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Qualitrics Research Platform
ES 395
Jason Jao
January 18, 2012
Qualitrics – A Snapshot
• Product: AI-Based News Analytics Program
• Customers: Hedge funds, mutual funds, banks, universities
• Technology: Watson+DeepQA (IBM), Web-Crawler, Servers
• Main Competitors: Thomson Reuters, Raven Park, FactSet, CapIQ
• Market Opportunity: $5 Billion per year
• 426,000 users, $1,000/month/subscription
• Cost: $500K for Watson, $1M for servers and marketing and sales
• Risks: Fast-changing industry, uncertainties about applicability
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