Download Website design brief

Design/Branding Brief Questionnaire
This questionnaire is designed to help you! It lists a series of questions that will help us to better respond to your
marketing needs, define the project goals and estimate the cost.
Please answer the questions to the best of your ability, by keying in to the right of each question. Leave
blank anything that does not apply. When you have completed the questionnaire, email it back to us so
we can discuss your project in further detail. Please email the completed questionnaire back to us at
[email protected]
Document Date:
Project Name:
First Concept Required:
Company:
Primary Contact:
Name:
Position:
Address:
Tel/Mobile:
Email:
Secondary Contact:
Name:
Position:
Address:
Tel/Mobile:
Email:
Project Stakeholders:
Billing:
List the person/s who will be
responsible for each responsibility.
Manager:
Design:
Content:
Images:
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Requirements
Project Budget
Please outline what your project
budget expectations are, if any.
Deliverables
Please list the items you require us
to design and create for you.
Eg. logo, style guide, brochure,
website, business cards, email footer
etc.
Time Frames
Please list the deliverables above
with any critical completion dates.
Other Requirements
Please specify.
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Marketing Position & Direction
Company Background
Insert any relevant background
information of company. Describe
what your company does. How long
have you been in business, how
many employees? Etc.
Product / Service Information
Insert any relevant product/service
information here – why it’s different
from anything else on the market.
What is unique or exclusive about
your products? Why do people
choose your products above your
competitions? Etc.
Target Market / Desired Target
Market Demographics
Please describe the target audience
here (main market sectors).
Broader Audience
Please describe all other market
areas that would be worth
approaching to promote your
products or services.
Single Proposition / Key
Message
Please insert the key
message/proposition for the
communication here (short as
possible please).
Your Goals
Please explain what your broader
business goals are that you would
like us to help you achieve.
Call to Action
Please explain what it is you would
like your potential customers to do
once they have seen your marketing
material or website.
Customer Views
Please explain the views of your
customers for example, Reliable,
Friendly, Traditional, Fast
turnaround, Responsive,
Experienced, Quality or Quantity etc.
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Competition
Please list your immediate and
broader competition including
company names, website addresses
or reference material that you think
might be relevant.
• What are they doing?
• What can you do better?
Current marketing material
Please list the current marketing
material and campaigns that you are
actively pursuing at the moment that
we will need to make allowances for.
• Are examples provided?
Trademarks
Are there any trademark areas we
should be aware of:
• Competitors logos steer clear of?
• Names & graphic elements to
avoid?
• Do you require the new logo or
brand to be trademarked?
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Logo Design
What logos do you like?
Please paste examples to the right
and explain why you like them.
What logos do you dislike?
Please paste examples to the right
and explain why you dislike them.
What characteristics would
describe your preferred logo?
Eg. Modern, stylish, traditional,
established, professional,
conservative, natural/earthy,
environmental, fresh, fun, elegant,
artistic, sophisticated, funky etc.
Are there any other words you
would like to use to describe
the required look?
What colours would you prefer
to see used in your logo?
If possible name Pantone colours.
Do you have an existing
company logo?
If possible paste the logo to the right
and explain what you would like to
retain.
Do you have any specific
graphic elements or imagery in
mind for your logo?
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General Design & Branding
Do you have a preferred
design style, colours etc?
Please give examples and explain
your reasons if relevant.
How would you describe the
personality of your brand?
Eg. Modern, stylish, traditional,
established, professional,
conservative, natural/earthy,
environmental, fresh, fun, elegant,
artistic, sophisticated, funky etc.
Have you considered the tone
of voice your brand may use?
Eg. Serious, informative, casual,
friendly, chatty, endearing,
sophisticated, up beat, personal,
corporate, authoritative etc.
Do you have any core values
that would describe your brand
or business?
Do you have an existing
company logo?
If so, please paste to the right.
Do you have an existing
branding style guide?
If so, please provide this to us in an
email and explain what you would
like to retain or change.
Do you have any specific
graphic elements or imagery in
mind for your branding?
If so, please paste to the right or
provide to us in an email.
Are their any design elements
you would like to avoid?
Please give examples.
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