelines decrease rates of suicide limited Suicide a global public health issue Strong evidence that media reporting can have a negative impact on suicide rates worldwide Assessment of local media shows some worrying trends Need to provide support to local media with view to assessing changes at a future date Thank-you