Download Project Planning Module 2, Unit 4 Sub Unit 1 Introduction

PEP2 Methodology
for
Social Marketing
Milestones
November 2010 – March 2011
November - December
TWG meeting (list how many)
• Meeting documentation: agenda, list of people
invited/attended, minutes/brief summary, outcome and
photograph from consensus workshop, , key outcomes /
action points
• TWG composition (list of names and positions)
November - December
Stakeholder meeting (including actual or potential ManCom
members)
• Meeting documentation: agenda, list of people
invited/attended, Customized PP presentation, minutes/brief
summary, outcome and photograph from consensus workshop,
key outcomes / action points
• Mancom composition (list of names and positions) –
preliminary if not yet established
November - December
Revised result chains
ToC box and narrative
Gantt chart (customized by CF until June, showing TWG and
stakeholder meetings);
Counterpart breakdown (Excel) and official confirmation letter
from LAP
CF (& LAP) satisfaction survey
January
Qualitative research
• Directed conversation/FGD/photo-voice
write up see directed conversations and composite profile (see
Lola p 38-43 in Lola)
=>Qualitative data can be added to the “general” section of the
audience profile in table in understanding our audience p 84 in
Lola).
=>(audience persona - this will be covered in 2nd University
phase but data gathered will help create it; see example from
session taught by Brooke; Madagascar; Serena island, not in
Lola)
January
Result chain validated
ToC validated
RarePlanet pages updated + 3 photos sent
Videos and photos passed over (5min footage / month)
January
Quantitative research:
•Preliminary objectives
•Campaign survey plan (TA, geographic scope, sample size
and methodology
•Campaign questionnaire finalized in Survey Pro
January
TWG planning workshop & PCRA training:
•TWG planning workshop
agenda and minutes, attendance list
•TWG VMG, org structure, roles, responsibilities
•TWG action plan (3 or 6 months)
•PCRA plan (3 or 6 months)
February
Quantitative research:
• Enumerators trained (create a training agenda)
• Pilot survey conducted
• Survey conducted
• Data entry commenced
February
PCRA (February to April)
Trainings for TWG on:
• PCRA activities (dry run)
• on log book systems in place at guardhouse
Meeting facilitated by TWG for stakeholders (and Mancom i
already formed) on involvement in PCRA community workshop
and underwater community monitoring, MERF survey
February
Training and activity by TWG for Mancom and community
• Resource mapping (fishers and gleaners map)
• MPA enforcement data
•Trend diagram
•Calendar diagram
• MPA history and folklore
• Fish and gear inventory
• Focus group discussion (enforcement incentives)
• Socio-economic (focused on fisheries)
• Log book systems in place at guardhouse
• Community coral reef monitoring team (formation) training and survey
PCRA documentation
MERF surveys(?)
February
ManCom (February to April)
• Mancom formation (if needed)
• MPA effectiveness rating
facilitated by TWG with ManCom
•ManCom planning workshop
VMG; finalize ManCom composition
March
•Quantitative research
• Data entered in Survey pro
• Data analyzed in custom report
• Audience segmentation
• Data summary section completed (see p 47 – 83 Lola)
• Quantitative data added to audience profile
(see Lola p83-86)
• SMART Objectives finalized
• Flagship species determined
RarePlanet Milestones
Identifying Secondary Research
Writing an Executive Summary
Presenting your Campaign Theory of Change
Communication Stressors Paper
Preliminary Theory of Change Narrative
Preliminary Site Summary
Organizational Communication Narrative
Preliminary Concept Model
Preliminary Threat Ranking
Preliminary Results Chains (Miradi file + J Peg)
Preliminary SMART Objectives (miradi or word)
Questionnaire Survey (questions finalized in Survey Pro)
Data entry completed in survey Pro
Pre-campaign survey analysis (in Survey Pro + word)
Barrier Removal Operations Plan
Preliminary Monitoring Plan
Revised Theory of Change
Project Plan Executive Summary
Project Plan
Project Plan presentation
Creative Brief
Module 2, Unit 4, Sub-Unit 1.1
Marketing mix
Preliminary work plan (COWP) & narrative
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