Download Capturing the Cloud

Capturing the Cloud.
(Please see Speaker Notes
for addition details)
By Robert Curl
www.robertcurl.me
What is a cloud?
•
any collection of particles (e.g., smoke or dust)
or gases that are visible
Cloud computing is the aggregation of various
distributed services on disparate computing
systems connected via a common network.
Why now?
Hardware
Software
• Cheap Systems
• Standard Protocols
o Commoditization of
o IPv4, IPv6, IEEE_802.xx,
computers
TCP/IP, UDP, HTTP,
HTTPS, ..etc
o Virtualization of
computers
• Open Source Software
• Network
o Highly developed yet
o Bandwidth
license free platforms
o Constantly Connected
and APIs
 WiFi
o Economics to spur
innovation
 Cellular / Mobile
• SOA mentality
Good Cloud / Bad Cloud
Benefits
• Hardware efficiency
• Scalability
o Demand based computing
o Linear vs Tiered Growth
rates
o Transactional Accounting
• Outsourcing of hardware level
administration
• Reduced Costs
o Significantly lower barriers
to entry
Concerns
• Security
o Increased focus on WebApp
security
o Security without control/privacy
• Availability
o Increased network load
o SLE of service provider
• Runaway costs
o Must scale business model to
usage model
• Data ownership
o Who owns your data?
o Legality of intrusions.
o Private vs Public
The major players
SaaS
• SalesForce.com
• Google Apps
• eBay
• Paypal
• Apple iTunes
• Big Belly
• Zynga
• DropCam
• Microsoft Live
• Facebook
• Twitter
• Zoho
• ANY WEBSITE!
PaaS
IaaS
• SalesForce's • Amazon AWS
Force.com
• Joyent
• Rackspace
• Google App
Engine
• Rightscale
• Microsoft Azure • AT&T Synaptic
• Zoho Creator
Service
• Amazon
• Verizon
Beanstalk
Who uses the cloud?
• Everyone!!
• Some have even made money doing it...
o Mark Zuckerberg (Facebook)
o Sean Parker (Napster, Facebook, Gowalla)
o Reed Hastings (Netflix)
o Jeff Bezos (Amazon)
o Mark Pincus (Zynga)
o Greg Duffy and Aamir Virani (DropBox)
o Jim Poss (BigBelly Solar)
o Pierre Omidyar (eBay)
BigBelly
Solar
Premise:
Solar powered, 'smart' waste
compactors
Cloud Innovation:
Use of cellular networks to
connect remote sensors to a
central processing server farm.
BigBelly
Solar
Cloud Benefit:
Consistently updated sensor
data allows near real time
analysis from a cloud hosted
administration website. Waste
units are emptied only when
needed drastically cutting labor
and fuel costs
DropCam
Premise: Plug & Play webcam with online video feed.
Cloud Innovation: Automated network setup, free public
and private video streams, premium cloud based DVR service.
Cloud Benefit: Live streams from each camera are
processed by the company's servers before being made
available. This limits potential security risks to home
networks, allows access control logic and allows remote
monitoring regardless of location.
Netflix
Premise:
Online Online
video rental
service.
Cloud Benefit:
queuing
allows for on-demand media browsing,
user preference tracking, and quicker user activity turnover. Online media
streaming
allows for on-demand
media consumption.
Cloud
Innovation:
Internet catalogue
browsing, distributed streaming
services.
Premise: Personalized Internet radio
Cloud Innovation: Near
ubiquitous access to Pandora radio
streams.
Cloud Benefit: Pandora is able to
offer highly accurate song suggestions
based off of a combination of user activity
signals and song metadata from the
"Music Genome Project". This would be
highly resource intensive within a fat
client architecture
The Future of the Cloud
Trends in HW & SW...
• Increase in availability and
performance of networks
• Decreased reliance on
traditional OS and
computing systems
• Increased consolidation of
data, both public and private
data.
• Decreased costs for hosted
computational power.
• Increased prevalence of
RFID and NFC chips.
Finding opportunities...
• Improve on things that
bother you!
• Focus on the data.
• Break down large products
into collections of smaller
services.
• Evaluate how connecting
various services could
provide additional
functionality.
• Get involved with Open
Source Projects.
Beyond the Cloud:
THE INTERNET OF THINGS
What is the Internet of Things?
A) An idea of all physical objects being universally addressable
with most being digitally accessible or network connected.
What is so great about the Internet of Things?
A) Greater control and automation of daily processes. For
example, greatly reducing inventories throughout a multilayered supply chain through RFID inventory tags and
interconnected inventory management systems.
What will enable the Internet of Things?
A) High bandwidth and ubiquitous wireless networks, extremely
cheap RFID and NFC devices, enormous scaling of universal
addresses for non-digital and inanimate objects
Q&A
Presentation By
Robert Curl
www.robertcurl.me