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Time line: when does a social movement begin, grow and then decline? 1918 definitive action Initial unrest and agitation because people are upset about some social condition; at this stage, leaders emerge who verbalize people’s feelings. 1922 definitive action/shift Mobilization of resources such as time, money, people’s skills, technologies, attention by the mass media, and legitimacy among the public and authorities. Revision and regression after the failure to expand higher education in Nova Scotia. 1928 - 30 to the 1950s An organization emerges with a division of labour, with leadership that makes policy decisions and a rank and file that actively supports the movement. 1945-50 Institutionalization occurs throughout as the movement becomes bureaucratized and leadership passes to career officials who may care more about their position in the organization than about the movement itself. The change has taken place. 1959 The organization declines, but there may be a possibility of resurgence. Some movements cease to exist; others become reinvigorated.