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www.pwc.com
PwC Pioneer – Open up
tomorrow’s markets
2014
Are you a Pioneer, looking
to grow in new markets?
Could entering a frontier
market mean risking your
reputation?
Can you afford to miss out
in the development of
frontier markets?
Do you need help spotting
the opportunities?
PwC Pioneer – Open up tomorrow’s markets
PwC
Tapping into tomorrow’s markets
Frontier markets are acknowledged as key sources for future growth: large and increasingly prosperous populations, rich natural
resources and rising investments in infrastructure are among the main drivers of economic opportunity.
Pioneering companies see the potential. PwC Pioneer will help your business to identify the right opportunity and the appropriate entry
strategy for you. And help you to spot the hidden pitfalls.
Spotting the hidden dangers
Frontier markets often have strong governments but weak governance. So it’s not just a matter of following the rules, but following the
right rules in the right way. For example, different political factions may control different ministries, giving plenty of scope to offend
powerful interests by mistake. Even simple things such as setting up a company may need sensitive diplomacy.
Step by step support
Every Pioneer needs a guide and partner. That’s what PwC Pioneer provides – not just advice, but services on the ground. We
understand the local market, particularly how business and politics fit together. We can help supply the relationships you lack and we
also know what you need and expect as a reputable company.
Protecting your operations and reputation
Two of the biggest risks are operational and reputational. Even small mistakes can have big consequences. For example, one company
failed to understand the intricacies and importance of the political landscape and its venture crashed. Another didn’t take account of
how long it would take to register a subsidiary, which delayed the whole operation and increased costs. A third skimped on due
diligence and found its new partner had links to organised crime.
PwC Pioneer – Open up tomorrow’s markets
PwC
PwC Pioneer
Do you
understand
the local business
culture?
Do you
understand
the political
and security
situation?
Are you
actively managing
relationships with
local communities and
stakeholders?
Do you have business
continuity planning?
Have you
identified all
stakeholders and
a suitable local
partner?
Pioneer
Have
you considered
environmental factors
and how they will affect
your operations?
How are you
funding your
expansion?
PwC Pioneer – Open up tomorrow’s markets
PwC
Which
markets present
the best
opportunities
for you?
How familiar are you
with local tax and legal
requirements?
Have you met all
immigration
requirements for
your staff?
Is your
supply chain
resilient
and secure?
How strong
is your brand in the
local market and
is your IP
protected?
Support at every stage
Making the decision – The analysis
Together we can identify the specific opportunities for your firm and
develop a suitable entry strategy using in-depth research. We’ll also
produce a thorough analysis of the risks you’ll face – including the
political and security situation. This will let your board make
informed decisions.
Setting up – The practicalities
We can support you in choosing the appropriate business vehicle for
your operation, do due diligence on target companies and potential
partners, produce valuations, and help with legal and tax
registrations, and with opening local bank accounts.
Sustaining the business – Support when you need it
We can give you day-to-day support – With tax filings, financial
reporting, audit requirements, and managing your people, especially
when it comes to expatriates and their families.
The prize for getting it right is a lasting presence in
tomorrow’s markets. We can help you achieve that.
“By failing to prepare
you’re preparing to fail”
Benjamin Franklin
PwC Pioneer – Open up tomorrow’s markets
PwC
Our experience
Assisting a UK company enter
Nigeria with local office set up,
advice on corporate and tax
structuring, compliance with local
content laws and local partner due
diligence.
Analysis of the political
environment in Angola and Mexico
to provide the context for a
business reviewing its operations
in both countries.
A thematic overview of the trends shaping
government priorities in the Middle East
and North Africa following the ‘Arab
Awakening’, and the implications for an
operations management company seeking
to expand its business in the region.
A political and security assessment
for a team of consultants
deploying to Basra to work in the
oil and gas sector.
Introducing a US construction firm
to Burkina Faso, explaining the
political and security
considerations within the country
and the region, which facilitated a
successful establishment and
sustainable business.
PwC Pioneer – Open up tomorrow’s markets
PwC
Contact us
Email: [email protected]
Christopher Nason
Nick Fishwick
Sam Heslop
+44 (0) 20 7804 3584
+44 (0) 20 7212 6563
+44 (0) 20 7804 9901
[email protected]
[email protected]
[email protected]
Chika Chukwujekwu
Jamie Hepburn
Maria Laranjeira
+44 (0) 20 7804 2286
+44 (0) 20 7212 2532
+44 (0) 20 7804 3519
[email protected]
[email protected]
[email protected]
Carolyn Clarke
Mike Curran
+44 (0) 1224 253 380
+44 (0) 20 7213 8190
[email protected]
[email protected]
PwC UK helps organisations and individuals create the value they’re looking for. We’re a member of the PwC network of firms in 157 countries with more than 184,000 people committed to delivering quality in
assurance, tax and advisory services. Tell us what matters to you and find out more by visiting us at www.pwc.com/uk.
This publication has been prepared for general guidance on matters of interest only, and does not constitute professional advice. You should not act upon the information contained in this publication without
obtaining specific professional advice. No representation or warranty (express or implied) is given as to the accuracy or completeness of the information contained in this publication, and, to the extent permitted
by law, PricewaterhouseCoopers LLP, its members, employees and agents do not accept or assume any liability, responsibility or duty of care for any consequences of you or anyone else acting, or refraining to
act, in reliance on the information contained in this publication or for any decision based on it.
© 2014 PricewaterhouseCoopers LLP. All rights reserved. In this document, "PwC" refers to the UK member firm, and may sometimes refer to the PwC network. Each member firm is a separate legal entity.
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