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CASE STUDIES: OXFORD UNIVERSITY PRESS COLLABORATED SINCE 2010 “It’s reached the point where they’ve come to expect us to find the right candidates. They expect good things from us.” Below is a November 2011 conversation about the wealth of placements Arras People have made in the span of a year-long relationship with Oxford University Press. Gary Holmes is the consultant who has regularly worked with Oxford University Press; he is interviewed by Arras’ PR coordinator Dan Strayer. DAN STRAYER (right): Talking about our project management recruitment experience with Oxford University Press, what can you tell me about the organisation and its projects and programmes? GARY HOLMES (left): Oxford University Press (OUP) is affiliated with University of Oxford, and they issued their first product in 1478, so they obviously go back quite a way and have been established for a number of centuries. Right up to today, their affiliation with University of Oxford has been the foundation for their success. They’re a company that are constantly growing, and are at the forefront of development and innovation within the publishing industry as a whole. Over the past year since I’ve been working with them, OUP are really driving forward the digital publishing arm of their business. DS: So what are the key areas that OUP have been looking to develop further during your relationship with them? GH: One of the biggest areas of development is within online course material. One of the major divisions in OUP is the Digital Media Group, which is primarily focused on development of online course material in areas such as English language teaching. What people may not know about OUP is that they have a lot of businesses all over the world, and they tend to franchise a lot of their business overseas. A hefty proportion of their sales in online courses (such as English language teaching) are made in China, funnily enough India is one of their bigger markets at present. So that’s mostly what I’m tasked with: finding project professionals to slot into that digital media environment and that can be permanent or contract staff. DS: What makes the study of our work with OUP so interesting is that there isn’t a particular focus on merely one placement with them. It turns out that we’ve had a long chain of success with them. Contracts, permanent placements, extensions - the statistics are very strong. Talk about why Oxford University Press turns to us for their project management recruitment needs. CASE STUDIES: OXFORD UNIVERSITY PRESS COLLABORATED SINCE 2010 GH: One of the interesting things when they first came to me that I learned was that they tended to do their own recruitment. They seemed to know who was out there and available in the marketplace. Their routes to the market had become saturated by the time they came to me however. In the first role I signed on to do for them, they needed a quick turnaround, focusing on the area of developing online content within the English language teaching division. They came to Arras because they appreciated the project management recruitment experience and specialist focus we have in this area. As the relationship has developed over time, we’ve provided more of a consultative approach. Given the in-depth and varied approaches I use to source candidates at Arras, we’ve been able to provide greater feedback in terms of who’s available in the market on the publishing side at any one given time. I’m also able to give benchmarking data which helps a company like OUP understand more about current market rates for the roles they are recruiting for. When we first started, we focussed on our one core contact at OUP; now, as time has progressed, I’ve expanded my contact base across the organisation to the point where we have 4 to 5 good contacts that can come to us when they need help. DS: I find the variety of challenges you’ve been able to meet in placing candidates with Oxford University Press over the duration of your working with them fascinating. GH: Oh, definitely. We’ve really spread into a lot of different areas, though the focus forever remains primarily on project-roles. Project managers, PMO analysts, producers - we’ve spread out into a variety of areas, though we’re still honed in on the core digital media group, which is quite an innovative area. Recruitment has also gone up to programme management level as well. All the roles present different challenges and we’ve developed a good understanding of the technical / IT skill sets they tend to look for. We appreciate some of the areas they tend to need expertise in. DS: The publishing world is strong in the Oxford area. Is it mostly from that location that you pick candidates from, or do you go outside that region to get the people you’re looking for? GH: A little of both. Although the publishing community around Oxford is tight-knit, the digital publishing factor takes our search nationwide, because the skill-set exists nationwide. For contract roles especially, people who live further afield enjoy living and working in Oxford. They see the benefits of working for OUP on a short term contract in terms of what it will add to their career profile. I have a nationwide candidate database of publishing related project professionals to draw upon. DS: Another thing that’s fascinating in your work with OUP is that when you think of Oxford, you think of this seat of higher learning. But when it comes to modern publishing and the specialisms like digital media and related platforms, it’s the expertise that is carrying the day in terms of the personnel. GH: I think that’s one of the great things about OUP, and indicative of the digital publishing industry as a whole. It’s very forward thinking and innovative with a focus CASE STUDIES: OXFORD UNIVERSITY PRESS COLLABORATED SINCE 2010 on getting growth into the industry. And it’s really nice to see, especially in the current climate, that an organisation of this magnitude views this as an important undertaking. They should do, because it’s happening in every facet of the industry across the board. Talking about digital publishing, it’s a very interesting time in terms of where it’s going to develop from here. Within the digital media division at OUP, they’ve got a specific arm dedicated to innovation and technology in the methods they’re going to employ in the next few years, complete with investment in those kinds of programmes and projects. So that level of commitment is great to see. DS: The statistics we’ve put up since we began working with OUP in 2010 are quite stellar, aren’t they? GH: Indeed. Arras has made 19 successful placements to date stretching from contracts to permanent placements. Our first placement initially began as a contract assignment, but the candidate was so successful that after 12 months in the role he was offered a permanent post which he accepted. We’re continually working with other areas of the OUP business and building solid relationships. Indeed, within the arm of business where we made our first placement, the trust level is such that on the past couple of occasions we have only had to send one or two candidates over in order to make a placement. Of course, a lot of this trust comes from the increased knowledge we have built up, enabling us to really narrow a shortlist down to the top candidates. DS: This is a short time that we’ve reached that level of trust. GH: Yeah, that’s just where we are at this point. Meeting with their head of global recruitment to get a better feel for the culture of the organisation and understanding how they work certainly help in trust building. Those meetings have really helped our collaboration in recruitment with Oxford University Press. The feedback is always positive whenever we place someone with them. It’s reached the point where they’ve come to expect us to supply them with the right candidates. They expect good things from us. About Arras People Arras People is the UK’s specialist project & programme management recruitment agency for any of your PPM recruitment needs and advisement. With a staff of consultants possessing first-hand career experience in the fields of project management, programme management, portfolio management and project office support, Arras People can provide clients and candidates alike with an unrivalled & reliable project recruitment service. Contact Arras People today to see how we can work with you on your next project management recruitment requirements. Talk to Gary Holmes directly about project management recruitment in the digital publishing sector. http://www.arraspeople.co.uk/contact-arras/ Arras House | 47 York Street | Heywood | Greater Manchester | OL10 4NN CASE STUDIES: OXFORD UNIVERSITY PRESS COLLABORATED SINCE 2010 Tel: 0845 680 6444