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MIDLANDS STATE
UNIVERSITY
FACULTY OF SOCIAL SCIENCES
DEPARTMENT OF HUMAN RESOURCE
MANAGEMENT
Calvin T
Muzariri
Reg no
r0330923
Msc HRM
Organisational analysis and HR Strategy
Question :what is the relationship between technology and
innovation in building and sustaining corporate strategy.
Introduction
Private and public organizations are concerned about keeping pace with fast changing
environment and this require constant effort on innovation however the bottom line is
that many innovations fail even with the availability of effective technology .eg it takes a
second to press an enter button to convey a strategic message and takes 7 months or
years to receive feed back .The success of innovation and change is backed by continous
organizational change
Technology
Technology is a broad concept that deals with a species' usage and knowledge of tools
and crafts, and how it affects a species' ability to control and adapt to its environment. In
human society, it is a consequence of science and engineering, although several
technological advances predate the two concepts
Simply, technology is the application of one's to knowledge towards innovation. it is
making use of what you have learned in real life.
Innovation
Arcording to Pixie (2011)technology is anything that has just been, or about to be, or in
the mind of to be invented. Anything that steers us forward from where we are in science.
The term innovation derives from the Latin word innovatus, which is the noun form of
innovare "to renew or change," . Although the term is broadly used, innovation generally
refers to the creation of better or more effective products ,processes,technologies or ideas
that affect markets .
Innovation is however promoted by flexibility in the work place hence it is important to
provide an account of how it can manifest itself in the corporate strategy formulation and
maintenance .The growth of technological changes has lead to an increased need to create
innovation leaders.
Corporate strategy
Is concerned with the overall purpose and scope of the business to meet stakeholder
expectations .Coporate strategyis stated explicitly in the mission statement .(Scholes
The relationship of technology and innovation
Technology has been explained by Rao (2010) as enjoying a shift from being a driver to
an enabler of innovation .The major commentary made was that it is difficult to visualize
serious innovation without technology backing up the process .in my view the first
assumption hold true in that innovation has to be enabled by the available technology.
The role of technology is dynamic therefore it is key in shaping the corporate strategic
vision .Technology and innovation is therefore used as an instrument to measure the
possibility of success of the overall organization .Fast runners are able to set targets by
evaluating their intended market share based on the assumption that the organization is
operating in a free market that is characterized by competition for resources .It is this
combination that provide a scan of the environment through enabled performance
instruments.
Innovation and technology are two functional activities that co-exist .Rao explained them
as having an inseparable friendship or uneasy truce .This clearly illustrate that the
elements are closely related and they support each other however ,technology performs
the role which is dynamic in nature and it is shaped by the dictates of the corporate
environment .
The concept of building and sustaining corporate strategy
In building a strategy the assumption by Mintzburg is that strategy starts before
implementation (strategy conceptualization ).In his model of termed the rational
dimension comprise two activities

The designing school

Planning school
This is the source of establishing the strategic choice through utilization of the minds that
should analyse the top down communication processes that are relevant to the strategy.
In corporate planning, innovation aids in comfort ,convenience and efficiency in
everyday life. For instance, the benchmarking concept is widespread with the advent of
technology and innovation.The conept is addressed by Jones at al(2005)who talks on the
impotence of information communication technologies which in my view is a key
element that necessitates the sustainencxe of corporate strategy .The key assumption
being that corporate strategies require effective consultation and communication as away
to map up a profitable investment.
These are the activities that we see being forstered by the combination –
They are used to anticipate the possible corporate strategy outcomes .
Value creation
Pace of decision making
Technology and innovation build efficiency systems in the formulation and
implementation process provided ,a platform for flexibility is made available .
Enhancing the organization to scan the environment and keep the pace with with fast
changing environment ,an example is the information communication technologies are
making an impact to corporate success.
They are the determinant of potential (swot)
Technology and innovation are used as tools for change
The successful strategist guide their organizations through the process of innovation .
Bibliography
Rao s (2010) Innovation in financial services, finextra ,
Jones at al(2005)Business communication ,Thomson ,Ohio
William etal (2004)strategigic management and business
analysis .Butterworth.Burlington
Wheelen and Hunger(