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International Marketing 2016 Modules
• Overview: International Marketing
Scope and Challenges
Global vs Local
A Brief Review of International Trade and the Environment
• The Cultural Environments of Global Markets
History and Geography: A bit of background
Cultural Influences on Assessing Global Markets
Culture and Consumer Behavior
Culture Management Style and Marketing
The Political and Legal Enviornmet and its Impact on Marketing
• Assessing Global Marketing Opportunities
Market Research on a Global Scale
Defining “Value”
Assessing Potential Development in the America’s. Europe, the Middle East and Africa
Assessing Potential Development in Asia
• Mid-Term Exam
• Creating Global Marketing Strategies
Organizing / Planning for Global Marketing Management
Establishing a Global Brand
Products and Services for Global Markets
Consumer
Business
Approaches to International Pricing
Distribution and Sales Management
Marketing Communications on a Global Scale
Advertising and Promotion
Social media
•
Implementation: Putting the Entire Marketing Plan into Action
Half term Project Reviews
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