Download Briefing on the London 2012 Cultural Olympiad

Item 7 - Appendix 4: Member briefing on 2012 Cultural Olympiad
Briefing on the London 2012 Cultural Olympiad
On Thursday 21st June, LOCOG hosted a briefing on the London 2012 Cultural
Olympiad. The main points from the briefing are listed below.
Seb Coe, Tessa Jowell, Ken Livingstone and Paul Deighton all outlined their vision
for the Cultural Olympiad, with an emphasis on the need for everyone to be able to
participate. The London 2012 press release (available from www.london2012.com)
gives details of their comments.
Values and Principles
The values and principles of the Olympiad were confirmed, these remain pretty much
unchanged from earlier versions that have been shown to the boroughs, and are
given at appendix one at the end of this document.
Bid projects
Bill Morris then gave an update on the ten bid projects and showed a film with
comments from those leading on each project. LOCOG have produced a written
update on major projects in PDF format which is attached to this document.
The ten bid projects are:
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Film and Video Nation
International Exhibitions Programme
Artists Taking the Lead
2012 Sounds! Olympic Proms
International Shakespeare Festival
Live Sites
Celebration of Disability Arts and Sport
2012 Carnival
World Cultural Festival
World Festival of Youth Culture
Of those projects not covered in the PDF update, the World Cultural Festival will be
worked up by Keith Khan (Head of Culture), the 2012 Carnival is being discussed
with the Thames Festival and the World Festival of Youth Culture will be open for
bids from interested organisations and consortia in late summer as was described by
the Legacy Trust.
Funding
Bill Morris briefly touched on funding, and reinforced the message that LOCOG’s
funding would be primarily for the mandatory events, with some funding to support
the development of the bid projects. One of LOCOG’s roles will be to provide an
introduction to commercial sponsors.
Branding
Bill confirmed that there will be a non-commercial mark for the Cultural Olympiad.
This mark will share the outline of the new 2012 brand and will be clearly part of the
official London 2012 brand family, with adaptations for use in the cultural sector from
August 2008 onwards.
The details are still being worked up as to the criteria for usage of this brand but Bill
outlined a number of principles. All projects must respond to the values and
principles of the Olympiad and additionally the brand will only be licensed when:
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work is new, specifically designed for the Olympiad
work begins in August 08 or after
developed on a not-for-profit basis
developed by an organisation fit for purpose
usage does not offer marketing rights to non-Olympic sponsors.
the brand is used under licence
reviewed on a case by case basis
More information on this will no doubt be available soon as the criteria are
developed.
Arts and Business will be delivering workshops in partnership with London 2012 to
explain the non-commercial branding opportunities to business and cultural sectors in
Autumn 2007.
The Legacy Trust
Dugald Mackie, Chair of Legacy Trust UK explained that the £40 million trust was still
being established but announced plans to fund15 projects as part of a World Festival
of Youth Culture. In late summer the Trust will invite applications from existing
organisations in the youth and cultural fields to come together to form an umbrella
organisation to enable many more organisations, groups and individuals to be part of
this Festival.
Youth Music
Christina Coker, Chief Executive of Youth Music, announced an investment of
£9million towards youth-inspired and youth-led music making from 2008 – 2012. The
three planned programmes are:
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Grass Roots: 2,000 community music making projects during 2010-2012
specifically celebrating the Olympic Games and Paralympic Games
United in Song: the largest ever 'World in Song' Youth Choir and a Singing
Challenge Week
Ozones – Sky High Music: a collaboration of 400 of our most talented young
musicians in creative music making, song writing and performance
We will continue to update you as we get more details on the Cultural Olympiad.
A briefing session for officers with Bill Morris and Keith Khan will be at London
Councils on Tuesday 24 July, 2 – 5pm.
Catherine Hillis
Culture and Inclusion Manager, 2012 Games
London Councils
59½ Southwark St, London, SE1 0AL
Telephone: 020 7934 9845
Fax: 020 7934 9854
Email: [email protected]
Web: www.londoncouncils.gov.uk/2012
Appendix one: Values and themes for the Cultural Olympiad
Values
The Cultural Olympiad is for everyone. It will:
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Celebrate London and the whole of the UK welcoming the world – the UK's
unique internationalism, cultural diversity, sharing and understanding
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Inspire and involve young people
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Generate a positive legacy (through, for example, cultural and sports
participation, audience development, cultural skills, capacity building, urban
regeneration, tourism and social cohesion, international linkages)
It will:
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inspire and involve the widest range of London and UK-wide communities
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generate sustainable long terms benefits to the UK's cultural life
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create outstanding moments of creative excellence across the full range of
performing arts and creative industries
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connect future generations with the UK's artistic communities and with their
peers around the world
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promote London as a major world cultural capital
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drive tourism and inward investment and use the creative industries to boost
economic regeneration
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embrace the Olympic movement values of 'excellence, respect and friendship'
and the Paralympic movement vision to 'empower, achieve, inspire'
London 2012 will integrate the cultural aspects of the Olympic Games and
Paralympic Games into a single cultural programme, while taking the opportunity to
showcase the increasingly vibrant disability arts movement.
Themes
The Cultural Olympiad will also reflect and support a number of themes. It will:
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Bring together culture and sport
Encourage audiences to take part
Animate and humanise public spaces (through street theatre, public art,
circus skills, live big screen sites)
Use culture and sport to raise issues of environmental sustainability, health
and wellbeing
Honour and share the values of the Olympic Games and Paralympic Games
Ignite cutting edge collaborations and innovation between communities and
cultural sectors
Enhance the learning, skills and personal development of young people by
linking with our education programmes.