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VerticalMatch
Marketing Plan 2010
Vertical Match Marketing Plan for 2010
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Placement Market – provides an end-to-end recruiting service
for open positions within a company.
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Services include defining position requirements, sourcing and
screening candidates, and facilitating the interview and
negotiation process. This market is divided into permanent and
contractor placement.
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eRecruiting Market – represents the Internet implementation of
classic hiring and recruiting functions.
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comprised of job posting boards, employment communities, and
corporate job web sites.
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Human Capital Management – varying levels of software
solutions in this market.
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Two most common are human resource applications and
professional service automation applications
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Human resource applications manage job definitions, the hiring
process, employee reviews, benefits and the like.
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Professional service automation packages manage the day-today operations for consulting organizations.