Download Developments in US Market for Digital Textile Printing

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DEVELOPMENTS IN HIGH
PRODUCTION &
INDUSTRIAL TEXTILE
PRINTING
History• Analog/Digital Comparison • Market Perspective
HISTORICAL
PERSPECTIVE
From the beginning to now
History of Textile Printing
The Evolution
2011
1960’s
1950’s
19th century
Digital
Ancient times
Rotary
Automated Flat Screen
Manual Screen Printing
Block Printing
Print Solution Classifications
Printer Classifications
• Key Features
Class 1
5-15 yards per hour
Class 2
20-100 yards per hour
Class 3
100-800 yards per hour
Class 4
70 yards per minute
• Ability to transport wide variety of fabrics
through printer
• Able to deliver variety of textile ink
chemistries through print head
• Either open or closed system for ink and
software
Digital Textile Technology Development Timeline
Milliken
develops
digital carpet
printer
1970’s
Canon
develops
digital textile
printer
1990’s
Encad
introduces
modified plotter
for digital textile
printing
1998
Mimaki enters
market with
their modified
printer
(TX series)
Several companies
modify plotters for
textile printing
(MS, Robustelli,
Yuhan-Kimberly,
Mutoh Europe)
2000-2008
Few companies
develop textile
specific digital
printers based on
different print heads
(MS, Reggianni,
Robustelli, Konica
Minolta, Atexco
2008- Present
Class 4 single pass machine commercialized by MS
2011
Current Players
Company
Class 2
Class 3
Class 4
Atexco
x
x
x
DGen
x
DGI
x
Durst
x
Epson/Robustelli
x
Konica Minolta
x
Kornit
x
Mimaki/La Meccanica
x
x
MS
x
x
MTex
x
Reggiani/EFI
x
SPG
x
x
x
x
x
Single Pass Machines in the Market
Konica Minolta Nassenger SP-1
Atexco Vega 1
SPG Pike
MS Lario
ANALOG VS
DIGITAL
PROCESS, SPEED, AND COST
Comparing Speed of Analog to Digital Printing
Automated Flat Screen
Class 3 Digital Machine
5-15 yards per minute
Rotary Screen
Class 4 Digital
50+ yards per Minute
Cost Comparison
Rotary Printing
High Speed Digital
Printer cost per lineal yard
$0.12
$0.12
Ink cost per lineal yard
$0.05
$0.22
Labor cost per lineal yard
$0.09
$0.03
Energy cost per lineal yard
$0.12
$0.05
Total cost per lineal yard
$0.38
$0.42
Cost Comparison
Rotary, Class3 (JPK EVO, Class 4 (LARIO) Comparison
1.8
1.6
1.4
Euro/Meter
1.2
1
0.8
0.6
0.4
0.2
0
500
1000
2000
2500
Conventional Rotary
3000
4000
Class 3 (JPK EVO)
6000
8000
Class 4 Single Pass (Lario)
12000
16000
20000
TECHNOLOGY EVOLUTION SINCE 1999
Printing Speed
Ink Price
3500
250
3000
Meters per hour
200
2500
150
2000
1500
100
1000
50
500
0
0
2000
2003
2006
2009
2012
2013
1999
2003
2006
2009
2012
2015
MARKET
PERSPECTIVE
Technology Impact on Markets
Digital Work Flow (1-2 weeks)
Analog Work Flow (2-3 months)
Analog Versus Digital Workflow
CURRENT MARKETS BEING SERVED
MS Lario
(Low) adoption
APPAREL
• Fashion
• Sportswear
(Low adoption)
HOME
FURNISHING
•
•
•
•
•
Drapes
Flooring
Outdoor
Bedding
Upholstery
(High adoption)
FLAGS
• Polyester
• Nylon
(High adoption)
(High adoption)
SOFT SIGNAGE
E-COMMERCE
• Polyester
• Fabric by the yard
• Finished Product
Market Share of Printed Textiles
% of Global Printed Textiles
10
2
30B yards printed annually
1.2B yards printed digitally
8
50
25
Apparel
Home & Commercial Furnishing
Flags
Soft Signage
E-commerce
GLOBAL MARKET SIZE FOR APPAREL SALES
Sales $B
25
75
China mainly manufactured
domestically
40
45
350
55
USA mainly imported
China and USA account for over
half of sold apparel
110
150
235
EU
North America
China
Japan
Brazil
India
Russia
Australia
ROW
TOP 200 GLOBAL BRANDS LOCATION
% by Country
2% manufactured in USA
USA
Italy
UK
France
Germany
ROW
Fasionunited December 2015
2015
Consumer Indifference
Consumers want variety, uniqueness
and availability
Don’t care about the process
The Supply Chain Cares!
Apparel Supply Chain Re-engineering
MASS
CUSTOMIZATION
DIGITAL
WORKFLOW
Mass customization
enabled by solutionbased digital printer
and efficient finishing
equipment
Digital workflow enables
real-time sampling and
faster decisions,
information kept in
digital form
SHORT RUNS
Short runs enable
brand to test market
product concepts…….
“Fail faster and less
costly”
FASHION
TRENDS
CUT AND SEW
Hot products produced
on demand and at scale
Products can be cut and
sewn to size
Home and Commercial Décor Supply Chain Re-engineering
SHORT RUN
PRODUCTION
Designs stay in
market an
average of 15
years with
declining
volumes over
time
DIGITAL
WORKFLOW
DESIGN
FLEXIBILITY
Hotels and events
can take advantage
of design specific
capability
Companies take
advantage of digital
workflow for
e-commerce
Licensed product can
be efficiently
produced
Designers in home
office have more
direct interaction with
print process
Companies can
introduce and
test market
designs more
frequently
CUSTOMIZATION
REDUCED RISK
Less inventory
challenges
Benefits to A Brands and Home Furnishing Companies
• Keep information in digital format as far into the supply chain as
possible
• Shortens supply chain
• Reduces risk
• Increases number of “Seasons”
• More design flexibility
• Understand what the consumers want
• Reduce Cost
• Inventory reduction
• Obsolescence reduced
• Sustainability message
Summary
• Technology has reached a stage to impact supply chain strategies
• Desire for supply chain re-engineering combined with growth of ecommerce are key drivers of technology development
• Technology under constant improvement
•
•
•
•
Hardware
Software
Inks
Process
• What’s next?