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MARKETING
General Information:
Marketing is a discipline involved with identifying, anticipating, and then
satisfying customer demand.
Often associated with sales, it is also defined as the process of planning and
executing the conception, pricing, promotion, and distribution of ideas, goods,
and services to create exchanges that satisfy individual and organizational
objectives.
Career Possibilities:
Advertising Analyst
Brand manager
Customer Relations Manager
Direct Marketing Manager
E-commerce Analyst
Marketing Analyst
Market Research Analyst
Marketing Manager
Merchandising Manager
Product Manager
Public Opinion Specialist
Public Relations Specialist
Research/Development Director
Retail Store Manager
Sales Manager
Sales Representative
Sports Promotion Director
Statistics:
Annual median salary for marketing managers (2006): $91,560
Entry-level median annual salary for marketing majors (2005): $33,873
Starting salaries for marketing majors graduating in 2007 averaged $40,161.
Marketing Managers held 167,000 jobs in 2006.
Annual median salary for advertising and promotions managers (2006): $98,720
UCCS Clubs:
Business Students for Excellence
Delta Sigma Pi (International Business Fraternity)
For more information:
www.marketingpower.com
www.careers-in-marketing.com
www.marketing.org
http://marketing.about.com/cs/marketingjobs/l/blcareerprofils.htm
Sources:
Occupation Outlook Handbook 2008-2009; American Marketing Association;
Sacramento State Business Advising Center; www.startups.co.uk