Download Chapter 10 International Public Relations

Public Relations Cases, 9th Edition
Chapter Cases
Part I Solving Public Relations Problems
Chapter 1 Public Relations in Action
Chapter 2 A Public Relations Process
Part II Reaching Major Audiences
Chapter 3 Media Relations
 Case 3-1 EARTH HOUR 2008 (World Wildlife Fund)
 Case 3-2 Save-A-Landmark National Civil Rights Museum (Hampton Hotels)
 Case 3-3 NORAD Tracks Santa (NORAD Public Affairs)
Chapter 4 Social Media
 Case 4-1 Doritos Crashes the Super Bowl (FritoLay)
 Case 4-2 Refreshing Change: Pepsi Refresh Project Brings Good Ideas to Life (PepsiCo)
 Case 4-3 The Miller High Life One-Second Ad (MillerCoors)
 Case 4-4 Volkswagen GTI Becomes the World’s First Car Launched Exclusively on a
Mobile Device (Volkswagen of America)
Chapter 5 Internal Communication
Employee Relations Cases
 Case 5-1 Allstate Insurance Company Southeast Region Employee Engagement Strategy
(Allstate Insurance Company)
 Case 5-2 Best Adoption-Friendly Workplace and Foster Care Adoption Outreach (Dave
Thomas Foundation)
 Case 5-3 Rise to the Challenge: Overcoming The Great Recession of 2009 (Newell
Rubbermaid)
Member Relations Cases
 Bonus Case 5-4 Fraternal Order of Eagles Increases Understanding and Awareness
(Fraternal Order of Eagles) This case is located on the book’s student companion website.
Chapter 6 Community Relations
 Case 6-1 Puget Sound Energy's Rock The Bulb Tour (Puget Sound Energy)
 Case 6-2 The New UTC (Westfield)
 Case 6-3 Spike & Biscuit Rebrand for the Charleston Animal Society (Charleston Animal
Society)
Chapter 7 Public Affairs and Government Relations
 Case 7-1 Stop Oil Speculation Now (Air Transport Association)
 Case 7-2 Two Hospitals for Williamsburg (Riverside Health System)
Chapter 8 Investor and Financial Relations
 Case 8-1 Aflac Gives Shareholders A “Say on Pay” (Aflac)
 Case 8-2 No Brakes for Monro Muffler! (Monro Muffler Brake, Inc.)
 Case 8-3 The Debt Diva Campaign (CareOne Services)
Chapter 9 Consumer Relations
 Case 9-1 Häagen-Dazs loves Honey Bees (Häagen-Dazs)
 Case 9-2 Hallmark Sound Card Product Launch: Sweet Music! (Hallmark Cards)
Chapter 10 International Public Relations
 Case 10-1 Unilever Turkey’s “Garbagelady (COPMADAM)” Program (Unilever Turkey)
 Case 10-2 A Woman’s Stand: The Largest Human Pink Ribbon Campaign (Adalid Public
Relations)
 Case 10-3 McDonald's Global 2008 Beijing Olympic Games Sponsorship: “Bringing
People Together Like Never Before” (McDonald’s Corporation)
Chapter 11 Relations with Special Publics
 Case 11-1 Air New Zealand Pink Flight (Air New Zealand)
 Case 11-2 Changing The Meaning Of "Organ Donor" Among Motorcyclists (Lifeline of
Ohio)
 Case 11-3 United Way of Greater Milwaukee If Truth Be Told Initiative (United Way of
Greater Milwaukee)
Part III Emergency Communication
Chapter 12 Crisis Communications
 Case 12-1 Deepwater Horizon: Offshore Drilling Oil Spill
 Case 12-2 Crystallizing a Response to a Crisis (Imperial Sugar)
 Case 12-3 Trouble Brewing
 Case 12-4 Pencils Down: Making East Coast Writers Voices Heard During the 100-Day
Writers Guild Strike (Writers Guild of America East)
Part IV Integrated Marketing Communications
Chapter 13 Integrated Marketing Communications
 Case 13-1 The Nashville Symphony Loves Nashville, Starring Our New Maestro
(Nashville Symphony)
 Case 13-2 National Peanut Board Responds to Recall of More Than 3,000 Products
(National Peanut Board)
 Case 13-3 Creating A World with More Birthdays (American Cancer Society)