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Communicating Statistics – making an impact Future ideas in communications UNECE – Conference of European Statisticians Per Nymand-Andersen Berlin, 27-29 May 2013 1 The importance of communicating statistics Good sustainable decisions Professional users and citizens Knowledge based society Policy accountability Analysis & assessment Statistical and financial literacy Policy making Policy validations Policy decisions Policy options Analysis & assessment FACTUAL AND INDEPENDENT STATISTICS The communication of statistics contributes to build public support and trust for the pursuit of price and financial stability and prudent economic policies. 2 The users of statistics and what do they want Core users of statistics Request for Statistics Governing Council/ Executive Board Journalists/Media Financial analysts • • •• ••• Research/Academia General public High volume data users Reporting institutions Serving the core professional market segment will amplify the statistics message and reach a significant broader audiences, including the general public 3 Future ideas in communications From the pool of research, the TFA has extracted 62 recommendations as the most valuable and fit applied with success by NCBs, FED, Eurostat or NSIs, international organisations Nine self-contained “Islands of Excellence” – (IoE) 4 Future ideas in communications Island of Excellence Examples of TFA recommendations (# of recommendations in brackets) Media /Journalists (8) Financial analysts (7) Easy to select country comparison Ability to select charts, graphs and associated statistics directly from publications Research /Academia(4) Promoting research based on central bank’s statistics Availability of micro data High volume users (3) Facilitate the re-distribution of statistics Easy to use download facilities Workshop, training, webinars Using descriptive statistics in press releases Adding deep links to series in press releases Communicate in common terminology Reporting institutions (3) Provide reporting agents with monthly comparable statistics (national & other national) 5 Future ideas in communications Island of Excellence Examples of TFA recommendations (# of recommendations in brackets) Mobile statistics (2) E-book formats User required and user friendly statistics applications for mobile devices Visualisation (2) Explore common off-the-shelf visualisation tools fit for statistics use Competition on use of visualisation of statistics Website (24) Sharing of chart gallery One shop for euro area and associated national statistics User interaction (9) Website monitoring User surveys and needs Online call centre Use of video to present statistics 6 STC taking action and way forward The “Statistics Accessibility and Presentation” (STAP) leads and contributes to: 35 members (17 NCBs and 3 international organisations) The implementation and develop of new communications ideas Release of the first Statistics Paper Series Cooperation with IT Universities Free use of statistics - Statistics video translated to all languages Use of webinars to reach a large group of professional users Interacting with large data vendors for bulk downloads 7 New e-publication standards Interaction 8 visualize the fiscal cliff Interaction 9 Let the user select own language Interaction 10 Tell the user of the most commonly used statistics - Interaction 11 Let the user map and chart statistics Interaction 12 STC taking action - Join efforts The last missing kilometer communication function needs to be significantly prioritised based on a statistics communication strategy build a communication point of interaction to statistics databases national statistics and international statistics have same interest of communicating statistics significant statistics knowledge, know-how is available and regular production and structured statistics infrastructures embrace the existing opportunities – significant enhancements - less technical and less costly now market open source and common contribution the last missing kilometer 13 Communicating Statistics – making an impact Future ideas in communications Per Nymand-Andersen 14