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Public Relations Cases, 9th Edition Chapter Cases Part I Solving Public Relations Problems Chapter 1 Public Relations in Action Chapter 2 A Public Relations Process Part II Reaching Major Audiences Chapter 3 Media Relations Case 3-1 EARTH HOUR 2008 (World Wildlife Fund) Case 3-2 Save-A-Landmark National Civil Rights Museum (Hampton Hotels) Case 3-3 NORAD Tracks Santa (NORAD Public Affairs) Chapter 4 Social Media Case 4-1 Doritos Crashes the Super Bowl (FritoLay) Case 4-2 Refreshing Change: Pepsi Refresh Project Brings Good Ideas to Life (PepsiCo) Case 4-3 The Miller High Life One-Second Ad (MillerCoors) Case 4-4 Volkswagen GTI Becomes the World’s First Car Launched Exclusively on a Mobile Device (Volkswagen of America) Chapter 5 Internal Communication Employee Relations Cases Case 5-1 Allstate Insurance Company Southeast Region Employee Engagement Strategy (Allstate Insurance Company) Case 5-2 Best Adoption-Friendly Workplace and Foster Care Adoption Outreach (Dave Thomas Foundation) Case 5-3 Rise to the Challenge: Overcoming The Great Recession of 2009 (Newell Rubbermaid) Member Relations Cases Bonus Case 5-4 Fraternal Order of Eagles Increases Understanding and Awareness (Fraternal Order of Eagles) This case is located on the book’s student companion website. Chapter 6 Community Relations Case 6-1 Puget Sound Energy's Rock The Bulb Tour (Puget Sound Energy) Case 6-2 The New UTC (Westfield) Case 6-3 Spike & Biscuit Rebrand for the Charleston Animal Society (Charleston Animal Society) Chapter 7 Public Affairs and Government Relations Case 7-1 Stop Oil Speculation Now (Air Transport Association) Case 7-2 Two Hospitals for Williamsburg (Riverside Health System) Chapter 8 Investor and Financial Relations Case 8-1 Aflac Gives Shareholders A “Say on Pay” (Aflac) Case 8-2 No Brakes for Monro Muffler! (Monro Muffler Brake, Inc.) Case 8-3 The Debt Diva Campaign (CareOne Services) Chapter 9 Consumer Relations Case 9-1 Häagen-Dazs loves Honey Bees (Häagen-Dazs) Case 9-2 Hallmark Sound Card Product Launch: Sweet Music! (Hallmark Cards) Chapter 10 International Public Relations Case 10-1 Unilever Turkey’s “Garbagelady (COPMADAM)” Program (Unilever Turkey) Case 10-2 A Woman’s Stand: The Largest Human Pink Ribbon Campaign (Adalid Public Relations) Case 10-3 McDonald's Global 2008 Beijing Olympic Games Sponsorship: “Bringing People Together Like Never Before” (McDonald’s Corporation) Chapter 11 Relations with Special Publics Case 11-1 Air New Zealand Pink Flight (Air New Zealand) Case 11-2 Changing The Meaning Of "Organ Donor" Among Motorcyclists (Lifeline of Ohio) Case 11-3 United Way of Greater Milwaukee If Truth Be Told Initiative (United Way of Greater Milwaukee) Part III Emergency Communication Chapter 12 Crisis Communications Case 12-1 Deepwater Horizon: Offshore Drilling Oil Spill Case 12-2 Crystallizing a Response to a Crisis (Imperial Sugar) Case 12-3 Trouble Brewing Case 12-4 Pencils Down: Making East Coast Writers Voices Heard During the 100-Day Writers Guild Strike (Writers Guild of America East) Part IV Integrated Marketing Communications Chapter 13 Integrated Marketing Communications Case 13-1 The Nashville Symphony Loves Nashville, Starring Our New Maestro (Nashville Symphony) Case 13-2 National Peanut Board Responds to Recall of More Than 3,000 Products (National Peanut Board) Case 13-3 Creating A World with More Birthdays (American Cancer Society)