Download PROGRAMMATIC WORKFLOW MEDIASCAPE Australian Market

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PRODUCED BY
PROGRAMMATIC WORKFLOW MEDIASCAPE
Australian Market – as at October 2016
CONSUMER Automated Guaranteed ADVERTISER SELL PLATFORMS BUY PLATFORMS Supply Side Pla;orm (SSP) Demand Side Pla;orm (DSP) AD EXCHANGE PUBLISHER TRADING DESK Agency Indie PUBLISHER AD SERVER DMP/DATA PARTNERS RETARGETING CAMPAIGN ANALYTICS: AMribuOon/VerificaOon INDUSTRY MEASUREMENT Consumer > Publisher > AdServer > Automated Guaranteed > Agency/Client Ad Server > Adver;ser > Consumer > Publisher > AdServer > Sell Pla<orms > Ad Exchange > Buy Pla<orms > Trading Desk > Agency/Client Ad Server > Adver;ser > Retarge;ng > Consumer > Publisher > AdServer > Data/Measurement/Analy;cs> Agency/Client Ad Server > Adver;ser > AGENCY/
CLIENT AD SERVER
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