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Growth In Regional Channels • The regional ad market is significant; the top regional ad markets are approaching the size of the Hindi ad market • Competitors are rapidly expanding their regional footprint, with 18% CAGR (2008-2012) in the number of regional channels Break-up of channels Language spread across India No. of channels Regional 2008 2012 CAGR 114 220 18% Hindi 58 61 1% English 41 41 0% Others Total 176 389 301 623 14% 12% Regional GEC Markets (top 6 regions and Hindi) Region Tamil Telugu Kannada Bengali Marathi Malayalam Top six Hindi TV HHs (MMs) 16.1 14.2 9.3 8.7 16.2 7.4 72 Ad Market (US$ MMs) 213 145 102 142 71 105 777 108 1,055 Note: Ad market calculations based on current exchange rate of 55 INR:USD, >20% weaker than rate used in previous version Source: FICCI-KPMG Indian Media and Entertainment Industry Report 2012; TAM Universe Update 2012; Edelweiss Report - March 2012; Note - $ = INR 55 1 PRIVILEGED AND CONFIDENTIAL