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Time line: when does a social movement begin, grow and then decline?
1918 definitive action
Initial unrest and agitation because people are upset about some social
condition; at this stage, leaders emerge who verbalize people’s feelings.
1922 definitive action/shift
Mobilization of resources such as time, money, people’s skills, technologies,
attention by the mass media, and legitimacy among the public and authorities.
Revision and regression after the failure to expand higher education in Nova
Scotia.
1928 - 30 to the 1950s
An organization emerges with a division of labour, with leadership that makes
policy decisions and a rank and file that actively supports the movement.
1945-50
Institutionalization occurs throughout as the movement becomes bureaucratized
and leadership passes to career officials who may care more about their position
in the organization than about the movement itself. The change has taken place.
1959
The organization declines, but there may be a possibility of resurgence. Some
movements cease to exist; others become reinvigorated.