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www.pwc.com PwC Pioneer – Open up tomorrow’s markets 2014 Are you a Pioneer, looking to grow in new markets? Could entering a frontier market mean risking your reputation? Can you afford to miss out in the development of frontier markets? Do you need help spotting the opportunities? PwC Pioneer – Open up tomorrow’s markets PwC Tapping into tomorrow’s markets Frontier markets are acknowledged as key sources for future growth: large and increasingly prosperous populations, rich natural resources and rising investments in infrastructure are among the main drivers of economic opportunity. Pioneering companies see the potential. PwC Pioneer will help your business to identify the right opportunity and the appropriate entry strategy for you. And help you to spot the hidden pitfalls. Spotting the hidden dangers Frontier markets often have strong governments but weak governance. So it’s not just a matter of following the rules, but following the right rules in the right way. For example, different political factions may control different ministries, giving plenty of scope to offend powerful interests by mistake. Even simple things such as setting up a company may need sensitive diplomacy. Step by step support Every Pioneer needs a guide and partner. That’s what PwC Pioneer provides – not just advice, but services on the ground. We understand the local market, particularly how business and politics fit together. We can help supply the relationships you lack and we also know what you need and expect as a reputable company. Protecting your operations and reputation Two of the biggest risks are operational and reputational. Even small mistakes can have big consequences. For example, one company failed to understand the intricacies and importance of the political landscape and its venture crashed. Another didn’t take account of how long it would take to register a subsidiary, which delayed the whole operation and increased costs. A third skimped on due diligence and found its new partner had links to organised crime. PwC Pioneer – Open up tomorrow’s markets PwC PwC Pioneer Do you understand the local business culture? Do you understand the political and security situation? Are you actively managing relationships with local communities and stakeholders? Do you have business continuity planning? Have you identified all stakeholders and a suitable local partner? Pioneer Have you considered environmental factors and how they will affect your operations? How are you funding your expansion? PwC Pioneer – Open up tomorrow’s markets PwC Which markets present the best opportunities for you? How familiar are you with local tax and legal requirements? Have you met all immigration requirements for your staff? Is your supply chain resilient and secure? How strong is your brand in the local market and is your IP protected? Support at every stage Making the decision – The analysis Together we can identify the specific opportunities for your firm and develop a suitable entry strategy using in-depth research. We’ll also produce a thorough analysis of the risks you’ll face – including the political and security situation. This will let your board make informed decisions. Setting up – The practicalities We can support you in choosing the appropriate business vehicle for your operation, do due diligence on target companies and potential partners, produce valuations, and help with legal and tax registrations, and with opening local bank accounts. Sustaining the business – Support when you need it We can give you day-to-day support – With tax filings, financial reporting, audit requirements, and managing your people, especially when it comes to expatriates and their families. The prize for getting it right is a lasting presence in tomorrow’s markets. We can help you achieve that. “By failing to prepare you’re preparing to fail” Benjamin Franklin PwC Pioneer – Open up tomorrow’s markets PwC Our experience Assisting a UK company enter Nigeria with local office set up, advice on corporate and tax structuring, compliance with local content laws and local partner due diligence. Analysis of the political environment in Angola and Mexico to provide the context for a business reviewing its operations in both countries. A thematic overview of the trends shaping government priorities in the Middle East and North Africa following the ‘Arab Awakening’, and the implications for an operations management company seeking to expand its business in the region. A political and security assessment for a team of consultants deploying to Basra to work in the oil and gas sector. Introducing a US construction firm to Burkina Faso, explaining the political and security considerations within the country and the region, which facilitated a successful establishment and sustainable business. PwC Pioneer – Open up tomorrow’s markets PwC Contact us Email: [email protected] Christopher Nason Nick Fishwick Sam Heslop +44 (0) 20 7804 3584 +44 (0) 20 7212 6563 +44 (0) 20 7804 9901 [email protected] [email protected] [email protected] Chika Chukwujekwu Jamie Hepburn Maria Laranjeira +44 (0) 20 7804 2286 +44 (0) 20 7212 2532 +44 (0) 20 7804 3519 [email protected] [email protected] [email protected] Carolyn Clarke Mike Curran +44 (0) 1224 253 380 +44 (0) 20 7213 8190 [email protected] [email protected] PwC UK helps organisations and individuals create the value they’re looking for. We’re a member of the PwC network of firms in 157 countries with more than 184,000 people committed to delivering quality in assurance, tax and advisory services. Tell us what matters to you and find out more by visiting us at www.pwc.com/uk. This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. You should not act upon the information contained in this publication without obtaining specific professional advice. No representation or warranty (express or implied) is given as to the accuracy or completeness of the information contained in this publication, and, to the extent permitted by law, PricewaterhouseCoopers LLP, its members, employees and agents do not accept or assume any liability, responsibility or duty of care for any consequences of you or anyone else acting, or refraining to act, in reliance on the information contained in this publication or for any decision based on it. © 2014 PricewaterhouseCoopers LLP. All rights reserved. In this document, "PwC" refers to the UK member firm, and may sometimes refer to the PwC network. Each member firm is a separate legal entity. Please see www.pwc.com/structure for further details. 140108-112658-ML-OS