Download Go-to-Market Options

Overview of 10
Go-to-Market Options
Direct
Go-to-Market
Strategies
Tactics
Advertising:
“Broadcasting” and
raising awareness about
your company and what
you do with a large
audience
>Press releases
>Articles in newspaper and
magazines
>Radio, TV interview
Direct Mail: Sending
information to a selected
set of prospects who
might become customers
>Mailed Postcards
>Hard or soft copy letters
>E-mail announcements
Relevance to
Your Company
>Electronic brochure
>Educational/thought
leadership
>Portal to information
>Commercial sales
>Hybrid
Website
>Facebook
>LinkedIn
>YouTube Channel
>Twitter
Social Media
Telemarketing
>Outbound calls to prospects
>Inbound calls from prospects
in response to tactics initiated
8803 Lakeside Court – Suite 103 Boulder, Colorado 80301 USA
www.janamatthewsgroup.com 303.666.5511
© The Jana Matthews Group
Indirect
Go-to-Market
Strategies
Examples
Market to customers of
another organization:
(What companies or
organizations are serving
our potential customers
and how can we get them
to help us get our
message to their
customers?)
>Sponsor one of their events
>Get them to offer our product
to their customers
>Get access to their mailing list
so we can market directly to
their customers
>Put a link to our website on
theirs
Bundle our product or
service into a Suite of
Products another
company offers
>Develop strategic alliances
with companies to sell our
products or services
Sell through Wholesale or
Retail or retail channels
>Identify a wholesaler who will
on-sell our product or service
to a retailer
>Work to get preferred
placement in retail store; train
and reward their sales people
for selling our product
System integrator/
Service provider
>Partner or strategic alliance
with someone who provide a
full service of offerings
Value Added Reseller
>Add value or wrap around
services to another
company’s offerings
Tactics for Your
Company
8803 Lakeside Court – Suite 103 Boulder, Colorado 80301 USA
www.janamatthewsgroup.com 303.666.5511
© The Jana Matthews Group