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Message from Mr Koïchiro Matsuura, Director-General of UNESCO, on the occasion of International Disaster Reduction Day, 12 October 2005 Natural disasters are increasing in terms of frequency, complexity, scope and destructive capacity. They recently have struck developing and developed countries alike, causing death, suffering, destruction and damage on a massive scale. Over the last ten months, the world has experienced several large-scale natural disasters Hurricane Katrina and Hurricane Rita; the Indian Ocean earthquake and tsunami; floods and forest fires in Europe, India and China; and drought in Africa. Images of these events have shocked us all and will remain with us for a long time. Through these and other natural disasters, thousands of people have lost their lives and many more are still deeply traumatized by phenomena they could scarcely understand or defend themselves against. National authorities and the international community, of course, should continue to provide the practical support needed by the affected communities. At the same time, it is important to quickly learn appropriate lessons that may help individuals, families, communities and whole societies to be better prepared for other disasters, whether caused by natural forces or otherwise. We must promote a culture of disaster reduction, laying emphasis on pre-disaster action rather than contenting ourselves with post-disaster reaction. The wisdom of hindsight comes too late; the wisdom of foresight can save thousands of lives. International Disaster Reduction Day is an opportunity for reflection and renewal. We must reflect upon past tragedies and achievements and, at the same time, we must renew our commitment to building a safer world in the future. We must promote a better understanding of natural disasters: where they might occur, when they might occur and what their intensity may be. We must improve early warning systems and utilize communication technologies more effectively for the dissemination of alerts about impending disasters. We must be ever more vigilant about the protection of land, natural resources and cultural heritage. We must mobilize scientific knowledge and technological know-how to strengthen disaster mitigation measures. We must promote and enforce sound engineering and construction principles. And we must promote education and public awareness about natural disaster reduction. UNESCO is committed to participate actively in the implementation of the Hyogo Framework for Action 2005-2015, which was adopted at the World Conference on Disaster Reduction held in Kobe, Japan, in January 2005. The building of disaster resilience is accorded strong emphasis in the Hyogo Framework and UNESCO intends to make this a priority area in the period ahead through its scientific, engineering, educational and cultural programmes. UNESCO will seek to help vulnerable communities become more aware of the dangers they face and more capable of effective disaster reduction. On International Disaster Reduction Day 2005, I call for redoubled efforts to build a culture of disaster reduction in all countries.