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Jon Zurbey
Haberman (for RedBrick Health)
[email protected]
RedBrick Health Appoints Chief Financial Officer and Chief Business Officer
MINNEAPOLIS (Feb. 2, 2010) – RedBrick Health, the Health EarningsSM company, today announced the
appointment of Gregg Waldon as chief financial officer and Glen Gunderson as chief business officer.
Waldon will oversee finance, investor relations, administration and human resources at RedBrick Health.
Gunderson will direct sales, business development, client services and program delivery.
“Savvy employers know that every dollar spent on health promotion efforts can reduce medical costs by
more than three dollars and lower absenteeism costs by nearly the same amount,” said Kyle Rolfing,
chief executive officer for RedBrick Health. “Using RedBrick’s Health Earnings System to deploy
integrated and highly engaging health management initiatives, our own clients have lowered their total
projected health care costs up to five percent.
“Gregg and Glen’s expertise will be critical as we help current and prospective clients and partners reap
this tangible ROI, and, more broadly, drive responsible behavior change and financial alignment in health
care between employer and employees.”
The Waldon and Gunderson hires come on the heels of recent RedBrick Health announcements that
include the signing of six new Health Earnings System customers and launch of a next-generation
interactive health assessment, which is drawing widespread praise from clients and employees.
RedBrick’s fully integrated Health Earnings System helps employees and family members proactively
choose how to improve their health, while appropriately allowing them to earn lower health care costs for
their efforts.
Waldon Details
Waldon has 25 years of finance and accounting experience that includes driving significant revenue
growth over short periods of time; raising capital, including leading multiple initial public stock offerings;
managing publicly traded companies; and executing strategic mergers and acquisitions.
Prior to RedBrick Health, Waldon served as senior vice president and chief financial officer, secretary and
treasurer for SoftBrands, where he helped grow revenue for the enterprise software company from $69
million to $99 million. Waldon also served as chief financial officer of Stellent, where he helped grow the
enterprise software company’s revenue from $2 million to $123 million. Prior to Stellent, he served as
chief financial officer of GalaGen, a bio-pharmaceutical company. Waldon started his career in public
accounting, first at Deloitte & Touche and then at PriceWaterhouseCoopers. He holds a bachelor’s in
accounting from Bemidji State University and a master’s in finance from Colorado State University.
Gunderson Details
Gunderson has 20 years experience in sales, marketing, operations and product management, with
significant category experience in health care, wellness, loyalty/affinity and rewards.
RedBrick Health Appoints Chief Financial Officer and Chief Business Officer
Page 2 of 2
Prior to RedBrick Health, Gunderson served as vice president of strategic business development at Life
Time Fitness. He also held the roles of vice president of marketing and director of business-to-business
within the company. A founding member of the Life Time Fitness leadership team, Gunderson supported
organizational revenue growth from $3 million to approximately $800 million in 2008.
During his time at Life Time Fitness, Gunderson guided the creation of the company’s Corporate
Wellness division and Total Health product suite, which strive to reduce health care utilization through
preventative screenings, health lifestyle programs and wellness-driven health plan utilization. Additionally,
he was responsible for securing strategic partnerships with health plans and led the company’s health
care practice.
Before Life Time Fitness, Gunderson held general management and regional management positions for
Bally Health and Tennis Corporation. Gunderson holds a bachelor’s degree from St. Olaf College and has
participated in executive leadership and development programs at the University of Minnesota and
University of St. Thomas. He also serves on the board of directors for the Boys and Girls Clubs of the
Twin Cities.
About RedBrick Health
RedBrick Health works with large, self-insured employers and their employees, as well as progressive
health plans, to create healthier, more productive workforces. RedBrick Health provides its clients and
partners a fully integrated Health EarningsSM System that replaces or turns around the performance of
traditional health and wellness programs. RedBrick’s Health Earnings System links individual health
financing with personalized health programs and advocacy services. As a result, employers can fairly and
responsibly limit their financial health liability through increased employee accountability; employees can
actively engage in healthy behaviors and earn all the rewards of better health, including lower insurance
premiums. The company was founded in 2006 and is headquartered in Minneapolis. For more
information, visit
Tags: RedBrick Health, RedBrick, Health Earnings System, Health Earnings, employee benefits, health
care benefits, health insurance, wellness, prevention, employee wellness, wellness incentives, health
care financing, health care reform, Kyle Rolfing, Gregg Waldon, Glen Gunderson, Minneapolis